CPI Card Group® Explores the Promising Potential of Payment Objects in New White Paper
April 30 2019 - 8:00AM
Business Wire
“Payment Objects: An Evolution in Convenience”
Breaks Down the Next Phase of Frictionless Payments
CPI Card Group Inc. (Nasdaq: PMTS,
TSX: PMTS) (“CPI”), a global leader in financial and EMV® chip card
production and related services, today released “Payment Objects:
An Evolution in Convenience,” a white paper that explores the
latest converging trends impacting both open-loop and closed-loop
payment object applications and shares insights on how companies
can leverage the technology for success.
The rise of payment objects – any wearable or non-wearable
portable device, article or item consumers can use to transact a
payment – could be the next natural step in payments’ evolution, as
the world grows increasingly connected through Internet-enabled
devices. Almost any item can contain technology, an app or data to
enable payments, transforming cups, hats, watches, keychains,
necklaces, and other everyday objects into open-loop or closed-loop
payment-capable devices. Considering the growing popularity of
payment objects, it is an ideal time for companies to explore
payment object applications of their own, particularly given the
technology’s potential to elevate a brand, improve customer
experience and grow market share.
“The versatility, convenience and improved experience payment
objects offer consumers, paired with the transaction speed and
branding potential they can deliver to issuers and merchants,
suggest the technology can be truly transformative,” said Jason
Bohrer, SVP and General Manager, Secure Card Solutions, CPI Card
Group. “We hope this white paper helps organizations better
understand the challenges and opportunities around payment objects
and equips them with insights needed to capitalize on its
promise.”
“Payment Objects: An Evolution in Convenience” highlights the
factors behind the rise of payment objects, the challenges that
remain before they can see widespread adoption and the benefits
they can deliver – as well as how issuers and merchants can
leverage them.
For companies interested in unlocking the potential of payment
objects, CPI has introduced Adaptives™, embedded contactless
technology that is approximately the size of a postage stamp. Its
intentionally small size, thinness and flexibility allows companies
to “adapt” the technology to a multitude of end uses and form
factors that reflect their unique brand and address evolving
customer preferences.
To download “Payment Objects: An Evolution in Convenience,”
click here.
To learn more about CPI’s AdaptivesTM, click here.
About CPI Card Group®
CPI Card Group is a leading provider in payment card production
and related services, offering a single source for credit, debit
and prepaid debit cards including EMV® chip and dual
interface, personalization, instant issuance, fulfillment and
digital payment services. CPI has more than 20 years of experience
in the payments market and is a trusted partner to financial
institutions. Our solid reputation of product consistency, quality
and outstanding customer service supports our position as a leader
in the market. Serving our customers from locations throughout the
United States, we have a large network of high security facilities,
each of which is certified by one or more of the payment brands:
Visa, Mastercard®, American Express and Discover®. Learn more
at www.cpicardgroup.com.
EMV is a registered trademark or trademark of EMVCo LLC in the
United States and other countries.
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ICR Inc. for CPI Card GroupSourav
Das203-682-8283media@cpicardgroup.com
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