Acxiom Joins New Salesforce Analytics Cloud Ecosystem to Drive Consumer Data into the Heart of Business Decision-Making
November 19 2014 - 6:00AM
Business Wire
The Salesforce Analytics Cloud is the first
cloud analytics platform designed for every business user, making
it easier than ever for anyone to explore data, uncover new
insights and take action instantly from any device
Acxiom amplifies Salesforce Analytics Cloud,
helping every business user to leverage insights about their
customers to make key decisions instantaneously from any device
Acxiom® (NASDAQ:ACXM), an enterprise data, analytics and
software-as-a-service company, today announced it has joined the
Salesforce Analytics Cloud Ecosystem to provide consumer
recognition, data assets and value-added analytic insights to
users, improving critical decision processes, and driving
improvement in overall business results.
One of the biggest challenges in deriving insights from the
enormous volumes of data available today is connecting companies’
own data to external data and analytic insights that enable a brand
to better understand their customer and deliver better value. While
marketers tend to understand consumers’ behaviors around their
brand, they struggle to link those behaviors to external
characteristics such as propensities to purchase from a competitor
or engage in social media, or even describing the consumer’s “path
to purchase.”
The Salesforce Analytics Cloud is the first cloud analytics
platform designed for every business user, making it easier than
ever to experience the value of data to the brand experience in a
Privacy-compliant manner, uncover new insights and take action
instantly from any device. Acxiom’s integration into the Salesforce
Analytics Cloud will empower users to connect representations
within their own CRM data of a customer and their households
together, and provide additional data about their interests,
attitudes, demographics and behavioral propensities. Business users
will be empowered to:
• Visualize their customer base easily, comparing it to
populations, or segments, from Acxiom’s comprehensive marketing
database of consumers;
• Analyze trends in the customer base using industry-specific,
world-class data sets;
• Develop the instant insights necessary to make the key
decisions for marketing, sales and service, thus improving business
results.
Comments on the News
- “By easily enabling business customers
to infuse timely and insightful data into their Salesforce
Analytics Cloud experience, businesses will increase the efficiency
and precision of their decision-making processes," says Dr. Phil
Mui, chief innovation & technology officer, EVP at Acxiom. "As
a leading provider of consumer marketing data and analytics, we
look forward to continue enabling powerful applications that bring
together Salesforce's best-in-class technology with Acxiom's
superior data and analytics capabilities."
- "The convergence of mobile, social and
cloud computing has sparked a data revolution, and companies today
must leverage data-driven insights to connect with their customers
in a whole new way," said Keith Bigelow, senior vice president and
general manager, Salesforce Analytics Cloud, Salesforce.
"Salesforce Analytics Cloud is the first cloud analytics platform
designed for every business user. With partners such as Acxiom
joining the Analytics Cloud ecosystem, companies can extend
analytics for every business need, making it easier than ever for
business customers to experience the value of data instantly,
uncover new insights and take action from anywhere."
Acxiom and Salesforce Analytics Cloud Empower Customers to
Transform Data into Business Insight
Business users have long struggled with drawn-out implementation
times and the nearly impossible task of tying all of their customer
data together. Now, using Acxiom’s powerful customer recognition
technology and wealth of privacy-compliant consumer data,
Salesforce Analytics Cloud users are enabled to connect the dots
across the enterprise and deliver rapid insights. Additionally,
Acxiom’s network of partnerships with the most sought after data
suppliers in a multitude of industries offers companies the ability
to derive insights from data that they would not otherwise be able
to access and utilize. Acxiom will help Salesforce Analytics Cloud
users to solve complex problems such as:
• Identifying, among their best customers, who may have a
propensity to defect to a competitor given an attractive offer;
• Segmenting out customers that have a strong preference for
competing brands and marketing to them differently;
• Enhancing inventory planning and merchandising activities by
understanding the preferences and propensities of households in the
catchment area of a store;
• Establishing the best channel or social media outlet(s) with
which to spend marketing dollars.
Salesforce Analytics Cloud Opens Up Insights from Every Data
Source—Now Anyone Can Build and Deploy Analytics for Any Business
Need
Powered by the Wave Platform, the Salesforce Analytics Cloud
enables admins, analysts, IT and developers to work closely with
business leaders to empower everyone to make smarter, data-driven
decisions in seconds. Wave is natively integrated with the
Salesforce1 Platform and shares the same trusted single sign-on,
data security and compliance features of the platform. This enables
users to quickly drag and drop data from Salesforce, including data
from partner apps built on the platform, to deploy sales, service
and marketing analytics apps. In addition, developers and IT can
use Wave APIs and other data connectors to easily connect to
third-party data sources—from structured SAP and Oracle data to
unstructured machine and social data. And because Wave is a
platform, developers can also build custom analytics apps for any
business function, or embed analytics into a new generation of apps
and connected products for customers.
Additional Resources
- Become a fan of Acxiom Corporation |
Facebook
- Follow Acxiom (@Acxiom) | Twitter
Salesforce, Salesforce1 and others are among the trademarks of
salesforce.com, Inc.
About Acxiom
Acxiom is an enterprise data, analytics and
software-as-a-service Company that uniquely fuse trust, experience
and scale to fuel data-driven results. For over 40 years, Acxiom
has been an innovator in harnessing the most important sources and
uses of data to strengthen connections between people, businesses
and their partners. Utilizing a channel and media neutral approach,
we leverage cutting-edge, data-oriented products and services to
maximize customer value. Every week, Acxiom powers more than a
trillion transactions that enable better living for people and
better results for our 7,000+ global clients. For more information
about Acxiom, visit Acxiom.com. Acxiom is a registered trademark of
Acxiom Corporation.
“Safe harbor” statement under the Private Securities
Litigation Reform Act of 1995: This press release contains
forward-looking statements. The achievement or success of the
matters covered by such forward-looking statements involves risks,
uncertainties and assumptions. If any such risks or uncertainties
materialize, or if any of the assumptions prove incorrect, the
company’s results could differ materially from the results
expressed or implied by the forward-looking statements we make.
Further information on factors that could affect the company’s
financial and other results is included in the reports on Forms
10-K, 10-Q and 8-K and in other filings we make with the Securities
and Exchange Commission from time to time, including the company’s
most recent Form 10-K. These documents are available on the SEC
Filings section of the Investor Information section of the
company’s website at www.investors.acxiom.com. Acxiom assumes
no obligation and does not intend to update these forward-looking
statements, except as required by law.
AcxiomInes Gutzmer, 404-434-0237ines.gutzmer@acxiom.com
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