Introducing Ciara, Pom Klementieff, and
Camila Morrone for NARS New Explicit
Lipstick
NEW
YORK, July 29, 2024 /PRNewswire/ -- It all began
with 12 lipsticks in 1994. Now, 30 years later, NARS debuts
Explicit Lipstick. Unmistakably luxurious, refillable, and
ahead-of-the-curve in color, Explicit Lipstick pays homage to the
formula that started it all, optimized for today's generation. This
campaign marks a significant milestone for the brand, unveiling our
Global Ambassadors, Ciara, Pom Klementieff, and Camila Morrone – three modern-day provocateurs
embraced by NARS for the first time, heralding an era of
sophistication and unconventional beauty.
"For me, it's always been lipstick. I started with 12
uncompromising colors to give women confidence, and we're still
rewriting all the beauty rules today. Here's to thirty years, and
the Explicit content that's still to come." – François
Nars, Founder & Creative Director.
Each Explicit Global Ambassador embodies François Nars'
thirty-year commitment to rule-breaking, character-building beauty:
Ciara, the captivating performer; Pom, the thrill-seeking rebel;
Camila, the style chameleon. They are three parts of the same
whole—an expression that evokes classic glamour and polished
confidence with an uncanny ability to incite seduction. Luscious,
unashamed, intentional.
MEET THE GLOBAL BRAND AMBASSADORS
CIARA
Artist. Entrepreneur. Mother. Icon. Ciara has
been captivating audiences with her bold performances since her
debut in the music scene, electrifying stages with her powerful
energy. Over her 20-year career, she has sold more than 23 million
records and 22 million singles worldwide. Her recent hit, "How We
Roll," topped the charts last summer. In 2023, she made her film
debut as Nettie in the Oscar-nominated movie, "The Color Purple."
Fueled by her entrepreneurial drive, Ciara has led successful
ventures in spirits, beauty, fashion, and entertainment, always
seeking new opportunities for growth and expansion. Dynamic and
ever evolving, she has always used makeup as an extension of her
creativity and self-expression possessing an undeniable allure that
François Nars has always considered essential for evoking
desire.
POM KLEMENTIEFF
François Nars has never believed in
conventional beauty, and Blockbuster leading actress, Pom
Klementieff paints a character-filled portrait with every risk she
takes—whether it's portraying a cowgirl, skydiving, or performing
cinematic action sequences in movies. Most recently seen on-screen
for her daring roles in global film franchises like 'Guardians of
the Galaxy' and 'Mission: Impossible,' Pom continues to push
boundaries in her craft. Pom is a rebel and an adventure-seeker,
she is as punk as she is polished, embodying the dualities that are
core to NARS' daring commitment to doing things differently.
CAMILA MORRONE
With her
captivating presence and unwavering talent, Camila Morrone emerges as a modern-day
powerhouse, seamlessly blending camera-ready charm with big-screen
integrity. Coming off the heels of a stunning success short series,
'Daisy Jones and the Six,' Camila celebrated her first Emmy
nomination in 2023. As an accomplished actress and frequent
red-carpet stunner, celebrated for her poised sophistication, she
embodies the timeless allure that François Nars has always
cherished. She maintains an air of mystery, showcasing confidence
as she takes the wheel and drives her career forward.
THE PRODUCT
Undeniable—and refillable—ahead-of-the-curve color, thirty years
in the making. A new, precision-tip bullet glides on for sculpted
sophistication with a single swipe, while our Rosehip Seed Oil- and
Hyaluronic Acid-spiked Luxe Comfort Complex hugs lips for
lightweight, medium-to-full creamy coverage in 36 fearless
shades. Inspired by the formula that started it all, optimized for
the now generation.
THE CAMPAIGN
Daringly dynamic. Direct, but never obvious. Our three Explicit
muses don't hold back. The edgiest side of Explicit lies in its
playfully provocative shade names, and the film builds upon these
personas with our icons playing each part. Deep in thought at the
chateau, Pom Klementieff embodies the role of shade RENDEZ-VOUS
805. As she dangerously checks the pristine application of her
lipstick on a knife's edge, we imagine a love affair gone
astray—and our curiosity is perhaps confirmed as she burns an
apology letter from her former flame. Ciara gets into character
wearing shade UNAUTHORIZED 863 as she turns up the volume, and
doesn't care who hears it. Never one to shy away from rule-breaking
beats and risk-taking playlists, she expertly sets the mood with
music, wherever she goes. Camila
Morrone encapsulates shade LIAISON 821 with effortless
appeal. She applies the sultry tan rose in the mirror before
heading to her getaway car, ready to go to (or away from) an
illicit romance. Part of Explicit's magnetism lies in its mystique.
Our Explicit women reveal what they want, when they want. You can
ask, but she may never tell.
Explicit Lipstick is available beginning July 29th at 9AM
EST
PR Contact: nars@wearefoundation.co
ABOUT NARS COSMETICS
MODERN. AUDACIOUS. ICONIC.
Makeup Artist. Photographer. Iconoclast.
Creative visionary François Nars launched NARS Cosmetics with 12
lipsticks in 1994, inspiring self-expression, creativity, and
artistry with uncompromising pigment purity and imaginative color.
NARS' boundary-pushing approach manifests from audacious products
to daring stories and striking campaigns—bringing high-style,
impressive creativity and forward thinking to beauty. With every
product, endless opportunities for expression: "Don't hold back. Be
bold. It encourages others to do the same."
For more information, visit www.NARScosmetics.com.
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SOURCE NARS