Calvin Klein, Inc. Announces the Latest Calvin Klein Underwear and Calvin Klein Jeans Global Advertising Campaign
November 20 2017 - 8:00AM
Business Wire
First Chapter of New Campaign Led by Solange
and Her Curated Cast of Artists
Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp.
[NYSE: PVH], today announced its new CALVIN KLEIN UNDERWEAR
and CALVIN KLEIN JEANS global multi-media advertising
campaign. The campaign introduces an evolution in the CALVIN KLEIN
brand’s globally recognized #MYCALVINS call to action: “Our
Family. #MYCALVINS.”
This press release features multimedia. View
the full release here:
http://www.businesswire.com/news/home/20171120005606/en/
Calvin Klein, Inc. Announces the Latest
Calvin Klein Underwear and Calvin Klein Jeans Global Advertising
Campaign
Shot by photographer Willy Vanderperre, the first chapter
of this new campaign features songwriter and recording/visual
artist Solange alongside her personally curated cast of
singers/songwriters, including Kelela, Dev Hynes,
Caroline Polachek and Adam Bainbridge of
Kindness. The cast is featured wearing core styles of CALVIN
KLEIN UNDERWEAR and CALVIN KLEIN JEANS that are available in stores
and online now.
The group is shot together as a “chosen” musical family,
illustrating the overarching message of the campaign. The evolved
#MYCALVINS concept has family at its center, a display of unity
between strong individuals, further emphasized by the symbolism of
the traditional American quilt. This campaign captures these bonds
and brings to life different ways we can inspire families - both
born and made - to connect with one another, and celebrate the
things that unite us.
This launch marks the first moment of the new Our Family.
#MYCALVINS campaign rollout, with a series of campaign launches
that will run from Holiday 2017 through the Spring 2018 season. The
talent featured will represent the bridging of several generations
stylistically, musically and culturally. They will bring their
stories to life as “Our Family” with family and community at the
epicenter of the conversation.
For the first time, the brand is embracing a digital first,
socially powered mindset in communicating the evolution of the
globally successful #MYCALVINS campaign originally launched in
2014. The #MYCALVINS campaign leverages influencers’ and existing
consumer behavior to express themselves, and maximizes the cultural
‘selfie’ and viral image-sharing phenomenon. With dedicated digital
support in 12 countries and key high impact outdoor in several key
markets throughout the holiday season, the Our Family. #MYCALVINS
initiative will be communicated to a global audience.
About Calvin Klein
CALVIN KLEIN is a global lifestyle brand that exemplifies bold,
progressive ideals and a seductive aesthetic. We seek to thrill and
inspire our audience while using provocative imagery and striking
designs to ignite the senses.
Founded in 1968 by Calvin Klein and his business partner Barry
Schwartz, we have built our reputation as a leader in American
fashion through our clean aesthetic and innovative designs. Global
retail sales of CALVIN KLEIN brand products exceeded $8 billion in
2016 and were distributed in over 110 countries. CALVIN KLEIN
employs over 10,000 associates globally. We were acquired by PVH
Corp. in 2003.
About PVH Corp.
With a history going back over 135 years, PVH has excelled at
growing brands and businesses with rich American heritages,
becoming one of the largest apparel companies in the world. We
have over 35,000 associates operating in over 40 countries and
over $8 billion in annual revenues. We own the iconic
CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Speedo*,
Warner’s and Olga brands, as well as the digital-centric True &
Co. intimates brand, and market a variety of goods under these and
other nationally and internationally known owned and licensed
brands.
*The Speedo brand is licensed for North
America and the Caribbean in perpetuity
from Speedo International Limited.
EDITORIAL CREDIT:
CALVIN KLEIN UNDERWEAR, CALVIN KLEIN
JEANS
IMAGE CREDITS:
© 2017 Willy Vanderperre
SOCIAL MEDIA:
facebook.com/calvinklein;
calvinklein.tumblr.com; google.com/+calvinklein;
youtube.com/calvinklein;
twitter.com/calvinklein; instagram.com/calvinklein;
pinterest.com/calvinklein
snapchat: calvinklein
brand handle: @calvinklein
OUR FAMILY. #MYCALVINS
View source
version on businesswire.com: http://www.businesswire.com/news/home/20171120005606/en/
Calvin Klein, Inc.Alexandra Wagner, SVP, Corporate
Communications212-292-9794alexandrawagner@ck.comorAmanda Peña,
Director, Corporate Communications212-292-9223amandapena@ck.com
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