MACAU, China, Dec. 17,
2010 /PRNewswire-Asia/ -- Ignite Media Group
(www.igniteasia.com), the parent company of Macau's premier online travel company,
Macau.com (www.macau.com), has entered into an exclusive sales
agreement in Macau with Youku.com
(NYSE: YOKU), the Number 1 Chinese video hosting service. The goal
of the partnership is to ratchet up the number of travelers headed
to Macau as a trip
destination.
To that end, Macau.com and Youku.com will work with advertisers
and the Macau Government Tourist Office to increase the online
volume and quality of interactive videos about Macau. The online medium and video format are
an increasingly influential trip-planning tool and tourism leaders
want Macau to fully benefit from
it.
"Youku.com has been a visionary leader in promoting online video
infotainment in China and has a
strong audience base. The partnership with Ignite Media Group will
help advertisers capture the eyes of people intent on traveling to
Pearl River Delta destinations," says Carrie Law, Director of Business Development for
Ignite Media Group.
Leo Liang, Account Director for
International Clients of Youku.com also sees great value in the
agreement. "By synthesizing our creativity, production skills,
client relationships and a platform of solid traffic, we definitely
enable our advertisers to do more with less."
Youku.com has previously partnered successfully with tourism
boards in Hong Kong and
Singapore, building those cities
as travel destinations though advertising campaigns linked to
interactive video formats. Those successes are the model for
Youku.com's partnership in Macau.
ABOUT IGNITE MEDIA GROUP
Ignite Media Group is a growing family of online, out-of-home
and print enterprises dedicated to promoting Macau as an entertainment destination in
Asia. The Group includes 14 Macau
brands: Macau.com, Youyazhou.com, Destination Macau, The Macau
Guide, Directel Macau, EC-Ad, Aomen.tv, PRISM, Qoos, Vproperty.mo,
macauHR, Engage, New Macau Box Office, and Ignite Digital Asia. Its
operation has expanded to Greater
China in Hong Kong and
Guangzhou.
ABOUT MACAU.COM
Macau.com is the premier web portal and online travel agency for
hotel accommodation, shows, and packaged tour products for
Macau, Hong Kong and Southern China. With a secure and
technologically advanced online booking engine, Macau.com's
services are targeted at Macau-bound travelers coming from Mainland
China, Hong Kong and high
growth-tourist areas including Southeast
Asia, Taiwan, Australia and North Asian markets such as
Japan and Korea. Macau.com is a
member of Ignite Media Group, Macau's leading media group with leadership
positions in out-of-home, online, print media and publishing, and
entertainment.
ABOUT YOUKU.COM
Youku.com, the No.1 Chinese Internet television company based in
Beijing, reported up to 203
million monthly visitors in September. What's more, it has just
announced that its initial public offering began trading on the New
York Stock Exchange (NYSE: YOKU) on December
8 raising $203 million so it
can launch wireless and web-based subscription services and
diversify its revenue sources. It is the first online video company
to launch an IPO on the NYSE.
PRESS CONTACT:
|
|
|
|
Ms. Vicky Chan
Ignite Media Group
E-mail: vchan@igniteasia.com
Tel: +853 2826 2445 ext.
892
Fax: +853 2876 9856
|
|
|
|
Ms. Bonnie Kou
Macau.com
E-mail: bkou@corp.macau.com
Tel: +853 2875 3126 ext.
846
Fax: +853 2875 3173
|
|
|
|
Ms. Jean Shao
Youku.com
E-mail: shaodan@youku.com
Tel: +8610 5885 1881 ext.
7128
Fax: +8610 5970 8818
|
|
|
SOURCE Ignite Media Group