The COVID-19 pandemic has changed consumption patterns as bars
and restaurants were closed and more people re-created their
consumption routines at home. This means that beverage producers
need the ability to better predict demand to ensure they match
planned production to customer needs. To improve visibility and
seamlessly orchestrate its supply chain, Coca-Cola HBC has chosen
Blue Yonder’s SaaS-based Luminate™ Planning solutions to power its
end-to-end supply chain.
Coca-Cola HBC is a strategic bottling partner of The Coca-Cola
Company in 28 countries, offering consumer-leading brands in the
sparkling, juice, water, sport, energy, plant-based, ready-to-drink
tea, coffee, adult sparkling, and premium spirits categories. The
company was looking for a digital, end-to-end planning solution to
support a 24/7 supply chain and its broad product portfolio of more
than 100 brands and 4,000 SKUs.
With Blue Yonder, Coca-Cola HBC will be able to:
- Support company growth and performance through an efficient
supply chain.
- Improve sustainability efforts through better forecasting and
planning to right-size production, resources, and raw
materials.
- Digitally transform its supply chain by leveraging flexible
processes to support fast decision-making and adapt quickly to
changing business environments and customer demand.
- Remove silos allowing for the ability to seamlessly integrate
and leverage data across departments and from multiple
sources.
- Protect previous IT investments through seamless integration
with other strategic systems/processes.
“Our business needs to adapt quickly to changing consumer
behavior, disruptions, and evolving business scenarios by
leveraging operational agility and delivering strong execution and
value for our stakeholders,” said Gerhard Seidl, group planning
director, Coca-Cola HBC. “Blue Yonder, as our new cloud-based
demand and supply chain planning solution, is a huge step for our
digital end-to-end planning strategy, which is a company priority.
The system will touch many people across all functions and will be
our backbone to run the business, facilitating advanced
cross-functional digital collaboration and decision making.”
Blue Yonder’s Luminate Planning, a SaaS-based solutions
portfolio built on Microsoft Azure, will provide Coca-Cola HBC with
unique visibility and seamless orchestration through the entire
supply chain to sense demand, minimize costs, better leverage
resources and materials, gain operational agility, and achieve
effective execution. Through artificial intelligence and machine
learning, the company can support both its growth and commitment to
minimize its environmental impact thorough better forecasting and
more efficiently planned production and distribution processes.
“As a growth-focused company, Coca-Cola HBC needed a solution to
meet its highly complex supply chain, as well as allow it to adapt
to changing customer needs, disruptions, and evolving business
scenarios. With Luminate Planning, they will have a robust and
scalable supply chain solution portfolio with broad capabilities
that can offer flexibility, performance, usability, and visibility
across the entire supply chain,” said Johan Reventberg, president,
EMEA, at Blue Yonder. “With full visibility on demand forecasting,
agile and scalable processes, and seamless integration
capabilities, Coca-Cola HBC can achieve effective demand, supply,
and production planning to better serve customers in a profitable
yet sustainable way.”
Additional Resources:
- Learn more about Blue Yonder’s Luminate Planning solutions
portfolio
About Coca-Cola HBC Group
Coca-Cola HBC is a growth-focused CPG business and strategic
bottling partner of The Coca-Cola Company. We create value for all
our stakeholders by supporting the socio-economic development of
the societies in which we operate and we believe building a more
positive environmental impact is integral to our future growth.
Together, we and our customers serve more than 600 million
consumers across a broad geographic footprint of 28 countries on 3
continents. Our portfolio is one of the strongest, broadest, and
most flexible in the beverage industry, offering consumer-leading
partner brands in the sparkling, juice, water, sport, energy,
plant-based, ready-to-drink tea, coffee, adult sparkling, and
premium spirits categories. These brands include Coca-Cola,
Coca-Cola Zero, Schweppes, Kinley, Royal Bliss, Costa Coffee,
Valser, Romerquelle, Fanta, Sprite, Powerade, FuzeTea, Dobry,
Cappy, Monster, and Adez. We foster an open and inclusive work
environment amongst our more than 28,000 employees and we are
ranked among the top sustainability performers in ESG benchmarks
such as the Dow Jones Sustainability Indices, CDP, MSCI ESG, and
FTSE4Good.
Coca-Cola HBC has a premium listing on the London Stock Exchange
(LSE:CCH) and is listed on the Athens Exchange (ATHEX:EEE). For
more information, please visit www.coca-colahellenic.com.
About Blue Yonder
Blue Yonder is the world leader in digital supply chain and
omni-channel commerce fulfillment. Our intelligent, end-to-end
platform enables retailers, manufacturers, and logistics providers
to seamlessly predict, pivot, and fulfill customer demand. With
Blue Yonder, you can make more automated, profitable business
decisions that deliver greater growth and re-imagined customer
experiences. Blue Yonder - Fulfill your Potential™
blueyonder.com
“Blue Yonder” is a trademark or registered trademark of Blue
Yonder Group, Inc. Any trade, product or service name referenced in
this document using the name “Blue Yonder” is a trademark and/or
property of Blue Yonder Group, Inc. All other company and product
names may be trademarks, registered trademarks, or service marks of
the companies with which they are associated.
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version on businesswire.com: https://www.businesswire.com/news/home/20210526005294/en/
Blue Yonder Media Contacts: Jolene Peixoto, Vice
President, Corporate Communications +1 978-475-0524
jolene.peixoto@blueyonder.com
Marina Renneke, APR, Corporate Communications Manager +1
480-308-3037 marina.renneke@blueyonder.com
Coca-Cola HBC Media Contacts: David Hart, Group
Communication Director David.Hart@cchellenic.com
Slavena Novakovic, Group Supply Chain & Sustainability
Communication Manager Slavena.Novakovic@cchellenic.com
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