MEMPHIS, Tenn., Nov. 20, 2018 /PRNewswire/ -- St. Jude
Children's Research Hospital® is joining
forces with YouTube for #YouTubeGiving, an annual initiative that
brings the season of charitable giving to YouTube's creator
community, making it easier for consumers to donate and spread
awareness of the lifesaving mission of St. Jude: Finding Cures.
Saving Children®.
During the week-long #YouTubeGiving promotion, "Good Mythical
Morning" comedy duo Rhett & Link will highlight their
collaboration with St. Jude, offering engaging and meaningful
content while also raising awareness and funds for the hospital. To
help meet the fundraising goal, viewers can simply click on
YouTube's new "Donate" button to make a contribution to St. Jude
and watch as their donation is added and tracked in real time on
the YouTube page. Google Pay has pledged to match donations to
St. Jude, up to $100,000.
"Having been to St. Jude and seen the work they are doing, I
know it's an incredibly worthy cause for people to support," said
Rhett McLaughlin. "The amazing thing
about St. Jude is that families don't have to pay for anything -
not for treatment, travel, housing or even food."
"As a parent I can't imagine feeling like I have to make the
decision between what I can afford and what my child needs to get
better," said Link Neal. "At St. Jude, families don't have to make
that choice."
Other notable YouTube creators supporting the effort on behalf
of St. Jude include Devale and Khadeen
Ellis of The Ellises, Sazan
Hendrix, Noahj456 and Nadine
Sykora of Hey Nadine.
YouTube's #YouTubeGiving, in addition to its support of St.
Jude, will rally a global audience for the purpose of helping
others through various channels of philanthropy. Donations directed
toward St. Jude through the effort will help ensure that families
never receive a bill from St. Jude for treatment, travel, housing
or food - because all a family should worry about is helping their
child live.
The week aligns with the annual St. Jude Thanks and
Giving® campaign, which is in its 15th
year of harnessing the power of the holiday season to raise
critical funds to support the treatment and research taking place
at St. Jude. A crucial component of the campaign is #GivingTuesday
(November 27), the first Tuesday
following Black Friday and Cyber Monday.
"As the world continues to evolve digitally and technology
provides people with new ways to support their favorite causes, we
want to make sure we are at the forefront of bringing those
capabilities to our generous St. Jude supporters," said
Richard Shadyac Jr., President and
CEO of ALSAC, the fundraising and awareness organization for St.
Jude Children's Research Hospital. "Extending our efforts around
Giving Tuesday into a full week through partnerships with Rhett
& Link and other popular creators provides an opportunity to
reach more people while making it easier for them to donate and
share during the holiday season."
#GivingTuesday brings together a host of corporate partners who
provide their loyal and generous consumers with in-store and online
opportunities to help raise awareness and provide donations to St.
Jude. Partners, including Domino's, HomeGoods,
KAY® Jewelers, LOFT and Ann Taylor, The Melting Pot®,
PayPal, HSN, Lancôme and Garnet
Hill, will host digital and social initiatives such
as social media fundraisers, shopping promotions, product
collections and hashtag challenges throughout the week following
Thanksgiving.
To learn more, visit www.stjude.org.
St. Jude Children's Research Hospital
St. Jude
Children's Research Hospital is leading the way the world
understands, treats and defeats childhood cancer and other
life-threatening diseases. Its purpose is clear: Finding cures.
Saving children.® It is the only National Cancer
Institute-designated Comprehensive Cancer Center devoted solely to
children. Treatments invented at St. Jude have helped push the
overall childhood cancer survival rate from 20 percent to more than
80 percent since the hospital opened more than 50 years ago. St.
Jude won't stop until no child dies from cancer. St. Jude freely
shares the discoveries it makes, and every child saved at St. Jude
means doctors and scientists worldwide can use that knowledge to
save thousands more children. Families never receive a bill from
St. Jude for treatment, travel, housing or food – because all a
family should worry about is helping their child live. Join the St.
Jude mission by visiting stjude.org, liking St. Jude on Facebook,
following St. Jude on Twitter and Instagram and subscribing to its
YouTube channel.
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SOURCE ALSAC/St. Jude Children's Research Hospital