- The addition of Elite PR brings more than 35
years of expertise in Taiwan's
healthcare sector with a focus on public relations, branding,
innovation and policy communication
- Strategic collaboration further strengthens GHMC's footprint
in the APAC region
NEW
YORK and TAIPEI,
June 24,
2024 /PRNewswire/ -- Global Health Marketing &
Communications (GHMC), the largest and most robust network of
independent healthcare agencies worldwide, today announced the
addition of Elite PR, a Taiwan-based communications agency. The
addition strengthens GHMC's offerings in the Asia-Pacific region and expands the
capabilities of the network.
Established in 1987, Elite PR employes 150 people and has
13 subsidiaries, among which HealthCom, MediCom, and
MediCom APAC focus on the healthcare sector. These entities
provide healthcare clients with insightful communication services
on a regional and global level. Over the past decade, the
three healthcare teams have won 17 PR Awards Asia.
With this partnership, Elite PR will gain insights and reach on a
global scale while GHMC expands its APAC offerings.
"We are thrilled to add Elite PR and its vast array of
healthcare communications capabilities to the Global Health
Marketing & Communications network," said GHMC President,
Tim Goddard. "The Asia-Pacific region is becoming increasingly
important for the commercial success of global life science
companies. Having Elite's deep in-market knowledge and expertise to
help navigate the complexities and nuances in country, and across
the region, further strengthens GHMC's position in APAC and will
add tremendous value to our clients around the world."
For many years we have leaned on the Elite team to gain insights
and expertise into the market in Taiwan, and to welcome the team as an official
partner will be equally beneficial to current partners in the
network and Elite PR themselves."
Taiwan's healthcare system has
been widely praised, with the National Health Insurance (NHI)
system significantly reducing the financial burden on the public
for medical treatment and prescription medications. Medical product
promotion in Taiwan is subject to
strict regulatory limitations, creating the need for a variety of
creative approaches in health marketing and communications in the
market. These strategies, refined over the past decade, have helped
Elite PR assist even more patients through their efforts.
"We are extremely excited to grow our global footprint and
expand our local and regional healthcare services by joining the
GHMC family," said Elite PR Group General Manager, Jason Chang. "This partnership will generate
more service models and business opportunities, enabling our
healthcare teams to deliver for clients on a worldwide basis."
As the exclusive partner in Taiwan, Elite will join three other APAC
partner agencies including Spurwing in Singapore, VIVA! in Australia and Media Medic in India.
About Global Health Marketing & Communications
(GHMC)
GHMC is the largest and most robust network of independent
healthcare agencies worldwide, dedicated to improving outcomes
through the delivery of dynamic, health-driven experiences that
drive meaningful global change. With more than 700
health-specialist communications professionals spanning more than a
dozen disciplines, from patient engagement to advertising to
clinical trial recruitment, the agencies that make up the
partnership share a belief in insights-driven strategies and a
commitment to collaboration. Today, GHMC has capabilities and reach
into more than 60 countries. For more information, visit
GHMCNetwork.com or follow us on X/Twitter and
LinkedIn.
About Elite PR
For more than 35 years, Elite PR Group
has established itself as a cornerstone of the Taiwan market. With a collective of over
150 experienced PR professionals across 13 boutique agencies, Elite
has developed a wide range of specialized expertise tailored to
various industries and services. Over the years, Elite has served
over 300 prominent international and domestic companies and
organizations, achieving an impressive retention rate of over 80%.
Recognized for excellence, Elite won the Silver Award in the Taiwan
PR Agency of the Year 2020, along with more than 30 other esteemed
international and regional PR accolades. For more information,
visit eliteprgroup.com or follow us on LinkedIn, Facebook and
Instagram.
CONTACT: Kayla Bell,
kbell@ghmcnetwork.com or 724-372-2107
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SOURCE Global Health Marketing & Communications