ST. PETERSBURG, Fla.,
Aug. 5, 2013 /PRNewswire/
-- International Display Advertising, Inc. (PINKSHEETS: IDAD)
("Display Ads") The Company is pleased to announce that Display
Points has introduced the latest version of its digital interactive
table screen which are placed on restaurant tables and bar
tops. Powered by Aerva software (www.aerva.com), the
capacitive touch screens can engage restaurant patrons two ways,
visually, via the Display Points touch screens or with Near Field
Communication (NFC) which communicates directly to customer's
mobile devices. Our existing 7" display and new 10.1" Android based
display both now boast an 85 degree viewing angle and 1280 x 600
screen resolution.
Near field communication (NFC) is a set of standards for
smartphones and similar devices to establish radio communication
with each other by touching them together or bringing them into
close proximity, usually no more than a few inches. NFC devices can
be used in contactless payment systems, similar to those currently
used in credit cards and electronic ticket smartcards, and allow
mobile payment to replace or supplement these systems. NFC can also
be used in social networking situations, such as sharing contacts,
photos, videos or files and entering multiplayer mobile games. In
the case of Display Points, NFC allows communication with the
patron's smartphone device to provide more personal touch-points.
With NFC technology advertisers are able to engage venue customers
one on one while venues are able to interact with their customers
at their point-of –purchase. Venues experience sales lift and are
able to enhance their loyalty programs which in turn will increase
sales providing greater profitability to the venue.
The modular features that Display Points hardware utilizes
allows it to easily introduce any new features and developments
that progress may bring its way. The latest version of Display
Points will roll-out later this year in selected US markets and
with its first international partner, Bamboo Beat Media in
South Africa.
Dave Hazzard, President of
International Display Advertising, Inc. stated, "These new
features greatly increase visibility range and enhance the viewer
experience while sitting at the table. I believe you will see more
and more NFC interaction as mobile device manufacturers continue to
update their hardware so that is compatible with NFC technology.
NFC is the future and IDAD with its Display Points Units is
positioned well to capitalize on the NFC's revolution".
About the Company; International Display Advertising
(IDAD) owns the international rights to market, distribute
and sell the proprietary interactive digital media of Display
Points an interactive digital media company that competes in the
Digital-Out-Of-Home (DOOH). IDAD has also developed a
location-based Internet advertising platform called Display Points
Plus that allows restaurants and advertisers to coordinate efforts
outside the venue. IDAD is focusing on engaging consumers with on
table browsers/displays in destination locations like restaurants,
bars, hotels, and other consumer venues, thus creating a
place-based media platform. IDAD enables advertisers to access
their target audience in venues where they are captive,
out-of-home, and ready to spend money. Unlike web browsers with ad
blockers, mobile devices with pull interactive ads, or TV with DVR,
IDAD places "browsers" on restaurant tabletops and in consumer
venues where ads cannot be blocked.
Within this IDAD offers advertisers a targeted
and measurable consumer interactive media vehicle they can
customize by market and venue to assure the most efficient buy.
Consumers will be exposed to a combination of informational content
(weather, news, sports scores, movie times etc.) restaurant
promotions and menu offerings and advertising. IDAD provides
advertisers all the benefits of online digital communication,
the ability not just to deliver a static ad message, but also
to engage their audience.
Safe Harbor
Statement This press release
may contain "forward-looking statements" within the meaning of the
Private Securities Litigation Reform Act of 1995. Any statements
that are not statements of historical fact (including but not
limited to statements containing the words "will," "believes,"
"plans," "anticipates," "expects," "look forward", "estimates" and
similar expressions) should be considered to be forward-looking
statements and the safe harbor provisions of said Act do not apply
to an issuer that issues penny stock. Actual results may differ
materially from those indicated by such forward- looking statements
as a result of various important factors including, among others,
competition, market demand, technological change, strategic
relationships, recent acquisitions, international operations and
general economic conditions. We do not assume any obligation to
update any forward-looking statements.
SOURCE International Display Advertising, Inc.