EVR Holdings PLC MelodyVR successfully broadcasts Wireless Festival
July 09 2019 - 5:00AM
RNS Non-Regulatory
TIDMEVRH
EVR Holdings PLC
09 July 2019
Tuesday, 9(th) July 2019
EVR Holdings plc
("EVR" or the "Company")
MelodyVR successfully broadcasts Wireless Festival to over 250k
music fans
EVR Holdings plc (AIM:EVRH), the leading creator of virtual
reality entertainment content and operator of the MelodyVR
platform, is pleased to announce that it partnered with Festival
Republic, a division of Live Nation, to successfully broadcast
Wireless Festival ("Wireless") live to over 250,000 music fans
during the weekend of 5(th) to 7(th) July 2019. Wireless Festival
is the leading event for urban music and hip hop, which this year
featured a number of the world's best-known urban artists including
Cardi B, Travis Scott, Rae Sremmurd, Stefflon Don and Migos.
The sold-out Festival, which coincided with the launch of
MelodyVR's mobile app generated tens of thousands of new MelodyVR
app install in the seven day period from 1(st) to 8(th) July, and
saw over 250,000 individual views of the festival broadcast, across
the company's VR and mobile applications and Facebook Live 360,
throughout 45 countries. The event also delivered significant
brand-awareness for the company, reaching in excess of 1,000,000
individual fans across Facebook Live, and generating over
13,000,000 impressions across the company's digital media channels,
harnessing the combined social-media following of the artists
broadcast, which was in excess of 150 million fans. MelodyVR's new
mobile app also became the number 1 trending app on the Google Play
Store as well a top-20 app on Apple's iOS app store over the
weekend.
Anthony Matchett, CEO and Founder MelodyVR said "This
ground-breaking launch event for our mobile app was extremely
successful and not only showcases MelodyVR's broadcast technology
but also clearly demonstrates the potential for the MelodyVR
platform, as well as the vast-demand for our unique content. I
would like to thank our partners at Live Nation and Festival
Republic for their support and we look forward to delivering more
spectacular events to fans in due course."
For further information please contact:
EVR Holdings plc
Anthony Matchett, Executive Chairman & CEO
email@evrholdings.com
Arden Partners plc: Nominated Advisor and Sole Broker Tel: +44
(0) 20 7614 5900
Corporate Finance: Ciaran Walsh / Ruari McGirr / Ben Cryer
Corporate Broking: Simon Johnson
Notes to Editors:
MelodyVR is a wholly owned subsidiary of EVR Holdings plc
('EVR'), a
company that is listed on the AIM market of the London Stock
Exchange
under the ticker EVRH.L.
For more information on Melody VR, please visit:
www.melodyvr.com
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END
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