NORTH MANKATO, Minn.,
July 16, 2019 /PRNewswire/
-- HalloweenCostumes.com, the largest online-only retailer of
Halloween costumes, has officially released the results of their
2019 "Halloween in America" survey. With October just three months
away, interest in Halloween is rising. HalloweenCostumes.com
surveyed 2,012 respondents to reveal how the United States celebrates the spooky
holiday.
Overall Findings:
- 34% of adults surveyed believe that kids between ages 11-12
should be able to trick-or-treat by themselves. Other responses
included ages 7-8 (7%), ages 9-10 (17%), ages 13-14 (29%), and 15+
(13%).
- 76% of adults surveyed spend around $0-49 on Halloween decorations each year. Other
responses included $50-99 (13%),
$100-199 (5%), $200-499 (1%), $500+ (5%).
- 75% of adults surveyed spend around $0-49 on Halloween costumes each year.
Other responses included $50-99
(15%), $100-199 (5%), $200-499 (1%), $500+ (4%).
- 1 in 3 pet owners surveyed said they would dress their pet in a
costume for Halloween.
- 40% of adults surveyed begin decorating for Halloween during
the second half of October. Other responses included the first half
of October (31%), the second half of September (10%), the first
half of September (7%), leaving the other 12% not decorating at
all.
- 1 in 7 adults surveyed said they would feel comfortable wearing
a sexy costume to a Halloween work event (of adults that responded
yes, 56% were men and 44% were women).
- 1 in 4 adults surveyed said alcohol is their beverage of choice
when trick-or-treating. Other responses included hot chocolate
(18%), cider (18%), soda (11%), coffee (8%), tea (4%), and water
(4%).
- Over half of adults surveyed said there are not enough
age-appropriate costumes for girls between the ages of 10 and 13.
- Nearly 40% of adults surveyed said they will only wear a
costume once and not keep it for reuse. Other responses included
once (20%), twice (19%), and three or more times (19%).
- Nearly 70% of adults surveyed believe there are not enough
plus-size costume options available for consumers.
To counter the lack of plus-size costume offerings available,
Tom Fallenstein, CEO of
HalloweenCostumes.com, says offering the most sizes in the industry
is one of the main focuses of the online Halloween
retailer.
"We focus on full-family offerings, as well as having costumes
for every size," Fallenstein said. "We have 300% more plus-size
costumes than our top competitor, with over 900 styles to choose
from. We also carry sizes up to 8x, which no one else in the
industry offers."
Another top priority for the company has been offering
age-appropriate costumes, as well as including girls' versions of
costumes that are typically only available for boys.
"Age-appropriate costumes have been a real focus over the last
few years," Fallenstein said. "For our girls' costumes, we are
moving towards having more full-pant options available versus the
skirt-only styles for girls. Along with that, making sure classic
costumes that are usually targeted towards boys such as police
officers, knights, astronauts, and firefighters, are available in
girls' versions as well."
For more information or to request a copy of the survey,
please contact Ross Walker Smith at
507-386-0207 ext. 216 or ross.smith@halloweencostumes.com
Methodology
The study was conducted for HalloweenCostumes.com through Google
Surveys. The survey interviewed 2,012 U.S. adults over the age of
18 between June 25-27, 2019. Complete
findings of the survey are available upon request.
About HalloweenCostumes.com:
Located in North Mankato,
Minnesota, HalloweenCostumes.com is a family-owned and
operated business. What began as a small business operating out of
a garage a couple of months a year has turned into a globally
recognized online retailer with over 175 year-round employees and
thousands of seasonal employees in less than a decade. The company
ships to over 150 countries in the world year-round and is the
largest costume producer in the world. For more information,
please visit https://www.halloweencostumes.com.
Media Contact: Ross Walker Smith,
507-386-0207 ext. 216 - ross.smith@halloweencostumes.com
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SOURCE HalloweenCostumes.com