Catalyst for Growth Biz Dev Training Program Recognized for
Significant ROI
BOSTON, June 20,
2024 /PRNewswire-PRWeb/ -- Lathrop GPM LLP
proudly announces that the Legal Sales and Service
Organization (LSSO) has awarded the firm's Business
Development team with the 2024 William J.
Flannery Sales Team of the Year Award for its Catalyst for
Growth attorney coaching program. LSSO bestows this
distinction on legal marketing and sales teams that play a crucial
role in acquiring new clients and growing business revenue. The
team received the award on June 5,
2024, at LSSO's annual RainDance
conference in Boston.
"By having CFG cohort-focused activities
that brought together partners across practices and offices to
share what they do and to discuss how to work together most
effectively, we built a cohesive business development culture,"
said Jasmine Trillos-Decarie, Lathrop GPM's Chief Client
Officer.
Lathrop GPM's business development team earned this honor for
its impressive, multi-level, multi-office Catalyst for Growth (CFG)
program that illustrates the best in business development for large
law firms, particularly those with significant mergers, as well as
their increased ROI. The inaugural 2023 CFG 12-attorney cohort team
showed a significant increase in new business and new clients
brought into the firm between 2022 and 2023. The program was led by
GrowthPlay, one of the top legal business development coaching
companies, in partnership with the firm's Business Development
team.
"One of the consistent pieces of feedback we heard was that
partners wanted more training on business development, team
leadership, and the business of law," said Jasmine Trillos-Decarie,
Lathrop GPM's Chief Client Officer. "We listened closely to this
feedback and partnered with GrowthPlay to create and implement
Catalyst for Growth."
GrowthPlay specializes in business development training,
coaching, and consulting services that unlock growth potential for
legal and professional services firms. In partnership with Lathrop
GPM, the organization implemented CFG, an 18-month training program
consisting of 1:1 coaching, group meetings, and in-person and
virtual networking to help encourage integration across the cohort
and strengthen opportunities for cross-discipline referrals.
The quarterly in-person training sessions take place during
client events and in-person meetings where participants practice
their networking skills in partnership with other cohort members
with synergistic practices. To create accountable, measurable
results, Lathrop GPM's business development team leverages their
new CRM system to support the cohorts' business development
pipeline tracking.
"By having CFG cohort-focused activities that brought together
partners across practices and offices to share what they do and to
discuss how to work together most effectively, we built a cohesive
business development culture," said Trillos-Decarie. "Also being
recognized this year by BTI Consulting Group as a top law firm for
attorney business development enthusiasm is further proof that our
program works."
A second cohort of 15 partners began their CFG experience in
January 2024.
About Legal Sales and Service Organization
Established in 2003, The Legal Sales and Service Organization, Inc.
(LSSO) equips legal and business professionals with innovative
thinking, strategic connections, and continuous professional
development that enable them to thrive in a dynamic and competitive
landscape.
About Lathrop GPM LLP
Lathrop GPM is a full-service, Am Law 200 law firm with more than
325 attorneys and other legal professionals in 11 offices. Our
attorneys provide a full spectrum of corporate legal services:
business transactions, litigation, intellectual property and trusts
& estates. We help businesses, organizations and individuals
grow and succeed, anticipate trends, plan for challenges and bring
their visions to life. Clients recognize Lathrop GPM for our
commitment to client service, legal project management and
innovative pricing capabilities. The firm is nationally recognized
for our commitment to diversity, equity and inclusion, with a
Mansfield Rule 5.0 Certification Plus status and Top Performer and
Compass Award Winner recognitions by the Leadership Council on
Legal Diversity. A Multilaw and Employment Law Alliance affiliate,
we have the resources of more than 90 independent law firms in 100
countries worldwide. For more information, visit
http://www.lathropgpm.com.
Media Contact
Jasmine Trillos-Decarie, Lathrop GPM, 720.931.3125,
Jasmine.Decarie@lathropgpm.com, https://www.lathropgpm.com/
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SOURCE Lathrop GPM