AUSTIN,
Texas, May 14, 2024 /PRNewswire/ -- Rapidly
growing demand generation provider, Lead2Pipeline, announced an
expansion of its global opt-in database of technology, business,
and government buyers. This expansion is driven by enterprise
customers seeking additional decision-makers in buying committees,
especially for enterprise software and service deals. In tandem
with its growth, the company has expanded its philanthropic efforts
by raising thousands of dollars for pet shelters and adoption
services.
Lead2Pipeline's Co-Founder and CEO, Chip
Klang, explains the database expansion. "Our global database
of opt-in buyers has increased to meet the demands of our
enterprise customers running full funnel demand generation
programs. While many tech marketers are focusing on the bottom of
the funnel, customers with the most successful pipeline results are
balancing their top, middle, and bottom of funnel opportunities
with coordinated multi-touch programs that keep their solutions top
of mind during active buying windows."
The majority of these programs are executed for Fortune 500
technology brands seeking in-market buyers for their sales teams.
Lead2Pipeline recently partnered with memoryBlue to co-host their
enterprise customers at Forrester's B2B Summit in Austin, TX.
"Almost every conversation we had at our co-hosted event was
with enterprise performance marketing teams managing multi-faceted
programs. These innovative marketers are finding new ways to engage
their buyers alongside their traditional campaigns to increase
their qualified opportunities," adds Kayleean Maritz, VP Global
Marketing at memoryBlue.
At the same event, Lead2Pipeline embraced its commitment to
animal welfare by hosting a Puppy Adoption Hour within its booth in
the B2B Summit's Marketplace. To achieve this hour of attendee
engagement, fundraising, and furry cuddles, the company partnered
with Ausin Pets Alive!
Nigel Fuentes, Director of
Philanthropy, Partnerships at Austin Pets Alive!, described the
scene on Forrester's tradeshow floor. "It was so encouraging to see
a hundred busy professionals swarm Lead2Pipeline's tradeshow booth
to get just a few minutes of gentle cuddle time with our puppies.
We're so grateful for partnerships like these that help us save the
lives of innocent animals."
Lead2Pipeline's database growth comes on the back of higher
funnel performance for the leads it generates for its customers.
These demand generation programs are often managed by expert agency
partners on behalf of their technology customers.
Melanie Kennedy, owner of
Strategic Media, explains why her agency chooses to work with
Lead2Pipeline. "We work with a number of demand generation
providers, and we've seen great performance from Lead2Pipeline's
programs for our customers. Especially for programs designed to
drive conversion and new pipeline for their sales teams."
As AI platforms and intent data become increasingly
commoditized, the ability to execute high-performing content
syndication programs remains highly relevant. Especially for
Account-Based Marketers and those targeting larger enterprise
customers. In this environment, Lead2Pipeline continues to see new
opportunities for its customers worldwide with a growing database
of buyers, and brands wanting to reach those buyers, through
multiple channels.
About Lead2Pipeline
Lead2Pipeline drives growth
for the world's most innovative technology companies, including
market leaders like Proofpoint, Slack, and
Splunk. With a proprietary opt-in database of 63.3M technology, business, and government buyers
worldwide, Lead2Pipeline uses artificial intelligence and early
intent signals to execute full funnel programs for its clients.
From inception, the company has been CAN-SPAM, CCPA,
and GDPR compliant, allowing it to run bottom of
funnel campaigns everywhere, including the DACH region
in Europe. For more information,
please visit www.lead2pipeline.com.
Media Contact:
Sourabh Kothari
(415) 418 0195
377679@email4pr.com
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SOURCE Lead2Pipeline