Composable paths addressing spectrum of pricing
and selling use cases accelerate time to value; ability to optimize
revenue profitably in constantly changing market contexts
Industry-first Extensible AITM reduces total cost of ownership of
AI, fueling digital selling
PROS® (NYSE: PRO) today announced next-generation intelligent
SaaS editions for the PROS Platform designed to drive a harmonized
and interconnected selling motion within and across key components
of the commercial engine: direct sales, partner, marketplace and
self-service interactions to next-generation digital channels. With
PROS Smart Price Optimization and Management and PROS Smart
Configure Price Quote editions, every business can dynamically
adapt their digital selling strategy to a highly fluid market while
optimizing revenue profitably in constantly changing market
contexts.
According to Gartner, by 2025, 80% of B2B sales interactions
will occur in digital channels1 and while many businesses transact
digitally, they fail to connect eCommerce, marketplaces and other
digital channels with traditional sales-assisted interactions.
Despite ongoing digital transformation initiatives, few
organizations can execute harmonized and interconnected omnichannel
sales experiences due to the disparate silos comprising the
commercial engine, competing business priorities and disconnected
technologies. Industry experts now warn that 20-40%2 of a B2B
organization’s customer base could be at risk to competitors if
they cannot effectively engage customers in this rapidly changing
environment.
Next-Generation Pricing and Selling SaaS Editions: Faster
Time to Value
PROS next-generation Pricing and Selling SaaS editions are now
available to every business, regardless of size, as composable
paths spanning simple to more advanced use cases, allowing for
quick adoption of digital selling capabilities based on an
organization’s business objectives. The pricing, selling and
ecommerce paths feature proven, trusted business AI, dynamic
pricing and the ability to scale to the broader PROS Platform
capabilities. Included within each edition are defined
implementation services, support, access to product training and
more to accelerate time to value from digital selling
investments.
PROS Smart Price Optimization and Management Editions
- Essentials: Harness the power of rules and formulae to define,
manage and evolve omnichannel pricing strategies
- Advantage: Add the power of AI to constantly optimize
omnichannel pricing strategies and manage customer purchasing
agreement workflows
- Ultimate: Add market leading supply and demand forecasting
capabilities and run proprietary algorithms on the PROS
Platform
PROS Smart Configure Price Quote Editions
- Essentials: Streamline the end to end sales quoting process for
standard off the shelf products
- Advantage: Add the ability to configure products, create bills
of materials and customer purchasing agreements workflows
- Ultimate: Infuse selling processes with advanced AI designed to
prevent customer churn, expand share of wallet and automate even
more seller administrative work
“For businesses to outperform, regardless of industry, channel
ubiquity is a must, it is simply table stakes,” said PROS President
and CEO Andres Reiner. “Every business – whether a $100M, $100B or
anywhere in between – must reconsider the interconnectedness and
channel fluidity a true omnichannel sales experience requires to
meet customers’ expectations every time, all the time, in every
channel. With the PROS Platform, businesses have the agility
required to adapt to their constantly changing selling landscape
and the increasing pace of change, driving industry-leading
interconnected sales motions and powering profitable revenue growth
under today’s most demanding market conditions.”
Industry-first: Extensible AITM
PROS is a pioneer and continued leader in AI and ML innovation
and with this announcement, PROS extends its market leadership in
proven, trusted business AI with the introduction of Extensible
AITM.
Extensible AITM is an industry-first capability that empowers a
business to balance proprietary innovation with ongoing system
maintenance and management required to execute highly sophisticated
AI systems underpinning omnichannel sales experiences.
Wholly proprietary AI systems are exceedingly fragile, as they
are often reliant on singular points of failure or individuals that
may move on to new assignments. Replacing AI skill sets is
challenging and often expensive. Moreover, the teams, systems and
infrastructure required to test, manage, secure and maintain
proprietary AI systems and models turn the notion of harnessing AI
for business benefit into a full-blown R & D project without
defined timelines. This makes development and maintenance of an
in-house, proprietary AI solution practically impossible for most
businesses.
Businesses can now import proprietary algorithms and data for
additional augmentation, exploration and deployment directly to the
PROS Platform, vastly reducing the total cost of ownership for AI
systems and reliance on in-house skill sets, infrastructure,
security and maintenance required to manage business AI.
Wacker Chemie AG Revolutionizes Digital Selling with
PROS
“PROS has been a trusted partner for us as we continue to
revolutionize how we digitally sell in today’s complex market
conditions,” said Wacker Chemie AG Chief Information Officer and
Chief Digital Officer Dirk Ramhorst. “With the prescriptive
insights PROS delivers, our salesforce is confidently engaging more
accounts and yielding more productive business outcomes, regardless
of channel, without compromising real-time costs or margin. PROS
technology is a game-changer and the only option for
future-proofing our digital selling strategy.”
About the PROS Platform
The PROS Platform enables organizations to constantly adapt to
their market conditions, with proven AI-based capabilities for deep
demand and margin forecasting, cost modeling, dynamic pricing and
more to continuously feed daily decision-making and longer-term
business strategy. The Platform helps eliminate barriers between
stakeholders in the selling process to collaborate on a customer
offer and drive it to a close while accelerating pricing and
selling efficiencies to create greater margin and grow revenue
profitably.
Availability
The latest PROS Platform editions are available now. For more
information, visit https://pros.com/pros-platform/editions. To find
out more about how PROS customers like HP, Wacker Chemie,
Saint-Gobain and others are driving their digital selling
initiatives with PROS, please visit:
https://resources.pros.com/case-studies-testimonials.
About PROS
PROS Holdings, Inc. (NYSE: PRO) is a leading provider of SaaS
solutions that optimize shopping and selling experiences. Built on
the PROS Platform, these intelligent solutions leverage business
AI, intuitive user experiences and process automation to deliver
frictionless, personalized purchasing experiences designed to meet
the real-time demands of today’s B2B and B2C omnichannel shoppers,
regardless of industry. To learn more, visit www.pros.com.
Forward-looking Statements
This press release contains forward-looking statements,
including statements about the functionality and benefits of SaaS
shopping and selling optimization solutions to organizations
generally as well as the functionality and benefits of PROS
software products. The forward-looking statements contained in this
press release are based upon PROS historical experience with
AI-powered solutions and its current expectations of the benefits
of SaaS shopping and selling optimization solutions for
organizations that implement and utilize such software. Factors
that could cause actual results to differ materially from those
described herein include the addressability of an organization’s
SaaS shopping and selling optimization solution needs, the risks
associated with PROS developing and enhancing products with the
functionality necessary to deliver the stated results and the risks
associated with the complex implementation and maintenance of SaaS
shopping and selling optimization solutions such as PROS software
products. Additional information relating to the uncertainty
affecting the PROS business is contained in PROS filings with the
Securities and Exchange Commission. These forward-looking
statements represent PROS expectations as of the date of this press
release. Subsequent events may cause these expectations to change,
and PROS disclaims any obligations to update or alter these
forward-looking statements in the future whether as a result of new
information, future events or otherwise.
1 Gartner. (2020, September). The Future of Sales in 2025: A
Gartner Trend Insight Report.
https://www.gartner.com/en/documents/3989951/the-future-of-sales-in-2025-a-gartner-trend-insight-repo
2 PROS, Hanover. (2020, June). How COVID-19 is Changing B2B Buying.
https://resources.pros.com/ebooks/how-covid-19-change-b2b-buying?referral=content_recommendation
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version on businesswire.com: https://www.businesswire.com/news/home/20210713005545/en/
Amanda Parrish aparrish@pros.com 832-924-4731
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