BIGtoken and Publicis Groupe Release Second Research Study, Exploring Evolving Consumer Behaviors
May 11 2020 - 6:05AM
Business Wire
As part of an ongoing project, Publicis Groupe
activated SRAX’s BIGtoken to gain valuable insights about
consumers’ changing consumption behaviors during this critical
period.
SRAX, Inc. (NASDAQ: SRAX), a digital marketing and consumer data
management technology company, releases a Mother’s Day research
study with Publicis Groupe, one of the largest marketing and
communications companies in the world.
Activating BIGtoken’s Lightning Insights, Publicis Groupe
surveyed BIGtoken users across it’s panel of millions of consumers
to examine the ways in which consumers are purchasing and
celebrating Mother's Day. This study is the second part of an
ongoing project with Publicis Groupe where we explore how
consumption behaviors are evolving during this critical time of the
year.
Per the study, 84% of respondents celebrated Mother’s Day in
some way this year, with 49% having hosted a virtual Mother’s Day
gathering in light of the stay-at-home orders. In addition, 68% of
respondents sent a gift, gift card, or food and 49% bought items
online for the holiday. The study also asked BIGtoken users how
important it was for them to keep their Mother’s Day traditions
alive this year. Surprisingly, 30% said it was very important and
20% it was not important. The remaining 50% responded they felt
neutral about this year’s situation. See the full results from this
study on Publicis Groupe’s blog here.
“BIGtoken is happy to play a role in helping brands understand
rapidly changing consumer behaviors during this time,” says George
Stella, EVP SRAX/BIGtoken. “Because our users are compensated as
they share their data, we’re proud to put a little money back in
their pockets. We look forward to continuing to use our platform to
help in this crisis by connecting brands directly with their
customers, and providing quick, relevant insights and audiences
they can activate.”
SRAX's permission-first consumer data management platform,
BIGtoken, which boasts over 16 million panelists across more than
30 countries, provides brands the ability to activate research and
surveys about their brand, products, or industry in mere hours.
With BIGtoken’s insights, brands can target and access very niche
groups through 25,000 unique points of segmentation and augment
their inquiries with additional data points including location and
purchase history. These valuable audience sets can then be used to
activate media across marketing channels.
About BIGtoken
BIGtoken, built by SRAX (NASDAQ: SRAX), is a consumer data
management and distribution system. BIG is the first
consumer-managed data marketplace where people can own and earn
from their data. Through a transparent platform and consumer reward
system, BIG offers consumers choice, transparency, and compensation
for their data. Participating consumers earn rewards, and
developers are able to build pro-consumer online experiences on top
of the BIG platform. The system also provides advertisers and media
companies access to transparent, verified consumer data to better
reach and serve audiences. For more information on BIGtoken, visit
bigtoken.com.
About SRAX
SRAX (NASDAQ: SRAX) is a digital marketing and consumer data
management technology company. SRAX’s technology unlocks data for
brands in the CPG, investor relations, luxury, and lifestyle
verticals. Through its various platforms, SRAX is monetizing its
data sets and growing multiple recurring revenue streams. BIGtoken
is a consumer-managed data marketplace where people can own and
earn from their data. The platform also provides advertisers and
media companies access to transparent, verified consumer data to
better reach and serve audiences. Sequire is a premier platform for
investor intelligence and communication. Through Sequire, public
companies can track their investors’ behaviors and trends and use
those insights to engage current and potential investors across
marketing channels. For more information on SRAX and its verticals,
visit srax.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200511005338/en/
Natalie Santos press@srax.com
Corporate Communications: NetworkWire (NW) New York, New York
www.NetworkNewsWire.com 212.418.1217 Office
Editor@NetworkWire.com
SRAX (NASDAQ:SRAX)
Historical Stock Chart
From Apr 2024 to May 2024
SRAX (NASDAQ:SRAX)
Historical Stock Chart
From May 2023 to May 2024