via NewMediaWire – Troika Media Group, Inc. (Nasdaq: TRKA) ("TMG"
or "Company"), a brand consultancy and marketing innovations
company that provides integrated branding and marketing solutions
for global brands, today announced that its subsidiary, Troika
IO, the digital assets arm of Troika Media Group, is collaborating
with New-York based Aesthetic.com to build dynamic,
gamified experiences using non-fungible tokens (NFTs) and smart
contracts in the world of media, entertainment, sports, gaming and
e-commerce for global brands.
“Aesthetic is ahead of the curve on smart contracts, which are
the backbone of NFTs and the entire metaverse,” said Kyle
Hill, Head of Digital Assets at Troika IO, “and the fact that their
NFT studio is blockchain agnostic makes them the perfect partner
for Troika because their technology is flexible and adaptable. We
look forward to working with the entire Aesthetic team to build
unique NFT experiences on Bitcoin, Ethereum and other blockchains
for the world’s top brands.”
“We’re incredibly excited to partner with Troika on enabling
brands to create and launch their own NFT experiences,”
said Nathanael Smith, CEO of Aesthetic.com, “We’ve barely
scratched the surface of learning how brands can leverage NFTs to
enhance customer experiences, and the Troika IO team understands
this future as well as anyone.”
Troika’s collaboration with Aesthetic represents Troika’s
continued pursuit of providing the best products and services in
media, sports, entertainment and cryptocurrencies. By utilizing
Aesthetic’s expertise in smart contracts, the Troika IO team will
be able to focus on its strengths, which include ushering brands
into Web 3.0 technology using Bitcoin, non-fungible tokens (NFTs)
and other digital assets. According to CoinMarketCap, the global
crypto market cap is $1.46 trillion and topped $2 trillion in April
2021.
About Aesthetic
Aesthetic, Inc. raised a $3.1 million Seed Round
from A.Capital Ventures and 18 other venture investors on
Apr 28, 2020. Aesthetic's NFT ecommerce platform lets brands create
custom storefronts and gamified purchase experiences for their NFT
inventory without writing code.
About Troika IO
Troika IO is a global media, entertainment and brand
consultancy platform that offers crypto products and services for
global brands using Bitcoin, non-fungible tokens (NFTs) and other
digital assets. Troika IO is the digital assets arm of Troika Media
Group.
About Troika Media Group
Troika Media Group is an end-to-end brand solutions company that
creates both near-term and long-term value for global brands in
entertainment, sports and consumer products. Applying emerging
technology, data science, and world-class creative, TMG helps
brands deepen engagement with audiences and fans throughout the
consumer journey and builds brand equity. Clients include Apple,
Hulu, Riot Games, Belvedere Vodka, Unilever, UFC, Peloton, CNN,
HBO, ESPN, Wynn Resorts and Casinos, Tiffany & Co., IMAX,
Netflix, Sony, Yahoo and Coca-Cola. For more information, visit
www.thetmgrp.com
Forward-Looking Statements
Certain statements in this press release that are not historical
facts are forward-looking statements that reflect management's
current expectations, assumptions, and estimates of future
performance and economic conditions, and involve risks and
uncertainties that could cause actual results to differ materially
from those anticipated by the statements made herein.
Forward-looking statements are generally identifiable by the use of
forward-looking terminology such as "believe," "expects," "may,"
"looks to," "will," "should," "plan," "intend," "on condition,"
"target," "see," "potential," "estimates," "preliminary," or
"anticipates" or the negative thereof or comparable terminology, or
by discussion of strategy or goals or other future events,
circumstances, or effects. Moreover, forward-looking statements in
this release include, but are not limited to, the impact of the
current COVID-19 pandemic, which may limit access to the Company's
facilities, customers, management, support staff, and professional
advisors, and to develop and deliver advanced voice and data
communications systems, demand for the Company's products and
services, economic conditions in the U.S. and worldwide, and the
Company's ability to recruit and retain management, technical, and
sales personnel. Further information relating to factors that may
impact the Company's results and forward-looking statements are
disclosed in the Company's filings with the SEC. The
forward-looking statements contained in this press release are made
as of the date of this press release, and the Company disclaims any
intention or obligation, other than imposed by law, to update or
revise any forward-looking statements, whether as a result of new
information, future events, or otherwise.
Contact:
For Troika IOKyle Hillkyle@troika.io
For Troika IOKyle Hillkyle@troika.io
For Troika Media GroupKevin
Aratari kevin@troikamedia.com
Investor RelationsTraDigital IRKevin
McGrath+1-646-418-7002kevin@tradigitalir.com
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