NEW
YORK, July 29, 2024 /PRNewswire/ -- /prompt. -
the platform company behind Lippe
Taylor and twelvenote, today announced two executive hires
aimed at bolstering the agency's already formidable Augmented
Intelligence and strategy capabilities. Newly hired Chief Science
Officer, Seth Duncan, joins the
agency from Real Chemistry, where he spent nearly a decade as Chief
Data Officer, contributing to successful commercial launches and
marketing campaigns for dozens of pharmaceutical products and
consumer brands.
At /prompt., Duncan will be responsible for building out the
agency's tech stack to be inclusive of generative AI, machine
learning, and tools that make advanced mathematics accessible to
nontechnical users. As Chief Science Officer, he will also drive
company-wide adoption of data science and behavioral science
models.
Joining Duncan is the agency's new Managing Director of Strategy
& Planning, Kirsty Whelan.
Whelan joins the agency from Weber Shandwick, and Imre before that.
In these and prior roles, Kirsty has been the bridge between data
and analytics-fueled insights and creative and tactical teams
executing campaigns for healthcare and consumer brands. Her role at
/prompt. will be driving a culture of strategy throughout the
agency and among its clients, always seeking opportunities to
leverage /prompt.'s unique Augmented Intelligence capabilities
while creating Storymaking moments for its clients.
"I'm thrilled by what this inflection point means for the agency
and our clients," says /prompt. CEO, Paul
Dyer. "We are entering a time when every team and every
employee needs to embrace Augmented Intelligence, data and
behavioral science, and a voracious curiosity for strategic
opportunities. Seth and Kirsty are the right people to give them
the tools and leadership they need to accomplish this
ambition."
Duncan further elaborates on his plan to democratize
data-inspired insights saying, "The pace of technology and wide
availability of data are such that no agency can claim to own the
best tech stack anymore. Now, it comes down to which teams are
nimble enough to quickly embrace and get the most from new
platforms. This will become even more important as we enter an era
where technology can develop its own future releases – enabling us
to do things we haven't even though about yet."
Both executives joined the agency in the past few weeks and have
already hit the ground running, working with clients and hiring to
expand their teams and capabilities.
About /prompt.
/prompt. is the earned-first creative agency that's best known for
storymaking – a unique approach to developing action-oriented
earned marketing for brands. In an environment rife with overtold
stories, the agency excels at making stories that are worth talking
about. A specialist in helping challenger brands outthink more
well-funded competitors, /prompt. is the only earned agency to be
named most outstanding agency for its work in every year of the
2020s. Headquartered in NYC, with operating centers across the U.S.
and London, the agency has deep
expertise in health and wellness, food and beverage, and
pharma/biotech.
CONTACT: Destiny K. Chambers, VP,
Head of Marketing, dchambers@meetprompt.co, +1 917 608
7094
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SOURCE /prompt.