AUSTIN, Texas, Oct. 15, 2021 /PRNewswire-PRWeb/ -- Today
premium clean food brand, Proper Good, appeared on ABC's Shark Tank
and received an offer for a deal from Mark
Proper Good offers 90-second meal solutions with options
accommodating keto, gluten / dairy-free and plant-based diets. All
meals are made with clean and functional ingredients, shelf-stable
to take on the go and delivered direct with recyclable
The brand has seen consistent traction after launching in April
of 2020, surpassing the $1,000,000
sales mark in its first year with more than 150,000 meals sold and
thousands of five-star reviews. Proper Good currently sells 17
meals with its newest including Proper Good Ready Oatmeals and
Cream of Chicken Soup.
"Going into Shark Tank, my sister, Co-Founder and CMO,
Jennifer Jane, and I wanted to
emphasize how Proper Good is the only premium shelf-stable meal
company for at home, work or on-the-go," says Proper Good CEO &
Co-Founder, Christopher Jane.
"Additionally many of our consumers include essential workers like
medical professionals, truck drivers and others who work nights, so
there's room in the market to serve these individuals with easier,
more nutritious meal options."
Proper Good's packaging allows workers to store their unopened
meals at room temperature (no need for refrigeration or freezing)
which means they can keep the pouches at a nurse's station, break
room or right with them on the road and eat quickly versus stopping
for fast food or junk food.
"We have a very playful brand identity, and we wanted the Sharks
to understand not only can our consumers enjoy clean-ingredient,
90-second meals with us, they can also have fun and learn along the
way," says Proper Good CMO & Co-Founder, Jennifer Jane. "We see customer experience as of
the utmost importance, so we ensure everything from the packaging
copy to the social media founder photos follow a consistent tone
and style, and consumers know exactly what to expect from Proper
Good at all points of their journey with us. They can expect things
like a custom, cute spoon on delivery, down-to-earth and humorous
tone of voice on the packaging and a little nudge to help the
planet by recycling when they're done."
"We're extremely honored to be featured on Shark Tank and to
receive a deal from the Shark we hoped to engage. This will
tremendously help us expand our product portfolio and distribution
channels to offer new and different ready-made meals for breakfast,
lunch and dinner," says Christopher
Launching a new product every six weeks or so, Proper Good has
built a foundation for very nimble and efficient manufacturing with
a customized data platform showing real-time product market fit.
This allows for continuous recipe micro-iteration based on
real-time feedback from 20,000+ consumers.
To learn more about Proper Good, please visit eatpropergood.com.
To download images and video for media use around this airing,
please visit http://www.dgepress.com.
About Proper Good
Launched by Co-Founders Christopher and Jennifer Jane in 2020 and headquartered in
Austin, Texas, Proper Good offers
90-second meal solutions accommodating keto, gluten / dairy-free
and plant-based diets. All are made with clean and functional
ingredients and are shelf-stable to take on-the-go. Individual
meals start at $5.69 with a
subscription, and users can build their own pack to earn milestones
such as a free gift, free shipping and volume discounts.
Additionally the brand has committed to becoming Climate Neutral
Certified in 2022, and all packaging is recyclable. To learn more
about Proper Good visit eatpropergood.com or engage with the brand
on Facebook, Twitter, Pinterest or Instagram. Note Proper Good
donates one meal to a food charity for every social media post with
the #eatpropergood and tag @eatpropergood.
Amanda Hodge, XRC Labs, +1 (214)
SOURCE Proper Good