Troika Media Collaborates with Unimás on Network Rebrand
December 06 2021 - 8:00AM
via NewMediaWire -- Troika Media Group, Inc.
(Nasdaq:TRKA) ("TMG" or "Company"), a brand consultancy and
marketing innovations company that provides integrated branding and
marketing solutions for global brands, announced that it has, in
collaboration with Unimás, the American Spanish language
television network owned by Univision Communications, completed a
network rebrand to better reflect the evolution of the audience and
content that make up Unimás today.
To view the rebrand sizzle reel, click on the
following link:https://vimeo.com/644928193or to view the Case Study
on the rebrand, click on the following
link: https://www.troika.tv/work/unimas-case-study/
TMG collaborates
with Unimáson Network Rebrand
It has been seven years since Troika and Unimás
collaborated on the previous network rebrand, the longest-running
identity on their air. For 2021, the intent was to create an
evolution of the existing brand. However, Unimás found that the
audience and the programming had shifted significantly enough to
warrant a completely new look and attitude. Troika and
Unimás set out to create a rebrand that would reflect
the significant change to both. The result was a
completely transformed visual identity, one that became current
with the evolution of the channel and reconnects with the people
and content that make up Unimás. This was accomplished in large
part by moving from a dark and completely graphic design to one
that incorporated people, with added motion, color, energy, and a
human side to the brand.
“Unimás has been a valued client for many years,
and we are delighted to be expanding our relationship and for being
chosen as an integral partner in the transformation of its network
brand. This new visual identity is in lockstep with a vibrant
and thrilling brand,” said Robert
Machinist, Troika’s Chairman and CEO.
About Troika Media GroupTroika Media Group
is an end-to-end brand solutions company that creates both
near-term and long-term value for global brands in entertainment,
sports and consumer products. Applying emerging technology, data
science, and world-class creative, TMG helps brands deepen
engagement with audiences and fans throughout the consumer journey
and builds brand equity. Clients include Apple, Hulu, Riot Games,
Belvedere Vodka, Unilever, UFC, Peloton, CNN, HBO, ESPN, Wynn
Resorts and Casinos, Tiffany & Co., IMAX, Netflix, Sony, Yahoo
and Coca-Cola. For more information,
visit www.thetmgrp.com
Forward-Looking StatementsCertain
statements in this press release that are not historical facts are
forward-looking statements that reflect management's current
expectations, assumptions, and estimates of future performance and
economic conditions, and involve risks and uncertainties that could
cause actual results to differ materially from those anticipated by
the statements made herein. Forward-looking statements are
generally identifiable by the use of forward-looking terminology
such as "believe," "expects," "may," "looks to," "will," "should,"
"plan," "intend," "on condition," "target," "see," "potential,"
"estimates," "preliminary," or "anticipates" or the negative
thereof or comparable terminology, or by discussion of strategy or
goals or other future events, circumstances, or effects. Moreover,
forward-looking statements in this release include, but are not
limited to, the impact of the current COVID-19 pandemic, which may
limit access to the Company's facilities, customers, management,
support staff, and professional advisors, and to develop and
deliver advanced voice and data communications systems, demand for
the Company's products and services, economic conditions in the
U.S. and worldwide, and the Company's ability to recruit and retain
management, technical, and sales personnel. Further information
relating to factors that may impact the Company's results and
forward-looking statements are disclosed in the Company's filings
with the SEC. The forward-looking statements contained in this
press release are made as of the date of this press release, and
the Company disclaims any intention or obligation, other than
imposed by law, to update or revise any forward-looking statements,
whether as a result of new information, future events, or
otherwise.
Contact:
Troika Media GroupKevin
Aratari kevin@troikamedia.com
Investor RelationsTraDigital IRKevin
McGrath+1-646-418-7002kevin@tradigitalir.com
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