Uproar PR’s CES Media Showcase Wins “Most Innovative Media Relations Campaign” in the 2024 Bulldog PR Awards
June 27 2024 - 7:45AM
Uproar PR, a global, award-winning public relations agency offering
media relations, thought leadership, digital and influencer
services, today announces that its annual CES Media Showcase has
earned a silver award for the
Most Innovative Media
Relations Campaign in the 2024 Bulldog PR Awards.
The annual Bulldog PR Awards celebrate excellence in public
relations and communications. It is the only PR awards program
judged exclusively by journalists.
With CES being the largest tech event in the world, attracting
thousands of attendees and reporters, the trade show is the
ultimate opportunity for brands to showcase their products and
services to a large audience. However, with five different
exhibition halls, it’s becoming increasingly difficult to stand out
from other exhibitors and capture the attention of reporters.
Beyond the crowded show floor, it’s becoming harder for startups
and emerging brands to attend CES at all. Typically costing
$100,000 or more to exhibit at the show, Uproar’s CES Media
Showcase gives smaller companies an opportunity to be recognized as
companies to watch among larger brands.
Uproar PR has held its CES Media Showcase over the last decade
to get clients one-on-one time with national and technology
reporters from top-tier outlets like The Wall Street Journal and
CNET outside of the exhibition halls.
“We are honored to be receiving this award, especially as it
relates to our annual CES campaign. By working with a selection of
the best consumer technology companies and providing a curated and
intimate experience for the press, meaningful conversations are
held by doing things no other agency does,” said Ermis
Sfakiyanudis, CEO of Uproar PR.
The Uproar team begins prepping for CES six months in advance to
curate a roster of clients spanning from smart home to robotics to
virtual reality and more. Pitching begins months in advance – well
before the official CES press list becomes available. Leveraging
media relationships built over the years, Uproar ensures clients
speak with the best reporters in their respective industries.
The 2024 CES Media Showcase was a resounding success, drawing in
over 100 reporters who got to experience clients' products
firsthand. The showcase resulted in over 190 pieces of media
coverage, including tier-one media outlets such as The TODAY Show,
ZDNet, WIRED, ABC News and The New York Times' Wirecutter. In
total, the publications reached more than 900 million people.
“CES promises a nonstop schedule for seven days straight. I've
attended Uproar’s CES Media Showcase two years in a row, and it’s
amazing to have guaranteed time to demo Rendever’s offerings with
reporters in a comfortable setting before the show even starts.
It's great exposure at a great value,” said Rendever CEO and
Co-Founder Kyle Rand. “This private showcase was extremely
beneficial when we announced Rendever’s acquisition of AARP’s
Alcove virtual reality platform at CES 2023. Uproar secured us a
one-on-one interview with TechCrunch that lasted over an hour, and
this meeting ultimately led to a full feature on Rendever. It was a
fantastic way to set the tone for our brand's growth that
year.”
Click HERE to preview Uproar’s CES Media Showcase.
Planning for Uproar PR’s 2025 CES Media Showcase has already
begun. Consumer technology companies interested in participating in
next year’s event can reach out here.
About Uproar PRUproar PR is an award-winning,
full-service agency that delivers top-tier results to drive sales
and raise awareness for its clients. With service offerings in
media relations, social media, thought leadership and influencer
marketing, Uproar PR continually places its clients at the
forefront of national and industry trends. The PR agency works with
a broad spectrum of technology, lifestyle, consumer and
professional services clients. Devoted to quality results and a
top-notch corporate culture, Uproar PR has been recognized by
Inc.’s Power Partner Awards, Entrepreneur’s Top Company Cultures
list, Bulldog PR Awards, the Stevie Awards, Florida Trend’s Best
Companies to Work For, Chicago Inno’s Top 100 Coolest Companies to
Work for in Chicago, and the Platinum Hermes Creative Awards. For
more information, visit www.uproarpr.com.
Media ContactElsa AnschuetzUproar
PReanschuetz@uproarpr.com