Marchex and Idearc Media Announce Local Advertising Agreement
January 28 2008 - 8:00AM
Business Wire
Marchex, Inc. (NASDAQ: MCHX, MCHXP), a local online advertising
company and leading publisher of local content, and Idearc Media
Corp., home to Superpages.com� and publisher of the Verizon� Yellow
Pages, today announced a local advertising distribution agreement
under which Idearc Media will place its Superpages.com�
performance-based advertisers on Marchex�s network of Web sites
through Enhance Interactive, Marchex�s advertising network.
�Marchex�s local network is an excellent source of targeted traffic
and broad geographic coverage for Superpages.com�s local
advertisers,� said Eric Chandler, President - Internet for Idearc
Media. �We are excited to be partnering with a local leader like
Marchex to expand our local distribution.� �Marchex is dedicated to
providing the products and services that enable leading sales
channels, like Idearc Media, to deliver best-of-breed local online
advertising solutions to their advertisers,� said Scott Greenberg,
Marchex Senior Vice President, Advertising Services. �The addition
of Superpages.com�s large base of local advertisers to Enhance
Interactive and our local network is another step forward in our
mission to be the leading provider of local advertising products,
services and traffic for local sales channels.� Marchex�s local
network attracts more than 25 million unique monthly users1 who
rely on the company�s more than 150,000 local Web sites to get
relevant and refine-able information about local businesses
nationwide. Enhance Interactive provides additional distribution
across local Web sites, online publishers, and leading search
engines. 1 Unique visitor statistics are based on internal traffic
logs for the month of September, which calculate unique IP
(Internet protocol) addresses on an unduplicated basis during a
given month. About Idearc Inc. Idearc Inc. (NYSE:IAR) connects
buyers and sellers with its multi-platform of advertising solutions
including Verizon� Yellow Pages, Verizon� White Pages,
smaller-sized portable Verizon� Yellow Pages Companion Directories,
Superpages.com�, Superpages MobileSM, Solutions At Hand� magazine,
Solutions at Home� magazine, and Solutions on the Move� and
Solutions Direct� direct mail packages. Idearc provides sales,
publishing and other related services for more than 1,200 distinct
directory titles in 35 states and the District of Columbia.
Superpages.com, the expert in local search with more than 2.8
billion network searches and 18 million business listings in the
United States in 2006, offers advertisers a variety of online
advertising solutions. Superpages Mobile provides local search
functionality for wireless subscribers. For more information, visit
www.idearc.com. IDEARC�S ONLINE NEWS CENTER: Idearc news releases,
fact sheets, biographies, media contacts, high quality video and
images, and other information are available at Idearc�s News Center
on the World Wide Web at www.idearc.com/pressroom. About Marchex,
Inc. Marchex (www.marchex.com) is a local online advertising
company and leading publisher of local content. Marchex's
innovative advertising platform delivers search- and call-based
marketing products and services for local and national advertisers.
Marchex's local content network, one of the largest online, helps
consumers make better, more informed local decisions through its
network of content-rich Web sites that reach tens of millions of
unique visitors each month. Forward-Looking Statements This press
release contains forward-looking statements that involve
substantial risks and uncertainties. All statements, other than
statements of historical facts, included in this press release
regarding our strategy, future operations, future financial
position, future revenues, acquisitions, projected costs,
prospects, plans and objectives of management are forward-looking
statements. We may not actually achieve the plans, intentions or
expectations disclosed in our forward-looking statements and you
should not place undue reliance on our forward-looking statements.
Actual results or events could differ materially from the plans,
intentions and expectations disclosed in the forward-looking
statements we make. There are a number of important factors that
could cause Marchex's actual results to differ materially from
those indicated by such forward-looking statements which are
described in the "Risk Factors" section of our most recent periodic
report and registration statement filed with the SEC. (IAR-G)
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