Drew Brees is Scaling New Heights in PointsBet’s Live Your Bet Life™ Brand Campaign Developed with Troika Media Group
October 26 2021 - 2:10PM
via NewMediaWire -- PointsBet Holdings Limited and Troika Media
Group, Inc. (Nasdaq:TRKA) ("TMG" or "Company") today announced that
NFL all-time great and future Hall of Famer Drew Brees debuts
today in the first of three new ad spots for PointsBet’s
Live Your Bet Life™ campaign.
The spot is a new spin on the leadership skills of the legendary
quarterback as he brings his friends to the summit of a snowy
mountain, which in reality is a local pub with folks rejoicing
after completing the final bet of a single game parlay. Click
here to see the ad spot and here
to download behind-the-scenes videos and images.
PointsBet, a premier global online gaming operator, worked in
partnership with Troika Media Group, a brand consultancy and
marketing innovations company, on a 360-degree campaign, including
broadcast, digital, social, out-of-home, and in-stadium.
The spots will air nationally and in markets where PointsBet is
available to users. Additional commercials will debut later in the
year.
The Live Your Bet Life campaign highlights
PointsBet’s market-leading technology infrastructure,
category-leading in-game betting capabilities, and strategic
approach to the competitive sports betting space.
“Showcasing our lightning-fast app and easy to use interface
that is primed for the in-game betting experience, this campaign is
as customer-friendly as our reputation,” said PointsBet USA
CEO Johnny Aitken. “The creative team at Troika developed
some great concepts to show Drew’s personality and highlight the
exciting features of our product. From the top of a mountain to
your couch at home, PointsBet is the service for everyone to
Live Your Bet Life.”
Brees joined PointsBet in July to serve as Global Ambassador and
will star in and help develop original content for PointsBet, lead
new commercial campaigns, and steer marketing and promotional
concepts.
“PointsBet is a clear leader in the gaming space, and the
Live Your Bet Life campaign is a celebration of
what differentiates our service,” Brees said. “In the first ad
spot, I am leading my friends on the adventure of a lifetime from
the top of a mountain to a great local gathering spot. We celebrate
our victories together when our single-game parlay comes through,
highlighting the take-it-anywhere approach and in-game betting
options that our technology helps us achieve. This is a great
partnership, and I am looking forward to our continued
collaboration on the additional ad spots. They will be as fun to
watch as they were to film.”
Brees’ spots for the Live Your Bet Life
campaign were directed by Dave Laden, who won a Sports Emmy® this
year for an NBC Sports commercial. His PointsBet ads were produced
by multi-Emmy-winners, Hungry Man Productions, a US/UK/Brazilian
production company. Special effects were created by f/x house,
Parliament.
TMG’s campaign will leverage its sports expertise and knowledge
of fans to build brand value, maximize reach and broaden
recognition of the PointsBet brand. The partnership with PointsBet
includes the trademark for Live Your Bet Life as
the brand’s market positioning.
“PointsBet is an industry innovator, leading the way with new
and different ways to engage bettors, and we expect that demand to
increase with the evolution of legalized sports betting,”
Troika’s Chairman and CEO Robert
Machinist said. “TMG will create authentic and
credible content that resonates with sports bettors, from those who
are experienced bettors to those who are new to sports betting. We
are thrilled to have been awarded this engagement and very excited
to partner with PointsBet as they continue to enhance the modern
bettor experience.”
Troika Media Group has been named PointsBet’s creative agency
partner for 2021.
About PointsBetPointsBet is a corporate
bookmaker listed on the Australian Stock Exchange with operations
in Australia, the United States, Canada and Ireland. PointsBet has
developed a scalable cloud-based wagering platform through which it
offers its clients innovative sports and racing wagering products,
advance deposit wagering on racing (ADW) and iGaming.
About Troika Media GroupTroika Media Group is
an end-to-end brand solutions company that creates both near-term
and long-term value for global brands in entertainment, sports and
consumer products. Applying emerging technology, data science, and
world-class creative, TMG helps brands deepen engagement with
audiences and fans throughout the consumer journey and builds brand
equity. Clients include PointsBet, Apple, Hulu, Riot Games,
Belvedere Vodka, Unilever, UFC, Peloton, CNN, HBO, ESPN, Wynn
Resorts and Casinos, Tiffany & Co., IMAX, Netflix, Sony, Yahoo
and Coca-Cola. For more information, visit www.thetmgrp.com
Contact:
PointsBetJeffrey
Altstadter973-908-9991Jeffrey.altstadter@pointsbet.com
Troika Media GroupKevin Aratari
kevin@troikamedia.com
Investor RelationsTraDigital IRKevin
McGrath646-418-7002kevin@tradigitalir.com
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