SANTA FE, N.M., June 20, 2021 /PRNewswire-PRWeb/ -- Michael Campbell and Paul McKittrick announced today the creation of
DocuFilms, a nonprofit 501(c)(3) video production and strategic
marketing firm that produces short films for nonprofit
organizations at cost – or pro bono depending on the needs of the
organization. "We are creatively driven and have the heart and soul
needed to motivate donors and supporters of causes that have the
potential to positively change the world." said Campbell about the
new organization.
Paul McKittrick added, "Our team has
played in the consumer products and business services space for
decades. We believe the magic of compelling and entertaining videos
are capable of positively impacting consumer opinions and
relationships."
The founders ability to tap into emotions consumers aren't even
aware of has paved the way for compelling and fulfilling brand
experiences for brands like Ace Insurance, African Education,
Apple, Bank of America, Blackrock, Dominos Pizza, DTC/De Beers,
Duracell, FedEx, FilmDistrict, Frito-Lay, Guggenheim Partners, HBO,
IBM, Merrill Lynch, New York
Police & Fire Widow's & Children's Benefit Fund, NYSE,
Novell, Pepsi, Visa, Smirnoff, Sony Pictures, and Unilever.
Janet Lyons, director of Marketing
and Development for the Bereavement Center of Westchester's Tree
House, Jansen Hospice and DocuFilms board member noted, "Today,
cause–related creative executions and strategic insights are
opening closed minds, correcting misconceptions, helping those in
need, and encouraging healthy and informed dialogue in today's
troubled world."
DocuFilms believes that short films and awareness videos let
nonprofits educate their donors and supporters about important
topics that matter to them. They help let stakeholders understand
what exactly an organization does and why they should care.
Additionally, they established an organization as a trusted
authority.
ABOUT DOCUFILMS:
A nonprofit corporation organized exclusively for charitable,
religious, educational, and scientific purposes, that qualify as
exempt organizations, under Section 501(c)(3) of the IRS Code.
ABOUT MICHAEL CAMPBELL:
DocuFilms founder Michael Campbell
developed and led many of the world's most successful traditional
and digital brand efforts. His portfolio of Super Bowl spots
consistently scored in the top 10 of the USA Today Ad Meter.
Michael was Chief Creative Officer of JWT; Managing Director, CCO
of Atmosphere/BBDO Digital Branding; Executive Creative Director,
EVP and member of the New York
Board of Directors of BBDO.
He has created and overseen integrated campaigns for Apple, Dominos
Pizza, DTC/De Beers, Duracell, FedEx, FilmDistrict, Frito-Lay,
Guggenheim Partners, HBO, Merrill Lynch, NYSE, Novell, Pepsi, Visa,
Smirnoff, Sony Pictures, Texaco, Unilever and US Navy.
His entertainment marketing credentials include Emmy-winning
commercials for HBO and box office successes for Sony Pictures and
Film District. His campaign for the horror flick 'Insidious' made
it "the most profitable film of the year".
Michael is the author of Think Round: How To Own The Future By
Focusing 100% Of Your Company On Customers & Consumers 100% Of
The Time
ABOUT PAUL McKITTRICK:
Paul is an award winning Creative Director and Writer. He has
created traditional, digital and social media campaigns for some of
the largest financial firms in the world, including Ace Insurance,
American Express, Bank of America, Deutsche Asset Management, DWS
Scudder and Merrill Lynch.
His extensive work in the nonprofit sector includes emotionally
moving films and successful fund raising campaigns for, African
Education Fund, Dress for Success NY, New
York Police & Fire Widow's & Children's Benefit
Fund, Salvation Army, She Wins and Teach for America.
Media Contact
Michael Campbell, DocuFilms,
(505) 393-5121, info@docufilms.org
SOURCE DocuFilms