Crisp Media Partners With Domob to Deliver Rich Media Mobile Ads in China
November 26 2012 - 8:00PM
Marketwired
Crisp Media, the leader in delivering rich media-based, digital
display advertising to mobile devices, today announced its recent
partnership with Domob, number one mobile ad network in China. The
partnership kicked off with a mobile campaign for the Singapore
Tourism Board (STB), the first mobile rich media campaign in China
that follows international MRAID standards.
"This partnership with Domob demonstrates Crisp's growth in the
APAC region and emergence as a true global company," said Rosalind
Tan, General Manager of Crisp Media APAC. "Increasingly,
organizations across Singapore and the entire APAC region are
recognizing the opportunities that the mobile platform presents,
and are adopting mobile as a powerful engagement tool in
communicating with consumers."
"We're pleased to partner with Crisp Media, a mobile industry
leader with proven track record working with premium publishers and
leading brands in the U.S.," said He Zhang, COO and co-founder of
Domob. "Our goal in forming this partnership is to introduce rich
media ads to local advertisers, thus offering diverse ways for
advertisers to engage users and accomplish their mobile marketing
goals."
The STB campaign used the Crisp Engage™ platform to generate
interest and heighten awareness of Singapore as a leisure
destination to Chinese consumers. Users who clicked on the mobile
banner ads were shown video vignettes that showcased the diversity
of iconic and new experiences that Singapore offers. The platform
included real-time campaign performance analytics, including
engagement of the content via time spent on the videos, as well as
the click-through rate to STB's destination website.
"Given how active the Chinese market is becoming in the mobile
space, many of whom are researching, planning and booking travel
via their mobile devices, this is an opportune time to increase our
presence in the digital space. As we continue to expand our use of
digital platforms, we hope to find new and exciting ways to further
engage with our consumers," said Edward Chew, Chief Representative
Regional Director of Greater China region, STB.
About Crisp Media
Crisp Media is a leading provider of premium mobile advertising
technology, media, and services to brand advertisers, agencies and
publishers. Crisp's ad platform, Crisp Engage™, enables the
development of mobile rich media ad units, serves campaigns across
multiple device and OS types, and provides detailed analytics.
Crisp's media offering, Crisp Premium Media™, provides targeted
mobile inventory from premium publishers. The company has a proven
track record, working with leading brands including General Motors,
Intel, Proctor and Gamble, American Express and Paramount Pictures,
and with publishers like CBS, IGN, Hearst, Meredith and The Wall
Street Journal. Crisp is based in New York, with offices in
Singapore. For more information, visit www.crispmedia.com.
About Domob
Domob operates the largest mobile in-app advertising network in
China. With more than 360 million impressions per day, it is number
one in China's mobile advertising market in terms of traffic. The
network covers over 40,000 mobile applications and 90 million
smartphone devices. Domob is backed by Redpoint Ventures and Qiming
Ventures, with $13 million in investment.
Media Contacts: Collin Roberts Email Contact (212)
354-8039 Domob Email Contact