Acxiom to Acquire LiveRamp
May 14 2014 - 3:05PM
Business Wire
Fuel for the Entire Marketing Ecosystem
Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and
software-as-a-service company, today announced that it has entered
into a definitive agreement to acquire privately held LiveRamp, a
leading service for onboarding customer data into digital marketing
applications, for approximately $310 million in cash.
Through the acquisition of LiveRamp, Acxiom will expand its
capability to bridge the gap between offline data and the rapidly
growing universe of online marketing applications with better
matching, more connectivity and faster onboarding. Acxiom is
committed to maintaining an open and neutral onboarding service for
the entire marketing ecosystem, helping to make every technology
platform better by providing access to more data in a private and
secure manner.
“This is a win for the entire marketing industry,” said Acxiom
CEO Scott Howe. “This deal brings together the world’s leading
marketing data company with the emerging leader in data onboarding
to create the industry’s most comprehensive network of connections.
Together, we will accelerate our vision of a connected ecosystem
that delivers true one-to-one marketing at scale. The combination
should help virtually everyone in the industry achieve better
connections, better insights and better results.”
Collectively, Acxiom and LiveRamp have relationships with more
than 7,000 global customers and partnerships with the world’s
premier technology platforms and media providers. The combined
industry-leading capabilities will allow the ecosystem to reach
more than 99 percent of the adult U.S. population with relevant and
targeted messages across all channels and devices. Over the coming
twelve months, Acxiom and LiveRamp expect to expand this capability
globally, most specifically in Europe and Asia-Pacific.
“Joining Acxiom is a real win for our customers, partners and
employees,” said LiveRamp CEO Auren Hoffman. “We look forward to
having access to Acxiom’s extensive resources, talent and
technology and believe the combination will help us reach our goal
of making every marketing application more valuable through the
power of connected data.”
LiveRamp Brings to Acxiom
- A leading service for data onboarding,
empowering customers and partners to connect data across the
marketing ecosystem
- A growing base of over 200 customers,
including some of the world’s largest brands in retail,
communications, entertainment and financial services
- An expansive partner network, with
seamless integrations to nearly 100 of the leading marketing
technology companies
- One of the fastest growing companies in
the digital marketing space, having grown revenue triple digits in
each of the last two years
- A richly talented team of approximately
70 employees based in San Francisco, California. LiveRamp will
maintain its office in San Francisco and Auren Hoffman will
continue to lead the LiveRamp team.
Financial Impact of the Proposed LiveRamp Acquisition
Total consideration is $310 million in cash.
The transaction, which is subject to customary closing
conditions, is expected to close mid-summer.
The acquisition will be dilutive on both a GAAP and non-GAAP
basis. Overall fiscal 2015 guidance will be given during the
company’s fiscal 2014 year-end earnings call to be held today at
4:00 p.m. CDT.
About Acxiom
Acxiom is an enterprise data, analytics and
software-as-a-service company that uniquely fuses trust, experience
and scale to fuel data-driven results. For over 40 years, Acxiom
has been an innovator in harnessing the most important sources and
uses of data to strengthen connections between people, businesses
and their partners. Utilizing a channel and media neutral approach,
we leverage cutting-edge, data-oriented products and services to
maximize customer value. Every week, Acxiom powers more than a
trillion transactions that enable better living for people and
better results for our 7,000+ global clients. For more information,
please visit www.acxiom.com.
About LiveRamp
LiveRamp is a leading service for onboarding and delivering
customer data to digital marketing applications. By connecting
nearly 100 disparate application providers, LiveRamp helps the
world’s leading brands use their data to run more efficient,
personalized marketing campaigns. For more information, please
visit www.LiveRamp.com.
Forward-Looking Statements
This release may contain forward-looking statements including,
without limitation, statements regarding the anticipated reach of
the marketing platform, future availability of services and
capabilities, timing and benefits and the economic and accounting
impacts, timing and benefits associated with the acquisition of
LiveRamp by Acxiom. The following are factors, among others, that
could cause actual results to differ materially from these
forward-looking statements: the possibility that the integration of
the two businesses may not yield the expected results, the
possibility that certain contracts may not generate the anticipated
revenue or profitability or may not be closed within the
anticipated time frames; the possibility that significant customers
may experience extreme, severe economic difficulty or otherwise
reduce the amount of business they do with us; the possibility that
we will not successfully complete customer contract requirements on
time or meet the service levels specified in the contracts, which
may result in contract penalties or lost revenue; the possibility
that data suppliers might withdraw data from us, leading to our
inability to provide certain products and services to our clients;
the possibility that we may not be able to attract, retain or
motivate qualified technical, sales and leadership associates, or
that we may lose key associates; the possibility that we may not be
able to adequately adapt to rapidly changing computing
environments, technologies and marketing practices; the possibility
that we will not be able to continue to receive credit upon
satisfactory terms and conditions; the possibility that negative
changes in economic conditions in general or other conditions might
lead to a reduction in demand for our products and services; the
possibility that there will be changes in consumer or business
information industries and markets that negatively impact the
company; the possibility that the historical seasonality of our
business may change; the possibility that we will not be able to
achieve anticipated cost reductions and avoid unanticipated costs;
the possibility that the fair value of certain of our assets may
not be equal to the carrying value of those assets now or in future
time periods; the possibility that unusual charges may be incurred;
the possibility that changes in accounting pronouncements may occur
and may impact these forward-looking statements; the possibility
that we may encounter difficulties when entering new markets or
industries; the possibility that we could experience loss of data
center capacity or interruption of telecommunication links; the
possibility that new laws may be enacted which limit our ability to
provide services to our clients and/or which limit the use of data;
and other risks and uncertainties, including those detailed from
time to time in our periodic reports filed with the Securities and
Exchange Commission, including our current reports on Form 8-K,
quarterly reports on Form 10-Q and annual reports on Form 10-K,
particularly the discussion under the caption “Item 1A, RISK
FACTORS” in our Annual Report on Form 10-K for the year ended March
31, 2013, which was filed with the Securities and Exchange
Commission on May 29, 2013. With respect to the provision of
products or services outside our primary base of operations in the
United States, all of the above factors apply, along with the
difficulty of doing business in numerous sovereign jurisdictions
due to differences in scale, competition, culture, laws and
regulations.
We undertake no obligation to update the information contained
in this press release or any other forward-looking statement.
Acxiom is a registered trademark of Acxiom Corporation.
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Investor Relations Contact:Acxiom Investor
RelationsLauren Russi,
650-372-2242investor.relations@acxiom.comorPublic Relations
Contact:Horn GroupBrian Sinderson,
415-640-7547brian.sinderson@horngroup.comGACXMEACXM
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