Coffeecol Introduces Ultra-Premium 100% Colombian Coffee Beverages with Innovative New Dispensing TechnologyNew Juan Valdez Iced
May 16 2008 - 10:48AM
Business Wire
Delicious Iced Lattes, exclusively formulated with 100% Colombian
Coffee and offered in a state-of-the-art package, are now available
to quick-serve restaurants, convenience stores, theme parks, and
other foodservice outlets. The new line of premium Ready-to-Serve
coffee beverages � marketed by Coffeecol under the Juan Valdez
brand and to be introduced and offered at the upcoming National
Restaurant Association Convention (NRA) in Chicago from May 17 to
21, 2008 � will be housed in handsome cooling units and dispensed
from Multiserve SafePaks�, the latest advance in aseptic packaging
and dispensing available exclusively from International Dispensing
Corporation (IDC) (IDND.PK). Critical to the Multiserve SafePak is
The Answer�, a proprietary dispensing technology that ensures
beverage safety, nutrition, and taste during the prolonged,
repeated use. Recently tested and validated by IEH Laboratories and
Consulting Group, The Answer was recognized in the March 2008
peer-reviewed Journal of Food Protection, which cited that the IDC
tap prevents microorganisms from compromising product both before
and after commencement of non-refrigerated dispensing. Developed
from years of collaborative R&D by Engineers and Food
Scientists, The Answer creates a barrier to bacteria and other
outside contaminants and preserves beverage sterility. Accordingly,
it has set a new standard of Operator confidence in the beverage
supply chain and on-site product treatment. Beverages can now be
shipped, stored, and safely dispensed without refrigeration. While
the new ready-to-serve Juan Valdez Iced Lattes will be refrigerated
at the time of use, The Answer ensures product safety in the event
of power loss, inadvertent operator mistreatment, or sabotage, and
protects product from dangerous microorganisms that can thrive in
refrigerated settings. The Answer reduces Operator risk and anxiety
over beverage handling, storage, and dispensing � and with less
things to worry about, Operators can focus on satisfying their
guests and generating sales. In addition, The Multiserve SafePak
requires virtually no maintenance. Compared to other bag-in-box
Iced Latte offerings, it represents an ideal scenario for
Operators: speed, convenience, and minimal labor effort. There are
no tubes that must be guided and threaded through the dispenser or
that need to be cut or manipulated to protect product safety. The
Multiserve SafePak is simply loaded and unloaded like a cartridge,
reducing handling costs and virtually eliminating the chance of
operator error. �By combining the time-honored quality of 100%
Colombian Coffee with cutting-edge, 21st Century dispensing
technology, our new line of Juan Valdez Iced Lattes is the clear
leader in taste, consistency, and food service convenience,� says
Andres Gaviria, President and CEO of Coffeecol. �This great new
package and delivery system provides Operators and Consumers a new
and improved way to enjoy our delicious Iced Latte products,
strengthening and differentiating the equity of the powerful Juan
Valdez brand.� The new dairy-based coffee beverages, offered in
rich French Vanilla , Mocha, and Espresso & Cream flavors, will
be shipped to foodservice outlets in 2.5 gallon aseptic Multiserve
SafePaks. Coffeecol will market the new Juan Valdez Iced Lattes
throughout various restaurant and hospitality channels by utilizing
its multiple Sales and Distribution networks. �Demand for premium
coffee products is one of the hottest consumer trends in the
beverage industry, and nearly 9 out of 10 consumers recognize the
Juan Valdez brand-the most beloved name in coffee worldwide for the
past 50 years,� says Greg Abbott, Founder and Chairman of IDC. �Our
partnership with Coffeecol will allow us to penetrate this rapidly
growing market through multiple entry points, offer consumers a
variety of new premium coffee beverages, and further demonstrate
how our technology can make important contributions to foodservice
safety and convenience.� �The Colombian Coffee Federation is
extremely pleased with the formulations and quality of the new Iced
Latte products manufactured by our North American licensee
Coffeecol,� said Dr. Gabriel Silva, CEO of the National Federation
of Coffee Growers of Colombia. �We praise the decision of IDC to
award to Coffeecol the Multiserve SafePak and The Answer technology
for use on the Juan Valdez branded products.� Silva also emphasized
the Social Responsibility of the Iced Latte initiative, adding,
�With this new technology and product offerings we will continue to
expand the presence of the Juan Valdez brand in foodservice and
continue our strategy to capture added value for the Colombian
coffee growers.� The Juan Valdez Iced Latte products will be
formally launched at the Coffeecol booth at the National Restaurant
Association Restaurant Hotel, Motel Show at the McCormick Center in
Chicago, IL, on May 17-20, 2008. Coffeecol will be exhibiting at
booth 2952 on Level 3B. For more information, please visit
www.coffeecol-usa.com or www.idcdispensing.com or
www.juanvaldez.com or www.cafedecolombia.com About the National
Federation of Coffee Growers of Colombia The National Federation of
Coffee Growers of Colombia (the Colombian Coffee Federation)
celebrated its 80th Anniversary last year. Founded in 1927, the
Federation works to improve the living standard of hundreds of
thousands of coffee farming families by elevating the quality and
perceptions of Colombian coffee. Through ongoing scientific
discovery, creation of a representative Coffee Congress and
organizing industry cooperation, the Federation established the
global standard for premium Colombian coffee. The Juan Valdez
character portrays the care, commitment and passion behind
producing 100% Colombian coffee. Nearly 50 years since his
introduction, Juan Valdez is still a beloved icon, universally
known with the famous face associated with "rich, mountain-grown
Colombian coffee -- hand-picked at the height of perfection.�
Federation programs continue to raise the standard of living for
its constituent farmers by guaranteeing fair prices for their crops
and creating demand for 100% Colombian Coffee around the world.
Proceeds from exports and brand royalties fund research on farming
techniques, yield management and plant and wildlife protection to
sustain coffee production capability and capacity. Most
importantly, the Federation has supported Colombian communities by
building schools, hospitals, roads, bridges and power and water
facilities to improve the quality of life for the coffee farmer. To
learn more about the Federation and Juan Valdez please visit
www.cafedecolombia.com and www.juanvaldez.com About Coffeecol
Founded in 1988, Coffeecol is dedicated to providing branded,
high-quality coffee products that help foodservice industry
customers deliver a better cup of coffee and maximize their coffee
category performance. Coffeecol has a heritage in Colombian coffee
farming, processing, roasting and exporting that spans several
generations. It is the only company licensed by the National
Federation of Coffee Growers of Colombia to market and distribute
Regular and Decaffeinated Bag-in-Box coffee products under the Juan
Valdez caf�REALE brand � as well as Specialty Beverages, Iced
Lattes and RTD bottles and cans all featuring state of the art
Low-acid Aseptic manufacturing and packaging. For more information
about Coffeecol and its full line of products, please visit
www.coffeecol-usa.com. About International Dispensing Corporation
Founded in 1995, International Dispensing Corporation (IDC) is a
research and development company that develops, manufactures, and
licenses cutting-edge dispensing solutions for the packaging and
foodservice industries. For more information about IDC and its
products, please visit www.idcdispensing.com
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