M6: FEBRUARY 2012: Best improvement in audience of all channels for the 5th month in a row
February 29 2012 - 3:00AM
Business Wire
Regulatory News:
In February 2012, M6 (Paris:MMT) posted an audience share
of 11.7% on all targets, which represents a +1.2 point
gain in audience share compared to February 2011.
Thus M6 posted the best improvement in audience of all
channels.
M6 realized an excellent performance on housewives under 50,
with 18.1% audience share.
- A continuing
success for LE 19.45 + SCENES DE MENAGES (+1.6M viewers in one
year)
- New audience record for LE 19
45, that gathered up to 4.5 M viewers.
- For the first time since its
creation, SCENES DE MENAGES enabled M6 to be leader on all
targets, realizing its 2nd best audience: 5.7M viewers
on the 22nd of February 2012
- A month of
records for magazines during day-time
- 100% MAG : best weekly audience
since its launch in February 2008 (2.5 million viewers)
- TURBO: Best audience since the
launch of the new formula in 2009 (1.6 million viewers)
- 66 MINUTES: best audience ever this
season (2.8 million viewers)
- UN TRESOR DANS VOTRE MAISON: best
audience since its creation (2.5 million viewers)
- M6 proceeds
with its growth on Prime Time (+200 000 viewers in one
year)
- Success for the third season of Top
Chef (up to 4.2M viewers)
- Best performance of the season for
the news magazine CAPITAL (14.8% of audience share on all
targets)
- Audience record for the French movie
LA VERITE SI JE MENS 2, that realized the 2nd
best audience for a French movie for the channel (6.1M
viewers).
- Audience record since 2009 for the
unreleased season 8 of NCIS (7.2 million viewers)
Neuilly, February 27th 2012Source
Médiamétrie
Consolidated audiences from Monday the 30th of January 2012 to
Saturday the 18st of February 2012, and Watch audiences from Sunday
the 19th of February 2012 to Sunday the 26th of February 2012.
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