TIDMALB
RNS Number : 4866M
Albert Technologies Ltd
30 April 2018
30 April 2018
Albert Technologies Ltd.
("Albert Technologies" or the "Company")
Albert Technologies Names Rob Norman as an Advisory Board
Member
The Board of Albert Technologies, the global software company
with a proprietary developed autonomous artificial intelligence
marketing platform, is delighted to announce that Rob Norman,
previously Global Chief Digital Officer and, before that, Chief
Executive of GroupM (North America) at WPP's GroupM has been
appointed as an Advisor to the Board.
Rob has significant media agency experience having retired as
Global Chief Digital Officer of GroupM in December after 31 years
with companies within the WPP media agency network, and continues
to act as a Senior Advisor to GroupM following his retirement. Rob
started his career with CIA, part of the Tempus Group, until its
acquisition by WPP in 2001. Following the sale of Tempus to WPP,
Norman became UK Chairman of Media Edge: CIA, which later became
known as MEC, in 2002. He became Chief Executive of Group M
Interaction in New York in 2005, Chief Executive of Group M North
America in 2011 and Global Chief Digital Officer in 2012.
The Company intends that Rob will join the Board of Albert
Technologies, subject to shareholder approval at this year's AGM
and subject to the satisfactory completion of the necessary
regulatory requirements and will make a further announcement in due
course.
"We are thrilled to have Rob, a digital advertising pioneer,
join us as an Advisory Board member, and to be able to tap into his
vast knowledge and experience of technological transformations in
the digital advertising industry. As market leaders in the AI
marketing space, we see this strategic appointment as another
important step in Albert's growth." says Or Shani, Founder and CEO
of the Company.
"I am delighted to join Albert Technologies as an Advisory Board
member," said Rob Norman, Senior Advisor at GroupM. "Digital
marketing is entering a new era of AI marketing. As a pioneer in
the AI marketing space, Albert is leading this revolution which
requires significant education on the values it can bring to the
industry as a whole, and to brand and agencies in particular, I
look forward to using my experience and network to build out to
more."
For further information, please contact:
Albert Technologies Ltd
Or Shani, Chief Executive Officer Tel: +972 3537 7137
Yoram Freund, Chief Financial Officer
https://albert.ai/
Cantor Fitzgerald Europe
Marc Milmo
Catherine Leftley +44 (0)20 7894 7000
Powerscourt
Elly Williamson
John Elliott +44 (0)20 7250 1446
About Albert Technologies
Founded in 2010, Albert Technologies Ltd. (AIM: ALB.L), a global
software company, is the creator of Albert - the first-ever fully
autonomous artificial intelligence marketing platform, driving
digital marketing campaigns from start to finish for some of the
world's leading brands. Albert's mission is to liberate businesses
from the complexities of digital marketing - not just by
replicating their existing efforts, but by executing them at a pace
and scale not previously possible. Albert serves as a highly
intelligent and sophisticated member of brands' marketing teams,
wading through massive amounts of data, converting this data into
insights, and autonomously acting on these insights, across
channels, devices and formats, in real time. This eliminates the
manual and time-consuming tasks that currently limit the
effectiveness and results of modern digital advertising and
marketing. Brands such as The Big Red Group, Gallery Furniture and
Dole Asia, and global advertising agencies, credit Albert with
significantly increased sales, an accelerated path to revenue, the
ability to make more informed investment decisions, and reduced
operational costs.
The Company's core focus is its SaaS Sales Channel, which offers
its artificial intelligence-based software, Albert, to brands using
a SaaS model. Albert Technologies Ltd. listed in 2015 to accelerate
both investment into and commercialisation of Albert.
The Company and its management received 18 awards in 2017,
including being named as Gartner Cool Vendors in Advertising, an
International Stevie Award for "Best New Product of the Year," the
"Market Disruptor" Award from the Masters of Marketing, and being
named "AI Application of the Year" by the Global Annual Achievement
Awards for AI. Albert CEO, Or Shani, was recognized as Innovator of
the Year (bronze) in the International Stevie Awards and was chosen
for the DMN 40 Under 40 List. Amy Inlow, Albert CMO, was named a
winner in the DMN Hall of Femme Awards and the American Business
Awards (gold).
About Albert
Albert replaces the human campaign manager in managing brands'
online advertising campaigns. A brand provides Albert with access
to its Google, Facebook, Bing, Twitter and other online marketing
channels. When a brand manager wishes to launch a new online
advertising campaign, all that is needed is to simply log into
Albert and deploy that new campaign, which is usually no more than
a 15-minute task.
Albert autonomously creates hundreds of micro campaigns across
all relevant online marketing channels (Google, Facebook, Bing,
Twitter, Instagram, Display, Email, etc.), then reviews these
hundreds of micro campaigns every few minutes and optimises each of
them as needed. Albert works in very much the same way that a human
campaign manager would, making correlation and cost/benefit-based
decisions.
Where an experienced campaign manager could possibly make circa
100 decisions per day, Albert can make thousands per minute.
Albert's ability to launch hundreds of micro strategies and review
and amend them all every few minutes typically brings about a
significant increase in ROI. In addition, all learnings from the
decisions made remain in-house, and the brand has full and instant
transparency and can easily scale up marketing activities through
larger budgets or applications to new brands and new geographies,
without hiring new expert campaign managers.
This information is provided by RNS
The company news service from the London Stock Exchange
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