Slime-Filled Telecast of NFL Wild Card Game
to Return to Nickelodeon, Sunday, Jan. 16, Alongside CBS Sports’
Coverage on The CBS Television Network
All-New NFL Weekly Series NFL Slimetime,
Hosted by CBS Sports Analyst and Former NFL Star Nate Burleson and
Nick Star Young Dylan, and Featuring Dylan Schefter as
Correspondent, to Premiere Wednesday, Sept. 15, at 7 p.m. (ET/PT)
on Nickelodeon
Share it: @NFL @Nickelodeon @CBSSports
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Nickelodeon and CBS Sports are partnering with the National
Football League (NFL) to bring slimetime to primetime for the
2021-2022 football season with brand-new content specially created
for kids and families, including another slime-filled presentation
of an NFL Wild Card game that will air on Nickelodeon on Sunday,
Jan. 16, at 4:30 p.m. (ET) alongside CBS Sports’ coverage of the
game on The CBS Television Network and NFL Slimetime, an all-new
NFL half-hour weekly series on Nickelodeon, premiering Wednesday,
Sept. 15, at 7 p.m. (ET/PT).
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Hosted by CBS Sports’ analyst and former NFL star Nate Burleson
and Nick star Young Dylan (Dylan Gilmer, Tyler Perry’s Young
Dylan), with teen sports correspondent Dylan Schefter and Lincoln
Loud (The Loud House), NFL Slimetime (23 episodes) will be a
fun-filled weekly NFL experience for kids and families to enjoy.
The series will include: Nick-ified highlights and game footage;
youth football spotlights; special guest appearances by Nick stars;
interviews with NFL players; and entertaining segments highlighting
players and teams on and off the field. Following its premiere in
Week 2 on Wednesday, Sept. 15, at 7 p.m. (ET/PT), NFL Slimetime
will air weekly Wednesdays at 7 p.m. (ET/PT), with episodes
available to stream on Paramount+ the following day, through Feb.
16, the week of Super Bowl. NFL Slimetime is executive produced by
Ashley Kaplan, Luke Wahl, Paul J Medford and Jana Blumenthal. CBS
Sports’ Shawn Robbins serves as executive producer and showrunner.
Production for Nickelodeon is overseen by Ashley Kaplan, Senior
Vice President, Digital Studios.
Said Brian Robbins, President & Chief Executive Officer of
Nickelodeon, and Chief Content Officer of Kids & Family for
Paramount+: “Our coverage of the NFL Wild Card game was literally a
game-changer in so many ways, and the sensational response
absolutely proved there’s huge demand for sports content with the
kind of kids and family point of view that only Nickelodeon can
deliver. In this next stage of our tremendous partnership with the
NFL and CBS Sports, we’re going to raise the bar again and help
innovate sports programming to bring the whole family together for
one-of-a-kind viewing experiences.”
Said Sean McManus, Chairman, CBS Sports: “Together with
Nickelodeon, CBS Sports is cultivating the next generation of NFL
fans. Our inaugural NFL Wild Card Game on Nickelodeon was an
outstanding display of the power and the ability of ViacomCBS to
continue to reach broader and younger audiences. We are thrilled to
team up with the NFL and Nickelodeon this season, offering kids and
families a full season of unique and unparalleled NFL content,
including our second edition of the NFL Wild Card Game on
Nickelodeon."
Said Shawn Robbins, Executive Producer and Showrunner of NFL
Slimetime: "I am excited to build on the success of last season’s
NFL Wild Card Game on Nickelodeon with NFL Slimetime and another
Wild Card presentation. From Nick-ified highlights, expert advice,
kid-focused fun and special guest appearances, NFL Slimetime will
wow kids and families as only Nickelodeon can on a weekly
basis.”
Said Hans Schroeder, Executive Vice President and Chief
Operating Officer, NFL Media: “We are excited to continue our
partnership with CBS Sports and Nickelodeon to present our game and
content to young NFL fans and their families. Nickelodeon’s unique
presentation of last year’s Wild Card Game was a success, and we
look forward to another playoff broadcast this year and a new
weekly show for families to enjoy.”
Said Amanda Herald, Vice President of NFL Marketing Strategy and
Insights: “In extending and broadening this partnership, we wanted
to deliver content that enables families to share their NFL fandom
across generations – a key to growing our future fanbase.
Collaboration across Nickelodeon, CBS Sports and NFL Media will
allow us to deliver authentic and fun NFL coverage all season
long.”
Following the success of last year’s Sports Emmy Award-winning
NFL Wild Card Game on Nickelodeon, CBS Sports and Nickelodeon are
teaming up again for a special presentation of an NFL Wild Card
game on Sunday, Jan. 16, at 4:30 p.m. (ET), with one-of-a-kind
content, guest reporters, original on-field graphics, virtual
filters and more—all tailored for family viewing fun. The NFL Wild
Card Game on Nickelodeon will air alongside CBS Sports’ coverage of
the game, which will be available on The CBS Television Network and
streamed digitally across devices via Paramount+, CBS Sports and
NFL digital properties, and on mobile via Yahoo Sports and the
participating teams’ mobile properties.
Last season’s The NFL Wild Card Game on Nickelodeon (Sunday,
Jan. 10, 2021)--the first-ever NFL telecast produced for kids and
families--was Nick’s most-watched program among total viewers in
nearly four years and the number-one cable telecast of the week
with Kids 2-11 and Kids 6-11. Airing alongside CBS Sports’
broadcast on The CBS Television Network, the program generated more
than two billion social media impressions and Nickelodeon was the
number-one trending topic in the U.S. on Twitter during that
afternoon. The NFL Wild Card Game on Nickelodeon was the recipient
of two Sports Emmy Awards in the categories of Outstanding Playoff
Coverage and Outstanding Live Graphic Design.
Nickelodeon, now in its 42nd year, is the number-one
entertainment brand for kids. It has built a diverse, global
business by putting kids first in everything it does. The brand
includes television programming and production in the United States
and around the world, plus consumer products, digital, location
based experiences, publishing and feature films. For more
information or artwork, visit http://www.nickpress.com. Nickelodeon
and all related titles, characters and logos are trademarks of
ViacomCBS Inc. (Nasdaq: VIACA, VIAC).
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210910005481/en/
CBS Sports: Bailey Knecht Bailey.Knecht@cbs.com
Nickelodeon: Maggie Wang Maggie.Wang@nick.com Tiffany Chao
Tiffany.Chao@nick.com
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