MADISON, Wis., May 15, 2019 /PRNewswire-PRWeb/ -- The Rocky
Mountain Elk Foundation (RMEF) has hired Shine United to tackle its
new branding initiative. Founded in 1984, RMEF is a not-for-profit
conservation organization that seeks to ensure the future of elk,
other wildlife, their habitat and the American hunting
heritage.
"As a member and someone who has worked with RMEF for many
years, it is great to know Shine can help this organization attract
new members and increase awareness for the importance of wildlife
and habitat conservation. This opportunity is extremely fulfilling
for anyone who enjoys the outdoors and I am no exception," said
Chris Sprangers, Shine's Director of
Outdoor Brands.
Shine United, a full-service advertising agency based in
Madison, Wisconsin, will be
responsible for providing the brand with a refreshed look and feel
via an updated logo and identity. As part of the contract, Shine
will also perform a digital audit to ensure this new branding is
reflected across RMEF's digital properties, with a redesigned
website expected to launch later this year. The ultimate goal of
these projects is to provide the organization with a mission-based
platform that will aid efforts to continuously attract new
membership, thereby ensuring the long-term success of the
foundation's conservation efforts.
"Our mission to conserve elk habitat, open and improve public
access, and protect the future of elk hunting really aligns with
Shine's interests in these fields, and we're excited to partner
with them on this refresh," said Steve
Decker, Vice President of Marketing at RMEF.
"We couldn't be more proud of our relationship with Rocky
Mountain Elk Foundation. As an outdoor brand agency caulk full of
hunters and conservationists, Shine understands the importance of
RMEF's mission of conserving public lands and animal habitats,"
said Mike Kriefski, Shine United's
President and Executive Creative Director.
About the Rocky Mountain Elk Foundation
Founded over 30 years ago, fueled by hunters and a membership of
nearly 235,000 strong, RMEF has conserved more than 7.4 million
acres for elk and other wildlife. RMEF also works to open and
improve public access, fund and advocate for science-based resource
management, and ensure the future of America's hunting heritage.
Discover why "Hunting Is Conservation™" at http://www.rmef.org,
http://www.elknetwork.com or 800-CALL ELK.
About Shine United
Shine United is a $51 million
advertising, design and interactive agency located in Madison, Wisconsin. The privately held
company's client roster includes national consumer brands such as
Harley-Davidson, Wisconsin Cheese, GORE-TEX, Amazon.com, UW Health,
Quartz health plans, Veridian Homes and LaCrosse Footwear. Shine is
an environment where creativity, brilliance and teamwork are
allowed to flourish – part of the reason we have been included in
the best places to work in America by Outside Magazine the past six
years. Learn more at https://shineunited.com/. Shine On.
SOURCE Rocky Mountain Elk Foundation