mporium Group PLC IMPACT technology used by Performics for Samsung (9223R)
June 20 2018 - 1:00AM
UK Regulatory
TIDMMPM
RNS Number : 9223R
mporium Group PLC
20 June 2018
20 June 2018
Mporium Group plc
("Mporium" or the "Group")
IMPACT technology used by Performics on launch of Samsung S9
Mporium Group plc (AIM: MPM), the technology firm delivering
event-driven marketing, is delighted to announce that its
proprietary IMPACT technology was used to deliver high levels of
performance across the Samsung S9 phone launch campaign, as well as
being part of further, ongoing campaigns for the global brand.
On 15 December 2017 it was announced that the IMPACT technology
would be provided to one of the world's largest and most
prestigious performance marketing agencies: Performics, the
performance marketing arm of Publicis Media. The agreement was for
IMPACT to be commercially rolled out within the campaigns of
Samsung, one of the world's largest global electronic
companies.
Mporium's technology was used as part of the S9 launch, to
identify and monetise micro-moments of opportunity, delivering a
high return on investment and, ultimately, an improved performance
for the campaign. IMPACT is now being used across a wide range of
Samsung product campaigns.
Michael Durey, Performics said:
"IMPACT has provided Performics with valuable insights and
execution capabilities that have been deployed for the S9 launch
and beyond. The technology has been used to significantly amplify
the effect of the launch, attracting new consumers to the
brand.
We were so impressed with the detailed analytics and insights
that were generated through IMPACT as a result of the launch, and
which are being used to inform our activity on Samsung's behalf for
future product launches and ongoing digital campaigns. We are
looking forward to continuing to work with Mporium further in the
future."
Mporium's Chief Executive, Nelius De Groot, said:
"We are delighted with the results that Mporium has been able to
generate on behalf of Performics and Samsung. As part of Publicis
Media, Performics' clients and partners benefit from the combined
investment and innovation that comes from being part of the third
largest communications company in the world. Being chosen to work
with such a prestigious brand provides ratification of our
innovation and demonstrates our ability to provide a best-in-class
service.
The fact that we have achieved such great results for Performics
gives us confidence that we will be able to build upon this and
other agency relationships going forward, spreading awareness of
IMPACT's remarkable performance uplift capability and gaining
continued commercial traction."
Enquiries
Mporium: 020 3841 8411
Nelius De Groot, Chief Executive Officer
N+1 Singer: 020 7496 3000
Mark Taylor
Alma PR: 020 3865 9668
Rebecca Sanders-Hewett
Josh Royston
Susie Hudson
Sam Modlin
Notes to editors
About Mporium
Mporium is a technology company at the forefront of the
transformation in digital marketing. Mporium's proprietary
technology enables advertisers, to identify and monetise
micro-moments - those moments when there are significant changes in
the levels of consumer intent. Using technologies derived from
financial services, these micro-moments are used to drive highly
performant digital advertising campaigns: from brand advertising to
direct response.
Based in the UK, Mporium Group plc is quoted on AIM, the junior
market of the London Stock Exchange plc.
www.mporium.com
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END
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