SECAUCUS, N.J., Aug. 29, 2018 /PRNewswire/ -- The Vitamin
Shoppe® (NYSE:VSI), an omni-channel specialty retailer of
nutritional products has launched KETO HQ, a shop within its stores
and on its website providing expert education and specialized
product assortments dedicated to supporting and fueling those
living the ketogenic (keto) lifestyle. Keto, a high-fat, low
carbohydrate diet that promotes a variety of benefits including
weight management, cognitive performance and energy, has become
increasingly popular among health and wellness enthusiasts. Now,
with the introduction of KETO HQ, The Vitamin Shoppe® is the
premier one-stop-shop for everything Keto –making it easier for
those in the Keto lifestyle to support their everyday needs.
"Similar to many health and wellness options, the Keto diet
requires expert insight, knowledge and resources in order to be
successful," says Dave Mock,
Executive Vice President - Chief Merchandising and Marketing
Officer at The Vitamin Shoppe®. "With KETO HQ, we aim to be a
trusted advisor to our customers who have embraced the Keto
lifestyle, which can be complex at times, by providing them with
guidance from highly knowledgeable resources and the products to
aid them on their journey."
Dr. Josh Axe (DNM, DC, CNS),
Founder of Ancient Nutrition and member of The Vitamin
Shoppe® Wellness Council will serve as the ambassador of
KETO HQ. As a long-time advocate for the Keto lifestyle, author of
Keto360 and founder of his own line of Keto-friendly supplements,
he will be a key advisor by providing monthly expert tips to
customers looking to adopt the popular keto diet into their own
wellness routine. "I am thrilled to partner with The Vitamin
Shoppe® on our co-mission to support the health of
millions of people using the Keto diet," said Dr. Axe. "The Vitamin
Shoppe® is one of the first retailers to offer an entire
section in its stores devoted to those who are looking to improve
their health using Keto supplements and snacks."
Located in nearly 800 The Vitamin Shoppe® stores and
online at vitaminshoppe.com, KETO HQ will house supplements and
snacks from a variety of brands that meet the specific needs of the
keto diet including, Ancient Nutrition, KetoLogic,
Sparta Nutrition, Bulletproof, Ketologie and
more. While some products are already available at The Vitamin
Shoppe®, Keto HQ provides customers with the solutions
needed to reach their Keto goals all in one place. To further aid
customers on their journey, The Vitamin Shoppe's® Health
Enthusiasts (store associates) have received extensive training to
be prepared to offer expert guidance to customers.
To learn more about KETO HQ, visit The Vitamin
Shoppe® store near you or log on to vitaminshoppe.com
for more information.
About The Vitamin Shoppe®, Inc. (NYSE:VSI)
The Vitamin Shoppe® is an omni-channel, specialty retailer and
wellness lifestyle company based in Secaucus, New Jersey. In its stores and
on its website, the Company carries a comprehensive assortment of
nutritional solutions including: vitamins, minerals, specialty
supplements, herbs, sports nutrition, homeopathic remedies, green
living products, and natural beauty aids. In addition to
offering products from approximately 1,000 national brands, The
Vitamin Shoppe® also carries products under The Vitamin
Shoppe®, BodyTech®, True Athlete®,
MyTrition®, plnt®, ProBioCare®,
and Next Step® brands. The Vitamin Shoppe conducts
business through more than 775 company-operated retail stores under
The Vitamin Shoppe and Super Supplements retail banners, and
through its website,www.vitaminshoppe.com.
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SOURCE The Vitamin Shoppe