Trophy Homes Positions Itself as a Strong Contender Among Houston Home Builders
August 03 2005 - 11:31AM
Business Wire
Trophy Homes, a subsidiary of Technical Olympic USA, Inc. (TOUSA),
is becoming a top contender among competitors such as Lennar,
Imagination and KB Homes in the Houston market. With
record-breaking sales in seven communities in the Greater Houston
area, Trophy Homes is truly TOUSA's portal to "Upscale Affordable
Housing," marking its first-year anniversary with success.
President Don Barrineau's vision for Trophy Homes is to provide
affordable housing ($90's-$150's) to an under-served market.
"Trophy Homes is embarking upon a trend-setting mission," states
Barrineau. "We are offering consumers standard features to make our
homes feel rich that the competition considers upgrades." Trophy
Homes standard features include: -- 3 1/2 bathrooms for homes 2,800
sq. ft and up -- 2 headed Supershower in master bath -- Rounded
sheetrock corners throughout -- Nice open archways -- Staron
Countertops (Granite-community by community basis) -- Ceramic Tile
Backsplash -- More Master-down floor plans vs. master-up floor
plans -- 28 Professionally Designed exterior color palettes that
include Boral clay-fired brick and deep earthtones paint (two-tone
paint scheme) and much more. Most Trophy Homes sales centers are
staffed with bilingual sales associates to assist the growing
numbers of Hispanic homebuyers. At sales centers, customers will
enjoy state-of-the-art multimedia presentations via plasma screens,
computer displays and graphics that all allow the prospective
homebuyer to make an informative decision. In terms of future
plans, TOUSA, via Trophy Homes, plans on expanding their vision to
provide top-of-the-line housing at affordable pricing throughout
the Houston area. Technical Olympic USA, Inc. (TOUSA) (NYSE:TOA) is
a leading national homebuilder and financial services company
operating throughout four geographic regions: Florida,
Mid-Atlantic, Texas and the West. TOUSA markets homes under leading
local brand names including Eagle Homes, Newmark Homes, Fedrick,
Harris Estate Homes, Masonry Homes, Gilligan Homes and Trophy
Homes-TX. TOUSA is a member of the Technical Olympic Group of
Companies.
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