The Great LEGO® Race to Immerse Families in
Exhilarating New Experience at Malaysia, Florida and Deutschland Resorts in
2017-2018
POOLE, England, Sept. 19, 2017 /PRNewswire/ -- Prepare to
take a ride on the wildest LEGO® race ever imagined when
cutting-edge virtual reality technology combines with roller
coaster thrills in an exhilarating new attraction opening in late
2017 at LEGOLAND® Malaysia Resort, followed in 2018 at
LEGOLAND Florida Resort and Germany's LEGOLAND Deutschland Resort, UK
parent company Merlin Entertainments Group (LONDON: MERL) announced
today.
Developed under the supervision of Merlin Magic Making, the
company's global creative and delivery division, The Great LEGO
Race will transform three existing "Project X" roller coasters into
an exciting, high-octane experience that puts kids in the driver's
seat and asks, "Are you brave enough to face, race and beat the
best of the best in all of LEGO world?"
Featuring a colorful lineup of racers drawn from the ranks of
the popular LEGO minifigure mystery assortments, The Great LEGO
Race pits riders in a rollicking race against wild, brick-built
contraptions driven by Trendsetter, Pharaoh, Surfer Girl, Wizard
and Pirate Captain, including a rocket-powered surfboard and a
stylish scooter fueled by espresso.
Wearing VR headsets, guests will experience the action from
every direction – up, down, forward, backward and all points in
between – in a dazzling environment where everything is made of
LEGO bricks.
The adventure begins as guests approach the ride's bold new
entry portal as the sounds of roaring engines fill the air. Nearby,
the coaster's queue will resemble a pre-race space where pit crews
for each of the five LEGO racers are preparing for the competition,
plus interactive, hands-on elements to entertain waiting
riders.
"The Great LEGO Race was inspired by the way kids play with LEGO
toys at home," said Candy Holland,
senior creative director for Merlin Magic Making, which designs and
develops attractions for Merlin sites around the world. "It's a
unique LEGO adventure that lets kids enter an epic imaginary world
made entirely from LEGO bricks, featuring a host of different
themes and fun LEGO characters, all mixed up together."
Contact:
David
Brady
david.brady@LEGOLAND.com
Images:
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legoland11)
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SOURCE Merlin Entertainments Group