Fobi Launches Connected Retail Commerce Solution At Industry’s Premier Event For Convenience, Grocers and CPG Brands
September 17 2021 - 5:00AM
Fobi AI Inc. (TSX.V: FOBI) (OTCQB: FOBIF) (the "Company" or
"Fobi"), a global leader in providing real-time data analytics
through artificial intelligence to drive customer activation and
engagement, is excited to announce the launch of its latest
solution. The Fobi connected retail commerce solution will support
real-time POS data connectivity across all banners and channels,
in-store, online and mobile to provide retailers and CPG
manufacturers with the ability to deliver automated and
personalized marketing at scale.
PERSONALIZED MARKETING TO EMPOWER CPG BRANDS BY
PROVIDING THEM WITH DIRECT ACCESS TO ENGAGE CONSUMERS WITH
PROMOTIONS AND CAMPAIGN ACTIVATION MEASUREMENT
Fobi will now enable manufacturer brands to gain unparalleled
access to rich analytics and in-store data, including real-time
shopper behaviors, campaign activation, and product performance.
Fobi will empower brands to deliver exclusive, highly personalized
targeted offers right at the POS, driving customer journeys across
all retail channels. Retailers will now be able to create effective
and highly customizable receipt and digital marketing campaigns
triggered at the till by keywords, basket size, basket composition,
previous buying behavior, and more. Personalized Marketing will now
build exciting connections between retailers, CPG brands, and their
customers to propel the retail industry and Fobi to new heights and
expectations.
FOBI 3.0 TO PROVIDE IMMEDIATE IMPACT AND VALUE AT
INDUSTRY’S LEADING EVENT GROCERYSHOP
The Company will unveil both the Fobi 3.0 and the all-new
connected retail commerce solution at GroceryShop alongside major
CPGs in attendance such as Johnson and Johnson, Proctor &
Gamble, General Mills, Frito Lay, PepsiCo and premier retailers
such as Krogers, Albertsons, 7-11, and Amazon.
Fobi CEO Rob Anson states: “With our
launch this week of Fobi 3.0 and our now strategically timed launch
of our latest solution at the convenience and grocery premier
industry event, we continue our very strong momentum. This is a
huge step forward for Fobi, and we believe we are well positioned
to transform the retail industry as a whole. As a result of the
all-new benefits and functionality that Fobi 3.0 delivers such as
personalized digital receipt marketing, providing retailers
seamless connectivity to existing IT infrastructure, eliminating
the need for POS integration which reduces the friction of retail
adoption. Fobi’s proprietary receipt intercept technology
will provide the next evolution of delivering automated
personalized marketing at scale.”
The new Fobi connected retail platform now enables personalized
physical and digital coupons, discounts, surveys, and more, all
powered by Fobi’s powerful real-time retail analytics solutions
which are supported and integrated with various leading POS
platforms such as Oracle, Vend, Lightspeed, Shopify, and many
others. The basket contents of the customer’s current purchase can
be used to push campaigns out through Personalized Receipt
Marketing in real-time, empowering retailers to exponentially
increase their customer retention and spend with the power of
personalization, real-time insights, engagement, and campaign
management, all accessible and actionable from the unified Fobi
Insight Portal.
FOBI ENHANCES OMNICHANNEL MARKETING FOR BRICK-AND-MORTAR
RETAIL WITH AUTOMATED PERSONALIZED MARKETING SOLUTIONS
In light of COVID-19 accelerating digitization and the need for
increased personalization at brick-and-mortar retail, Personalized
Receipt Marketing enables retailers to finally be able to deliver a
full omnichannel marketing strategy. The need to connect online and
offline touchpoints is growing, with well over 80% of purchases
being classified as involving a multichannel path-to-purchase
including both online and offline touchpoints according to Google.
Not only does Fobi unlock advanced omnichannel capabilities for
brick-and-mortar retailers, it can do so at a fraction of the cost
by integrating with any retailer’s existing infrastructure.
Fobi's expected closing of the Qples acquisition will enable
Fobi’s retailer clients and CPG brands to integrate the new 8112
digital coupon format into their personalized receipt marketing
campaigns to finally enable retailers to deliver universal,
single-use coupons digitally through secure 8112 coupons. 8112
enhances coupon security in an industry where coupon fraud costs
the retailer industry upwards of $100 million annually. The 8112
coupon format eliminates the risk of coupon fraud, saving retailers
and CPG brands hundreds of millions of dollars each
year. With the expected acquisition and functionality of
Qples paired with the new format that The Coupon Bureau delivers
with the new digital standard of the 8112 coupon format also
will enable and provide lucrative new business opportunities
and revenue models, monetizing the coupon business between
retailers and CPG brands and creating new line recurring revenue
streams for both retailers and Fobi.
This Press Release Is Available On the Fobi AI website, and also
on the Verified Forum On AGORACOM For Shareholder Discussion And
Management Engagement.
About FobiFobi is a cutting-edge data intelligence company that
helps our clients turn real-time data into actionable insights and
personalized customer engagement to generate increased profits.
Fobi's unique IoT device has the ability to integrate seamlessly
into existing infrastructure to enable data connectivity across
online and on-premise platforms creating highly scalable solutions
for our global clients. Fobi partners with some of the largest
companies in the world to deliver best-in-class solutions and
operates globally in the retail, telecom, sports &
entertainment, casino gaming, and hospitality & tourism
industries.
For more information, please contact:
Fobi AI Inc. |
|
Fobi Website: www.fobi.ai |
Rob Anson, CEO |
|
Facebook: @ Fobiinc |
T : +1 877-754-5336 Ext. 3 |
|
Twitter: @ Fobi_inc |
E: ir@fobi.ai |
|
LinkedIn: @ Fobiinc |
Forward-Looking Statements/Information:This
news release contains certain statements which constitute
forward-looking statements or information. Such forward-looking
statements are subject to numerous risks and uncertainties, some of
which are beyond the Company's control, including the impact of
general economic conditions, industry conditions, and competition
from other industry participants, stock market volatility and the
ability to access sufficient capital from internal and external
sources. Although the Company believes that the expectations in its
forward-looking statements are reasonable, they are based on
factors and assumptions concerning future events which may prove to
be inaccurate. Those factors and assumptions are based upon
currently available information. Such forward-looking statements
are subject to known and unknown risks, uncertainties and other
factors that could influence actual results or events and cause
actual results or events to differ materially from those stated,
anticipated or implied in the forward-looking statements. As such,
readers are cautioned not to place undue reliance on the
forward-looking statements, as no assurance can be provided as to
future plans, operations, results, levels of activity or
achievements. The forward-looking statements contained in this news
release are made as of the date of this news release and, except as
required by applicable law, the Company does not undertake any
obligation to publicly update or to revise any of the included
forward-looking statements, whether as a result of new information,
future events or otherwise. The forward-looking statements
contained in this document are expressly qualified by this
cautionary statement. Trading in the securities of the Company
should be considered highly speculative. There can be no assurance
that the Company will be able to achieve all or any of its proposed
objectives.Neither the TSX Venture Exchange nor its Regulation
Services Provider (as that term is defined in the policies of the
TSX Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
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