Pantone and Academy of Art University Announce Scholarship and Partnership for Social Change
March 27 2012 - 7:00AM
Business Wire
Pantone LLC, an X-Rite company (NASDAQ: XRIT) and the global
authority on color and provider of professional color standards for
the design industries, and Academy of Art University, one of the
top graphic design schools in the country, today announced a
partnership and scholarship in support of “Color in Action,” a
unique project designed to explore the positive influence of color
on social change.
Eight student teams were formed to explore pressing social
issues including education, tolerance and the environment. Pantone
donated its worldwide color standard PANTONE® PLUS SERIES and
PANTONE FASHION + HOME guides to be used for the project and will
award the winning team a $10,000 scholarship. The scholarship will
help students pay for tuition and will be awarded on May 14.
“Graphic designers are often called upon for logos and package
designs, but have so much more to offer,” commented Academy of Art
instructor and design professional Tom Sieu. “Today, we’re teaching
students that it’s not enough to create just beautiful things. We
want them to also think about how to create the conditions and
experiences that shape them.”
“Design has the power to effect change on a larger scale. The
class has already done some interesting work through the recent
GOOD Ideas for Cities Project and Design Ignites Change,” said
Giovanni Marra, director of corporate marketing at Pantone. “This
inspired our partnership and desire to explore how young designers
would pair color with community and culture, and how the
communicative power of color can be used as a vehicle to create
social change.”
The topics chosen by the students reflect their personal
passions and interests. Students have set out to answer questions
such as:
- How can the use of color be used to
lower aggression and teach tolerance in schools?
- How can color be a positive force to
define a nation and its people?
- How can color enhance the lives of
people who are visually impaired?
- How can color help strengthen and
promote the concept of fair trade?
- How can the use of color prevent the
extinction of rare species?
“Why do kids hurt other kids?” asked student Elizabeth West, a
member of the Color in Action discrimination team. “This question
led to our own experiences growing up and to the alarming rates of
bullying-related violence and suicides taking place today. We
want to use color as a tool to teach tolerance, encourage
individuality and strengthen community among children.”
The student teams are led by instructors Tom Sieu and John
Barretto, both working design professionals. Sieu, who initiated
this project and leads the undergraduates, has been teaching at the
Academy of Art University for eight years and is also the founder
of R3lab.org, a collaborative effort to promote sustainable design.
Barretto leads the graduate students involved in the project.
Classroom lectures are augmented by talks and feedback from Pantone
representatives including Marra.
To view Color in Action, visit the Color in Action Tumblr or the
class Facebook page.
About Academy of Art
Academy of Art University, the largest private university of art
and design in the United States, is educating students for the art
and design jobs of the 21st Century. Established in 1929, the
Academy is an output-based higher education model that provides
open admissions to all students, but imposes a rigorous curriculum
that requires the students to produce a portfolio of work that
demonstrates a mastery of their field in order to graduate.
Students are taught by a faculty of professionals from the existing
marketplace, which provides them with an understanding of what it
takes to succeed in today’s business environment. The Academy’s
hands-on curriculum produces graduates that possess great artistic
and design skills – and equally as important, the ability to put
those talents to work immediately after graduation. As a result,
Academy graduates are ready to compete for and win the jobs of the
21st Century in the fields of Acting, Advertising, Animation &
Visual Effects, Architecture, Art Education, Fashion, Fine Art,
Game Design, Graphic Design, Illustration, Industrial Design,
Interior Architecture & Design, Landscape Architecture, Motion
Pictures & Television, Multimedia Communications, Music
Production & Sound Design for Visual Media, Photography and Web
Design & New Media. Academy of Art University is accredited by
WASC, NASAD, Council for Interior Design Accreditation (Formerly
FIDER), (BFA-IAD), and NAAB (M-ARCH). Visit www.academyart.edu for
more information.
About Pantone
Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated,
has been the world’s color authority for nearly 50 years, providing
design professionals with products and services for the colorful
exploration and expression of creativity. Always a source for color
inspiration, Pantone also offers paint and designer-inspired
products and services for consumers. More information is available
at www.pantone.com.
About X-Rite
X-Rite, Incorporated, is the global leader in color science and
technology. The company, which now includes color industry leader
Pantone, develops, manufactures, markets and supports innovative
color solutions through measurement systems, software, color
standards and services. X-Rite’s expertise in inspiring, selecting,
measuring, formulating, communicating and matching color helps
users get color right the first time and every time, which
translates to better quality and reduced costs. X-Rite serves a
range of industries, including printing, packaging, photography,
graphic design, video, automotive, paints, plastics, textiles,
dental and medical. For further information, please visit
www.xrite.com.
PANTONE®…The color of ideasSM.
PANTONE® and other Pantone trademarks are the property of
Pantone LLC. © 2012. All rights reserved.
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