via NewMediaWire -- Troika Media Group, Inc.
(Nasdaq:TRKA) ("TMG" or "Company"), a brand consultancy and
marketing innovations company that provides integrated branding and
marketing solutions for global brands, today announced that it will
launch a new advertising campaign, in partnership with CAA Brand
Consulting, on behalf of Wilson Sporting Goods Co., as the new
National Basketball Association (“NBA”) official game ball for the
2021-22 season. To view a video of the new advertising campaign,
click on the following
link https://www.youtube.com/watch?v=YA2I0GvIVdg.
TMG was brought onto the Wilson assignment by
Creative Artists Agency (“CAA”), a leading agency at the nexus of
talent, content, brands, technology, sports, and live events, after
having successfully worked collaboratively on several client
assignments. CAA Brand Consulting, led by Creative Directors
Alex Klein and Desmond Marzette, created a 360-degree Wilson
Basketball campaign concept, Bonded by Ball, and engaged with
Troika to bring the concept to life through design, animation, edit
and post-production.
TMG was chosen by CAA and Wilson because of its
strong global presence, proven sport brand-building capabilities,
and storytelling expertise.
“One of the decisive factors in awarding TMG this
assignment was the agency’s proven work over many years delivering
exceptional results for clients,” said CAA Creative Director Alex
Klein. “The team has consistently demonstrated a strong
understanding of the strategic direction set forth by the campaign
and we have been impressed by their strong creative prowess and
innovative approach. We are excited about this collaboration
with TMG and look forward to sharing how we collaboratively brought
the Wilson Basketball brand to life in a new way.”
Working with Wilson, TMG is creating a
sixty-second hero spot that is all about connecting
people through the game of basketball. A key part of
the storytelling, CAA and TMG developed an innovative format
designed to feature Wilson Brand Ambassadors, 2020 NBA
All-Star Trae Young, 2016 first-round NBA Draft Jamal Murray,
and three-time WNBA All-Star Liz Cambage.
The sixty-second hero spot and accompanying
content vignettes will live throughout digital media, anywhere that
basketball is played across the globe and launches July 1.
Wilson Sporting Goods Co., in partnership with the
NBA, unveiled in June the league's new official game ball in
advance of the NBA's 75th anniversary season.
Wilson's NBA official game ball made its on-court debut at the
Microsoft Surface NBA Draft Combine 2021, which took
place Monday, June 21 through Sunday, June 27. The
multiyear partnership sees the return of Wilson as the official
basketball supplier to the NBA, a position that started in 1946 and
lasted for 36 seasons. Wilson will also be the official ball for
the WNBA, G-League, 2K League, and Basketball Africa
League.
“Wilson Sporting Goods is one of the most iconic
brands in the world with bold and trend setting
leadership,” said Robert
Machinist, Troika’s Chairman and CEO. “CAA’s longstanding
leadership position in sports and entertainment has been inspiring
as we’ve established our relationship and we look forward to
sharing the power of the Wilson brand with the world.”
About Wilson
Chicago, USA-based Wilson Sporting Goods
Co., a subsidiary of Amer Sports Corporation, is the world's
leading manufacturer of high-performance sports equipment, apparel
and accessories. The Company brings more than a century of
innovation, history and heritage across many sports including
Racquet Sports, Baseball, Softball, Football, Basketball,
Volleyball, Soccer, and Golf. New for 2021 is Wilson Sportswear, a
performance-based lifestyle athletic apparel collection, that
combines Wilson's heritage and innovation with modern and stylish
flair for all to live like an athlete. Leveraging player insights
to develop products that push equipment and apparel innovation into
new territories, Wilson empowers athletes at every level to perform
at their best. Visit www.wilson.com for more
information.
About CAA
Positioned at the nexus of talent, content,
brands, technology, sports, and live events, CAA creates limitless
opportunities for the storytellers, trendsetters, icons, and
thought leaders who shape popular culture. Across film, television,
music, sports, digital media, marketing, and beyond, we represent
thousands of the world’s leading actors, directors, writers,
producers, musical artists, comedians, authors, athletes, coaches,
broadcasters, teams, leagues, chefs, designers, fashion talent,
consumer brands, and more.
About Troika Media Group
Troika Media Group is an end-to-end brand
solutions company that creates both near-term and long-term value
for global brands in entertainment, sports and consumer products.
Applying emerging technology, data science, and world-class
creative, TMG helps brands deepen engagement with audiences and
fans throughout the consumer journey and builds brand equity.
Clients include Apple, Hulu, Riot Games, Belvedere Vodka, Unilever,
UFC, Peloton, CNN, HBO, ESPN, Wynn Resorts and Casinos, Tiffany
& Co., IMAX, Netflix, Sony, Yahoo and Coca-Cola. For more
information, visit www.thetmgrp.com
Forward-Looking Statements
Certain statements in this press release that are
not historical facts are forward-looking statements that reflect
management's current expectations, assumptions, and estimates of
future performance and economic conditions, and involve risks and
uncertainties that could cause actual results to differ materially
from those anticipated by the statements made herein.
Forward-looking statements are generally identifiable by the use of
forward-looking terminology such as "believe," "expects," "may,"
"looks to," "will," "should," "plan," "intend," "on condition,"
"target," "see," "potential," "estimates," "preliminary," or
"anticipates" or the negative thereof or comparable terminology, or
by discussion of strategy or goals or other future events,
circumstances, or effects. Moreover, forward-looking statements in
this release include, but are not limited to, the impact of the
current COVID-19 pandemic, which may limit access to the Company's
facilities, customers, management, support staff, and professional
advisors, and to develop and deliver advanced voice and data
communications systems, demand for the Company's products and
services, economic conditions in the U.S. and worldwide, and the
Company's ability to recruit and retain management, technical, and
sales personnel. Further information relating to factors that may
impact the Company's results and forward-looking statements are
disclosed in the Company's filings with the SEC. The
forward-looking statements contained in this press release are made
as of the date of this press release, and the Company disclaims any
intention or obligation, other than imposed by law, to update or
revise any forward-looking statements, whether as a result of new
information, future events, or otherwise.
Contact:
For Troika Media Group
Kevin Aratari
kevin@troikamedia.com
Investor Relations
TraDigital IR
Kevin McGrath
+1-646-418-7002
kevin@tradigitalir.com
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