VCIG Signs Letter Of Intent To Acquire AI Enhanced-Augmented Reality Gamification Marketing Platform From Playstack Limited
November 20 2023 - 7:00AM
VCI Global Limited (NASDAQ: VCIG) (“VCI Global”, or the “Company”)
today announced that it has signed an agreement with Playstack
Limited (“Playstack”), a games developer and publisher based in the
UK, to acquire the IP and assets of Playstack’s unique AI
based-AdTech platforms. The platform uses AI alongside gamification
of digital marketing assets and new disruptive technologies, such
as augmented reality to maximize brand engagements on mobile with
global applications across corporate, consumer and large audience
event opportunities.
At a time where the limitations of traditional
brand engagements and advertising have been stretched and
relatively taxing on budgets, this AI based-augmented reality
gamification marketing platform capitalizes on gamification of
digital marketing assets to maximize and vastly improves digital
engagement on mobile phones. The technology provides synergistic
platforms, explicitly designed to provide powerful mobile
engagement and revenue generation.
The number of smartphone users in the world has
been projected to be as high as 7 billion in 2023, depending on
which research organization’s data is used for reference. Mobile
phones therefore undoubtedly offer a vast global reach.
This AI enhanced-augmented reality gamification
marketing platform has achieved numerous downloads and brand
interactions in the UK alone. It has been used with great success
by major brands in its UK pilot, including Warner Bros, Sky,
Samsung, Virgin, Heineken, Unilever, Danone, UK banks, as well as
Team GB and several good cause charities. This proves its ability
to connect with, and monetize users in a new innovative way,
leading to higher retention, engagement and activation rates.
These platforms will significantly enhance
VCIG’s customer engagement and monetization, and act as the central
conduit in its digital engagement strategy and growth plans,
allowing VCIG to collect valuable customer data on spending
behaviors and insights such that VCIG will drive consumer
activations in its newly partnered businesses with hotels and other
related organizations.
“The integration of these AI brand engagement
platforms by VCIG is a creative and innovative digital mechanism
that will not only help VCIG drive user engagement, retention and
purchasing, but also enhance our technology offering, enticing
additional users and brands to engage with VCIG. It uniquely taps
into the current consumer interest in AI and the Metaverse,
allowing users to engage in a gamified world with brands at its
core. We will be able to leverage the additional functionality as
it provides valuable insights for tracking consumer behavior and a
consumer experience unlike that provided by other media platforms.
Focused on data driven customization of user and brand interaction,
VCIG will offer a vast new digital engagement vertical in brand
management, making the platform a measurable and transparent
marketing tool, a marketer’s dream,” said Dato’ Victor Hoo, Group
Executive Chairman and Chief Executive Officer of VCI Global.
About VCI Global Limited
VCI Global is a multi-disciplinary consulting
group with key advisory practices in the areas of business and
technology. The Company provides business and boardroom strategy
services, investor relation services, and technology consultancy
services. Its clients range from small-medium enterprises and
government-linked agencies to publicly traded companies across a
broad array of industries. VCI Global operates solely in Malaysia,
with clients predominantly from Malaysia, but also serves some
clients from China, Singapore, and the US.
For more information on the Company, please log
on to https://v-capital.co/.
Cautionary Note Regarding
Forward-Looking Statements
This press release contains forward-looking
statements that are subject to various risks and uncertainties.
Such statements include statements regarding the Company's ability
to grow its business and other statements that are not historical
facts, including statements which may be accompanied by the words
"intends," "may," "will," "plans," "expects," "anticipates,"
"projects," "predicts," "estimates," "aims," "believes," "hopes,"
"potential" or similar words. Actual results could differ
materially from those described in these forward-looking statements
due to certain factors, including without limitation, the Company's
ability to achieve profitable operations, customer acceptance of
new products, the effects of the spread of Coronavirus (COVID-19)
and future measures taken by authorities in the countries wherein
the Company has supply chain partners, the demand for the Company's
products and the Company's customers' economic condition, the
impact of competitive products and pricing, successfully managing
and, general economic conditions and other risk factors detailed in
the Company's filings with the United States Securities and
Exchange Commission. The forward-looking statements contained in
this press release are made as of the date of this press release,
and the Company does not undertake any responsibility to update the
forward-looking statements in this release, except in accordance
with applicable law.
CONTACT INFORMATION:
Issued by Imej Jiwa Communications Sdn
Bhd on behalf of VCI Global LimitedFor media queries,
please contact:
Imej Jiwa Communications Sdn
BhdChris ChuahEmail: chris@imejjiwa.com
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