Delicious Iced Lattes, exclusively formulated with 100% Colombian Coffee and offered in a state-of-the-art package, are now available to quick-serve restaurants, convenience stores, theme parks, and other foodservice outlets. The new line of premium Ready-to-Serve coffee beverages � marketed by Coffeecol under the Juan Valdez brand and to be introduced and offered at the upcoming National Restaurant Association Convention (NRA) in Chicago from May 17 to 21, 2008 � will be housed in handsome cooling units and dispensed from Multiserve SafePaks�, the latest advance in aseptic packaging and dispensing available exclusively from International Dispensing Corporation (IDC) (IDND.PK). Critical to the Multiserve SafePak is The Answer�, a proprietary dispensing technology that ensures beverage safety, nutrition, and taste during the prolonged, repeated use. Recently tested and validated by IEH Laboratories and Consulting Group, The Answer was recognized in the March 2008 peer-reviewed Journal of Food Protection, which cited that the IDC tap prevents microorganisms from compromising product both before and after commencement of non-refrigerated dispensing. Developed from years of collaborative R&D by Engineers and Food Scientists, The Answer creates a barrier to bacteria and other outside contaminants and preserves beverage sterility. Accordingly, it has set a new standard of Operator confidence in the beverage supply chain and on-site product treatment. Beverages can now be shipped, stored, and safely dispensed without refrigeration. While the new ready-to-serve Juan Valdez Iced Lattes will be refrigerated at the time of use, The Answer ensures product safety in the event of power loss, inadvertent operator mistreatment, or sabotage, and protects product from dangerous microorganisms that can thrive in refrigerated settings. The Answer reduces Operator risk and anxiety over beverage handling, storage, and dispensing � and with less things to worry about, Operators can focus on satisfying their guests and generating sales. In addition, The Multiserve SafePak requires virtually no maintenance. Compared to other bag-in-box Iced Latte offerings, it represents an ideal scenario for Operators: speed, convenience, and minimal labor effort. There are no tubes that must be guided and threaded through the dispenser or that need to be cut or manipulated to protect product safety. The Multiserve SafePak is simply loaded and unloaded like a cartridge, reducing handling costs and virtually eliminating the chance of operator error. �By combining the time-honored quality of 100% Colombian Coffee with cutting-edge, 21st Century dispensing technology, our new line of Juan Valdez Iced Lattes is the clear leader in taste, consistency, and food service convenience,� says Andres Gaviria, President and CEO of Coffeecol. �This great new package and delivery system provides Operators and Consumers a new and improved way to enjoy our delicious Iced Latte products, strengthening and differentiating the equity of the powerful Juan Valdez brand.� The new dairy-based coffee beverages, offered in rich French Vanilla , Mocha, and Espresso & Cream flavors, will be shipped to foodservice outlets in 2.5 gallon aseptic Multiserve SafePaks. Coffeecol will market the new Juan Valdez Iced Lattes throughout various restaurant and hospitality channels by utilizing its multiple Sales and Distribution networks. �Demand for premium coffee products is one of the hottest consumer trends in the beverage industry, and nearly 9 out of 10 consumers recognize the Juan Valdez brand-the most beloved name in coffee worldwide for the past 50 years,� says Greg Abbott, Founder and Chairman of IDC. �Our partnership with Coffeecol will allow us to penetrate this rapidly growing market through multiple entry points, offer consumers a variety of new premium coffee beverages, and further demonstrate how our technology can make important contributions to foodservice safety and convenience.� �The Colombian Coffee Federation is extremely pleased with the formulations and quality of the new Iced Latte products manufactured by our North American licensee Coffeecol,� said Dr. Gabriel Silva, CEO of the National Federation of Coffee Growers of Colombia. �We praise the decision of IDC to award to Coffeecol the Multiserve SafePak and The Answer technology for use on the Juan Valdez branded products.� Silva also emphasized the Social Responsibility of the Iced Latte initiative, adding, �With this new technology and product offerings we will continue to expand the presence of the Juan Valdez brand in foodservice and continue our strategy to capture added value for the Colombian coffee growers.� The Juan Valdez Iced Latte products will be formally launched at the Coffeecol booth at the National Restaurant Association Restaurant Hotel, Motel Show at the McCormick Center in Chicago, IL, on May 17-20, 2008. Coffeecol will be exhibiting at booth 2952 on Level 3B. For more information, please visit www.coffeecol-usa.com or www.idcdispensing.com or www.juanvaldez.com or www.cafedecolombia.com About the National Federation of Coffee Growers of Colombia The National Federation of Coffee Growers of Colombia (the Colombian Coffee Federation) celebrated its 80th Anniversary last year. Founded in 1927, the Federation works to improve the living standard of hundreds of thousands of coffee farming families by elevating the quality and perceptions of Colombian coffee. Through ongoing scientific discovery, creation of a representative Coffee Congress and organizing industry cooperation, the Federation established the global standard for premium Colombian coffee. The Juan Valdez character portrays the care, commitment and passion behind producing 100% Colombian coffee. Nearly 50 years since his introduction, Juan Valdez is still a beloved icon, universally known with the famous face associated with "rich, mountain-grown Colombian coffee -- hand-picked at the height of perfection.� Federation programs continue to raise the standard of living for its constituent farmers by guaranteeing fair prices for their crops and creating demand for 100% Colombian Coffee around the world. Proceeds from exports and brand royalties fund research on farming techniques, yield management and plant and wildlife protection to sustain coffee production capability and capacity. Most importantly, the Federation has supported Colombian communities by building schools, hospitals, roads, bridges and power and water facilities to improve the quality of life for the coffee farmer. To learn more about the Federation and Juan Valdez please visit www.cafedecolombia.com and www.juanvaldez.com About Coffeecol Founded in 1988, Coffeecol is dedicated to providing branded, high-quality coffee products that help foodservice industry customers deliver a better cup of coffee and maximize their coffee category performance. Coffeecol has a heritage in Colombian coffee farming, processing, roasting and exporting that spans several generations. It is the only company licensed by the National Federation of Coffee Growers of Colombia to market and distribute Regular and Decaffeinated Bag-in-Box coffee products under the Juan Valdez caf�REALE brand � as well as Specialty Beverages, Iced Lattes and RTD bottles and cans all featuring state of the art Low-acid Aseptic manufacturing and packaging. For more information about Coffeecol and its full line of products, please visit www.coffeecol-usa.com. About International Dispensing Corporation Founded in 1995, International Dispensing Corporation (IDC) is a research and development company that develops, manufactures, and licenses cutting-edge dispensing solutions for the packaging and foodservice industries. For more information about IDC and its products, please visit www.idcdispensing.com
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