STOCKHOLM, Jan. 20, 2021 /PRNewswire/ -- Net sales grew by
34% and ARPDAU increased by 43% compared to the same quarter the
previous year.
Summary of the period September
2020 - November 2020:
- The Group's net sales for the period were 62,950 KSEK (47,102
KSEK), an increase of 34% compared to the same period the previous
year
- EBITDA for the period was 9,290 KSEK (5,029 KSEK)
- The Group's game contribution for the period was 38,466 KSEK
(31,373 KSEK), an increase of 23% compared to the same period the
previous year
- Average revenue per daily active user (ARPDAU) for the period
was 4.1 US cents (2.9 US cents), an increase of 43% compared to the
same period the previous year
- The result per share during the quarter was -0.01 SEK/share (-0.11
SEK/share)
- The costs of user acquisition for the period was 16,419 KSEK
(11,379 KSEK)
- Daily and monthly active users (DAU and MAU) were 1.9 million
and 6.2 million respectively during the quarter, an increase of 4%
and 5% compared to the same period the previous year
Comment from the CEO in summary
"Q1 revenues grew 34% to 63 MSEK compared to the same period
last year thanks to continuous improvements to the average revenue
per daily active user (ARPDAU). The ARPDAU in Q1 is 43% higher than
the same period last year - strongly correlated to an 86% increase
in in-app revenues.
Wordzee has by far the highest ARPDAU and strongest monetization
potential we have seen in a game from MAG, and we continue to be
optimistic about the game's future scaling opportunities. In Q1
Wordzee was the game in the portfolio that attracted the majority
of user acquisition investments.
We also report a record game contribution of 38.5 MSEK. The game
contribution reflects the margin after having paid for user
acquisition and platform fees. The fact that we see the highest
game contribution level in many years shows that we are on the
right track.
We can also rejoice in that at the end of November we had
reached a point where more than 90% of QuizDuel players are
actively playing the new generation of the game. New QuizDuel is
now the only version of the game available for download. The team
can focus on one single product and MAG's business gets a benefit
of a significantly improved ARPDAU now applied across the entire
player population. The most significant upcoming new feature in New
QuizDuel is the live broadcasting of interactive trivia shows. We
aim to start broadcasting these shows targeting the entire
German-speaking player base during our financial Q2, which ends in
February.
After the end of the quarter, we announced the acquisition of
Swedish mobile games developer Apprope. Founded in 2012, they are
best known for their game WordBubbles, which has reached about 100
MSEK in lifetime sales and has been downloaded ten million times.
Last financial year, ending August
2020, Apprope made a profit of 11.4 MSEK. The acquisition
was formally closed on January 4,
2021 and will add almost two full months of contribution to
our Q2 results.
We continue to execute on our strategy to improve current games
and invest in both user acquisition as well as the development of
new games to further grow our business. 2021 is off to a great
start and I can't wait to see what we can deliver together with our
new teams from Apprope and Primetime that have joined in the recent
months", says Daniel Hasselberg, CEO
of MAG Interactive.
Presentation & Report
On January 20, 2020 at
10:00 CET, CEO Daniel Hasselberg and CFO Magnus Wiklander will present the Interim Report
live on Twitch. The presentation will be held in English. Link to
the Twitch feed here www.twitch.com/maginteractive. Daniel Hasselberg will also take questions on
Twitter during the course of the day, write to @d_hasselberg or
@maginteractive. For more information and to read the full report
please
visithttps://www.maginteractive.com/investors/investor-relations/reports/.
This is information that MAG Interactive AB
(publ) is obliged to make public pursuant to the EU Market
Abuse Regulation. The information was submitted for publication,
through the agency of the contact persons set out below, at 08:00
on January 20, 2020.
For additional information, please contact:
Daniel Hasselberg /
CEO / +46 (0)8 644 35 40 / daniel@maginteractive.se
Magnus Wiklander / CFO /
+46 (0)8 644 35 40 / magnus.wiklander@maginteractive.se
This information was brought to you by Cision
http://news.cision.com
https://news.cision.com/mag-interactive/r/mag-interactive-ab--publ--publishes-interim-report-september---november-2020-2021,c3270274
The following files are available for download:
https://mb.cision.com/Main/16579/3270274/1361071.pdf
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MAG Interactive
(publ) Interim Report Q1 2020/21
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