Summer Infant(TM) Launches Nature's Purest(R) in the US
June 04 2007 - 8:00AM
Business Wire
Summer Infant, Inc. (�Summer Infant�)(Nasdaq: SUMR, SUMRU, SUMRW)
today announced that its Soft Goods Division, in conjunction with
Natures Purest� UK, is premiering a new line of bedding under the
Natures Purest brand. The �Hug Me� Collection features the best in
organically grown cotton which has been crafted into a classic
bedding collection and nursery d�cor. The collection will debut in
the United States this summer at Babies �R� Us, the nation�s
premier baby product retailer. The Natures Purest �Hug Me�
Collection offers a full range of organically grown and naturally
colored cotton nursery products. The goals of Natures Purest are
simple and true, to be Good for baby�Good for the environment. This
collection represents the absolute best products for baby that are
also environmentally friendly, two very important factors for
today�s discerning parents. Organically grown cotton is grown
without the use of harmful pesticides, chemicals, or dyes.
Naturally colored means that the cottonseed is selected and planted
so that the cotton bolls grow naturally in three different colors:
cream, brown, and green. The method is similar to how a flower
grower would cultivate different colored roses. Because the cotton
fiber is already colored, no bleaching or dyeing is necessary. The
colored fibers are then spun into yarn and woven into the fabric
without the need for chemical processing � thus creating an ideal
fabric for a baby�s delicate skin. Additionally, chemical
processing weakens conventional cotton fibers and makes them
harsher during processing. Natural colored cotton is both stronger
and safer. Natures Purest takes organically grown to the next level
by being naturally colored as well. While it is significant to the
environment that cotton is grown organically, it is more
significant to the baby that the cotton not have chemicals added to
the organic cotton during processing. Other lines start out with
organically grown cotton and then add chemical agents during dyeing
or printing that can irritate soft new skin. The fabric used in
Natures Purest is Oeko-Tex 100 Certified to be free of chemicals.
The Oeko-Tex Institute is a world-renowned independent textile
research institute based in Zurich. Oeko-Tex is the most widely
used textile quality seal in the world. Oeko-Tex certifies that the
fabric used is free of toxic substances that could potentially harm
the consumer. The Natures Purest �Hug Me� Collection ships this
June and will be available exclusively at Babies �R� Us stores and
online at www.Babiesrus.com. This premiere line includes the
following offerings: 61010 - 4-Piece Crib Bedding Set, SRP $199.99
61060 - Musical Mobile, SRP $44.99 61020 - Open Stock Crib Sheet,
SRP $19.99 61070 - 16" Wall Border, SRP $19.99 61030 - 30" x 40"
Blanket, SRP $24.99 61080 - 8" Plush Bear, SRP $16.99 61040 - 45"
Tab Top Valance, SRP $24.99 61090 - Photo Book, SRP $19.99 61050 -
Diaper Stacker, SRP $29.99 64010 - Bouncer, SRP $49.99 About Summer
Infant, Inc. Based in Woonsocket, Rhode Island, Summer Infant, Inc.
is a designer, marketer and distributor of premium juvenile
products for today�s parents and caregivers. Founded in 1984 with
the invention of the baby bouncy seat, the Company is based on the
philosophy that innovation is a key attribute in driving new
product development. Their commitment of �Delivering the Best for
You and Your Baby� is unwavering. Accordingly, Summer Infant
currently sells proprietary products in a number of different
categories, including nursery audio/video monitors, safety gates,
durable bath products, bed rails, infant thermometers and related
health and safety products, booster and potty seats, soft goods,
bedding, bouncers, strollers, highchairs, swings and play yards.
For more information about the whole range of Summer Infant
products please visit their website at www.summerinfant.com or call
1-800-268-6237. Forward Looking Statements This press release
includes forward-looking statements made pursuant to the safe
harbor provisions of the Private Securities Litigation Reform Act
of 1995 that involve risks and uncertainties. Forward-looking
statements are statements that are not historical facts. Such
forward-looking statements, based upon the current beliefs and
expectations of the Summer Infant�s management, are subject to
risks and uncertainties, which could cause actual results to differ
from the forward-looking statements.
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