SunOpta™ Enters Bar Category with Launch of Branded Organic Fruit Bar Called arbor™ Bar
August 03 2020 - 8:00AM
Business Wire
Expansion into multi-billion dollar snack bar
segment represents significant growth opportunity for leading
organic and plant-based company
SunOpta™ Inc. (Nasdaq: STKL) (TSX: SOY), a pioneer in
plant-based foods and beverages, fruit-based foods and beverages,
and organic ingredient sourcing and production, today announced the
nationwide launch of arbor™ bar. With the arbor bar launch, SunOpta
is eyeing new opportunities for growth in the multi-billion dollar
snack bar segment.
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With five ingredients or fewer, real
fruit and 0 grams of added sugar, new certified organic arbor bars
are available nationwide in three delicious flavors – Apple +
Berries, Apple + Blueberry and Apple + Raspberry. (Photo: Business
Wire)
“Given our leadership position in organic ingredients and our
fruit snacks platform, there’s no better company than SunOpta to
successfully bring an organic fruit bar to the market,” said
Michael Buick, Senior Vice President and General Manager at
SunOpta. “Many fruit-based snacks are really faux candy, so we
wanted to create a certified organic bar that elevates and
celebrates the simple goodness of fruit with 0 grams of added sugar
and only five ingredients or fewer.”
“Innovation is a core priority for SunOpta as we seek to
accelerate the pace of bringing healthy, sustainable products to
market. Adding owned brands to our current go-to-market strategy of
co-manufacturing and private label gives SunOpta three options to
drive more growth through innovation. In our fastest growing
business unit, plant-based foods and beverages, 30 percent of our
growth in the last six months has come from new products. We’re
looking to bring this same innovation focus to our fruit business
unit,” concluded Buick.
The health and nutrition bar segment ($1.95B) is the largest in
the snack bar category, and it’s driving strong growth1. What’s
more, 62 percent of consumers are monitoring their daily sugar
intake2, and fruit snacks represent one of the highest growth
categories in consumer packaged foods, at 12.6 percent growth in
dollar sales3.
arbor bars stand out with five ingredients or fewer, real fruit
and 0 grams of added sugar in a category where there are
competitors with as much sugar as candy and long lists of
genetically modified ingredients. The three delicious flavors –
Apple + Berries, Apple + Blueberry and Apple + Raspberry – are
certified organic and non-GMO Project Verified, including apples
sourced in the Pacific Northwest.
“It’s incredibly challenging to innovate snack bars that are
flavorful and delicious yet contain 0 grams of added sugar and five
ingredients or fewer, which is why you so rarely see them on the
market,” said Bryan Clark, Vice President of Research and
Development at SunOpta. “When we set out to make an organic bar, we
wanted the perfect pick-me-up snack that health-conscious families
could feel good about eating. Our arbor bar innovation delivers,
with 100 calories per bar.”
arbor bars are available in 5-ct cartons for an SRP of $6.49 and
can now be purchased in more than 1,000 Walmart stores nationwide.
Find more information on arbor bar online at www.arborbar.com or on
Instagram @arborfruitbar.
About SunOpta Inc.
SunOpta Inc. is a leading global company focused on plant-based
foods and beverages, fruit-based foods and beverages, and organic
ingredient sourcing and production. SunOpta specializes in the
sourcing, processing and packaging of organic, natural and Non-GMO
food products, integrated from seed through packaged products, with
a focus on strategic vertically integrated business models.
1Nielsen AOD: Total US xAOC 52wk ending 4/18/20
2FMCG Gurus (2019, June) FMCG Gurus: Trends and Developments in
Active Nutrition: New Consumer Insight Retrieved from
https://bridge2food.com/wp-content/uploads/2019/06/2019-ASN-Summit-Track-1-Day-1-4-Rooban-Princely-FMGC-Gurus.pdf
3Food Business News (2020, May 5) The snack trends predicted to
persist post-pandemic Retrieved from
https://www.foodbusinessnews.net/articles/16078-the-snack-trends-predicted-to-persist-post-pandemic
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version on businesswire.com: https://www.businesswire.com/news/home/20200803005423/en/
Renee Rice Haberman for SunOpta 612-372-6472
renee@modernstorytellers.com
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