CPI Card Group® Grows Eco-Focused Payment Card Portfolio with New Recycled PVC Card
March 23 2021 - 8:00AM
Business Wire
CPI® Introduces Earthwise™ Recycled PVC
Card, Featuring Up to 85 Percent Upcycled PVC
CPI Card Group Inc. (OTCQX: PMTS, TSX: PMTS) (“CPI” or the
“Company”), a payment technology company and leading provider of
credit, debit and prepaid solutions, today launched the Earthwise™
Recycled PVC Card. The new card features up to 85 percent upcycled
PVC, dependent on design, and is the third eco-focused payment card
option to join CPI’s growing portfolio of products made with
upcycled materials.
The Earthwise™ Recycled PVC Card (rPVC) provides a new
alternative to virgin PVC in payment cards, supporting CPI’s
broader mission to reduce first-use plastic in the industry and
reduce plastic waste entering landfills. The card is EMV® compliant
and dual interface contactless capable, enabling both contact and
contactless payment. Available widely to issuers across card
industry segments, the Earthwise™ Recycled PVC Card provides the
opportunity to engage a growing market of environmentally-conscious
consumers with a product that captures the latest in payment card
innovation and the ability to feature design treatments and
embellishments that are common with virgin PVC.
“PVC has always been a choice material for card manufacturing
for performance and durability. With the Earthwise™ Recycled PVC
Card, the switch to a more sustainable card alternative can be a
natural substitution for issuers,” said Guy DiMaggio, SVP and
General Manager, Secure Card Solutions, CPI Card Group. “We’re
excited to introduce another upcycled innovation that will not only
help to reduce first use plastic and the impact of plastic waste on
the environment, it will also help issuers incorporate eco-focused
cards into their portfolio that bring the familiarity of PVC.”
CPI’s Earthwise™ Recycled PVC Card is made with upcycled PVC,
giving a second life to post-industrial PVC in a new function. The
card has also been certified in accordance with the new ICMA
EcoLabel Standard Program created by the International Card
Manufacturers Association (ICMA). Created in response to consumer
and card issuer demand for more eco-friendly payment cards, the
ICMA EcoLabel Standard Program sets measurable criteria for
assessing the environmental impact of cards. Categories for
analysis might include reduced materials, the amount of recycled or
bio-based content used in card construction, or the ability to be
compostable. The voluntary program allows CPI and others to
demonstrate their support of sustainability initiatives and offer
their issuer clients a valuable EcoLabel opportunity for the
eco-friendly cards in their portfolio.
The Earthwise™ Recycled PVC Card is the latest addition to Earth
Elements™, CPI’s portfolio of EMV compliant and dual interface
contactless capable eco-focused payment cards, which include,
Earthwise™ High Upcycled Content Card, produced using
post-industrial upcycled PETG plastic, and Second Wave®, the first
to market, high quality payment card featuring a core made with
recovered ocean-bound plastic.
To learn more about the Earthwise™ Recycled PVC Card, click
here.
About CPI Card Group®
CPI Card Group® is a payment technology company and leading
provider of credit, debit and prepaid solutions delivered
physically, digitally and on-demand. CPI helps our customers foster
connections and build their brands through innovative and reliable
solutions, including financial payment cards, personalization, and
Software-as-a-Service (SaaS) instant issuance. CPI has more than 20
years of experience in the payments market and is a trusted partner
to financial institutions and payments services providers. Serving
customers from locations throughout the United States, CPI has a
large network of high security facilities, each of which is
registered as PCI compliant by one or more of the payment brands:
Visa, Mastercard®, American Express® and Discover®. Learn
more at www.cpicardgroup.com.
EMV® is a registered trademark in the U.S. and other countries
and an unregistered trademark elsewhere. The EMV trademark is owned
by EMVCo, LLC.
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ICR Inc. for CPI Card Group Sourav Das 203-682-8283
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