CONSHOHOCKEN, Pa., Jan. 18, 2019 /PRNewswire/
-- David's Bridal, the nation's leading bridal and
special occasion authority, announced today that it has
successfully completed its financial restructuring and emerged from
Chapter 11 bankruptcy. With a substantially stronger balance sheet
and a clear strategy for the future, David's Bridal is poised for
long-term growth.
"I am excited to announce that we have successfully emerged from
Chapter 11 bankruptcy on an accelerated timeline thanks to the
tireless efforts of our team and our new owners' confidence in the
future of our company," said Scott
Key, Chief Executive Officer of David's Bridal. "Throughout
this process, we fully delivered on our promise to our customers:
dresses arrived on time, stores remained open, and as a company we
continued to deliver service worthy of five stars. We look
forward to building on the success our brand has established over
the past 60 years."
Here is just some of what brides can expect from David's Bridal
in 2019:
- Lower Prices on Best Sellers: David's has been listening
and heard from brides that affordable prices are more important
than ever. In response, the Company is excited to re-introduce
favorite styles at a new lower price.
- New Dresses in Sizes 0-30: The Company has expanded its
assortment of contemporary styles and made them available to try on
in a range of sizes. The buying and design teams have spent months
perfecting the collections brides will see from David's Bridal in
2019. They are priced right, high quality and ethically
sourced.
- Free Wedding Registry: Blueprint Registry is the best
online registry for all occasions, and it's free. Features like
helpful guides to determine what you need by room, cash and group
gifting, and the ability to add items from any website make the
registry process easier for brides and their guests.
- Expanded Choices Online: The David's Bridal online store
now has an expanded assortment in bridesmaids, special occasion
dresses and more, so customers can find exactly what they are
looking for 24 hours a day, 7 days a week.
- Engaging Store Events: David's is hosting special events
with top wedding experts in stores nationwide designed to make
wedding planning easier.
Mr. Key concluded, "With renewed focus on our thriving business,
the David's Bridal team is ready to execute on our strategy and to
delight our customers in 2019 and beyond."
About David's Bridal
With more than 60 years of experience dressing women for all of
life's special occasions, David's Bridal is built on the ideal that
every woman deserves to have the dress of her dreams regardless of
her style preference, shape, size or budget. We believe in
inclusivity, authenticity and empowerment and it is our mission to
help every woman find the bridal gown that will allow her to be the
best, most genuine version of herself on her wedding day. David's
Bridal is dedicated to helping each customer find her perfect dress
with the assistance of online planning tools, knowledgeable
stylists, and expert seamstresses who will guide her through her
entire dress buying journey. With more than 300 stores located
across the US, Canada, UK, and
franchise locations in Mexico, we
offer the convenience of one-stop shopping for the bride and her
entire bridal party. To learn more about David's Bridal, visit
http://www.davidsbridal.com and connect on social media through
Pinterest, Instagram, YouTube, Facebook and Twitter.
Media Contact:
David's Bridal
mediarequests@dbi.com
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SOURCE David’s Bridal