CHICAGO, Aug. 30, 2016 /PRNewswire/ -- On Sat., Aug. 27th, Kmart unveiled a revitalized and
refreshed store at the grand re-opening of the iconic retailer's
store in Des Plaines, Ill. The
refreshed store is part of an ongoing strategic marketing and
rebranding initiative to provide enhanced, new and exclusive
offerings to long-standing and loyal members, as well as a new
Millennial Kmart audience.
The grand re-opening involved an exciting day of events
including a ribbon cutting ceremony with members of the
Des Plaines city council; a
celebrity meet and greet featuring basketball legend, Scottie Pippen; Bluelight Specials; The Rise™
Challenge and mega-prize giveaways every 20 minutes. Thousands of
members and customers turned out throughout the day to participate
in the activities.
"We are excited about the re-launch of the Des Plaines store because it exemplifies our
dedication to our members and it's in our own backyard," says
Alasdair James, president of Kmart.
"We want our members to know we are listening to their feedback and
bringing them new products, deals and experiences they'll
love!"
The "Whole Lotta Awesome" store initiative is based on customer
insights and feedback and, as a result, Kmart is providing improved
and bragworthy product offerings, an enhanced shopping experience
and a reinvigorated store environment for members.
"Awesome" highlights of the Des
Plaines store that members experienced first-hand on
Saturday included:
- "Happy to Help" Center – an improved customer service center
designed to better meet the needs of every customer, including a
kid's shop where they can get toys, candy and more with their
parent's Shop Your Way points – no money required!
- The launch of the Kmart new Brand Guarantee – every member is
guaranteed a minimum of $100 in
coupons in their app. Every single day.
- Shoparazzi – a free personal concierge service that when
provided a member's list, will do the shopping for you. And if
Kmart doesn't carry the product, they will find it at another store
and it will be waiting for you at checkout.
- Our "Super 6" shop featuring six outrageously priced items and
a fully stocked grocery section packed with local, fresh produce,
all backed by Kmart's "It's FRESH or it's FREE" guarantee.*
- A brand new beauty bar – stocked with well-known beauty brands
and experts readily available to provide hair and skincare
advice.
- "Aisle of WOW!," - a special section of the store dedicated to
low-priced items, limited-time only 'Real Deals' and
"Dollarpalooza" offering a wide selection of items, all priced at
$1.
- Upgraded pharmacy – staffed with a wellness consultant to
provide health advice and product recommendations.
- Enhanced brand apparel shops – popular Kmart brands you already
know and love, including Joe Boxer®, Jaclyn Smith® and
Attention®.
- A "sweet" candy section – showcasing local Chicago brands such
as Ferrara®, Trolli®, Fannie May® and Pez®.
- Expanded pet care center – offering premium dog and cat food
brands., tantalizing toys and treats for your pets, and fashionable
accessories.
- Full-service paint shop – featuring over 1,500 colors.
- Enhanced aesthetics – including new signage and wider aisles
designed to make shopping easier and more engaging.
Kelly Cook, Kmart's chief
marketing officer, said "In an effort to evolve the Kmart brand to
better serve our members, we will continue these efforts to test
and learn at our stores. Our goal is to deliver the best value,
price, product and experience, and in doing so, we believe our
members will keep coming back for more of A Whole Lotta
Awesome!"
*100% Guaranteed Fresh. If you find the product you purchased
is not fresh, return product along with original receipt within
three days of purchase for a full refund or exchange. Applies to
bakery, dairy, meat, and produce departments only. Available only
at select Kmart stores.
About Kmart
Kmart is making shopping fun again. The
retailer, a subsidiary of Sears Holdings Corporation (NASDAQ:
SHLD), is bringing back the iconic Bluelight Specials, hosting
Freebie Saturdays and in-store family events for its Shop Your Way
members and customers. Kmart offers customers thrilling deals and
amazing finds on quality products and exclusive brands including
Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense.
MEDIA CONTACT:
Elyse Segall
PR Revolution
elyse@prrevolution.com
516-901-9095
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SOURCE Kmart