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Dr. Jerry Grizzle, Chairman of the Board, President and Chief Executive Officer for AMS Health Sciences (AMEX: AMM), a leading direct selling company, announces the launch of saba, the Company�s new product division, along with the new website, www.sabaforlife.com, to support the marketing of the saba and saba Borojo Weight Loss formulas. The launch came during the Company�s record-setting launch meeting in Kansas City, Missouri, which enjoyed an attendance double the size from the previous year�s annual meeting. �After a year of refocusing our corporate mission, the saba division and the overwhelming response from a record associate attendance at our launch meeting in Kansas City is a strong testament to where we are as a company,� said Dr. Grizzle. �We�ve placed a greater emphasis on product quality, branding, packaging and marketing, as well as daily operations, and our associates were more than impressed.� Formerly known as Prime Delight, the Company�s flagship product, saba features pomegranate juice rich in antioxidants, which help protect the body from the formation of free radicals Studies show that pomegranate carries greater antioxidant power than red wine, green tea, orange and cranberry juices. The new saba Weight Loss Formula features Borojo (pronounced �ba-ro-ho�), a fruit which offers essential amino acids for the body. According to Dr. Grizzle, AMS Health Sciences has the exclusive rights to market the Borojo fruit juice in America. �Because of the high content of minerals, vitamins and amino acids, the Borojo fruit may be beneficial to overall good health,� said Dr. Grizzle. �We are excited to bring this new offering to Americans who want to improve their health and overall quality of life.� All saba products feature the Brekhman�s Choice formula based on the extensive studies of Dr. Israel I. Brekhman, the renowned scientist, researcher and medical doctor who was a pioneer in the study of �adaptogens�, natural substances that can help the body achieve optimal mental, physical and work performance. The Brekhman�s Choice features seven adaptogens that help restore cells to a functional and healthy state. They also help diminish the impact of physical, mental and emotional stress and maximize a person�s ability to perform at full potential. �This is an exciting time for AMS Health Sciences, and the response from the associates at the launch meeting is powerful affirmation of the new philosophy,� said Dr. George Najemian, a retired doctor and long-time associate with the Company. �Dr. Grizzle and his management team have done a great job in moving the Company into a new era which is underscored by the vision to launch the saba division with premium products, packaging and marketing that set a high standard for the direct selling industry.� For more information on saba, visit www.sabaforlife.com.