Underprivileged youth in Toronto and Montreal will participate in tennis clinics
with Canadian tennis professionals Rebecca
Marino and Gabriel Diallo in
Toronto and Montreal on August
5th
TORONTO, July 29,
2024 /CNW/ - Canada's bestselling bathroom tissue brand,
Cashmere, is serving up tennis clinics for the second consecutive
year in partnership with Tennis Canada during the 2024 National
Bank Open presented by Rogers. The clinics will bring together kids
who have never held a tennis racket before and pair them with
tennis pros, aiming to inspire the next generation of tennis
players and opening doors for youth who might not otherwise have
the opportunity to attend a tennis clinic, or even try the
sport.
Kruger Products, Canada's
leading tissue manufacturer, is hosting the "Cashmere Youth Tennis
Clinic" in both Toronto and
Montreal on August 5th. In partnership with Tennis
Canada, the clinics will provide over 120 youth with the unique
opportunity to participate in the game with professional coaching,
instilling invaluable lessons of sportsmanship, discipline, and
perseverance.
"As a partner of Tennis Canada for over 10 years, Kruger
Products hopes the Cashmere Tennis Clinics will help introduce the
sport to youth and foster the next generation's love of tennis,"
said Susan Irving, CMO of Kruger
Products. "Our mission is to make everyday life more comfortable
for Canadians, which includes giving every kid access to
opportunities that allow them to discover new skills and
passions."
Each clinic will feature two professional tennis players—one
former pro and one current pro—guiding a group of youth through
tennis lessons and drills. In Toronto, the clinic will be supported by
professional tennis player and 2023 Billie Jean King Cup champion
Rebecca Marino, and
former tennis player and current tournament director of the
National Bank Open in Toronto,
Karl Hale. In Montreal, participants will get the
opportunity to meet professional tennis player and 2022 Davis Cup
champion Gabriel Diallo, and
former tennis player and current tournament director of the
National Bank Open in Montreal,
Valérie Tétreault.
Cashmere, a national gold partner of the National Bank Open,
recognizes the importance of supporting local initiatives and
giving back to the community. To support this commitment, they are
working directly with local organizations to register participants
for both the Toronto and
Montreal activations.
"We're proud to be partnering with Cashmere on the tennis
clinics at the National Bank Open presented by Rogers in
Toronto and Montreal for the second year in a row as part
of our shared commitment to tennis development," said Gavin Ziv, Chief Executive Officer of Tennis
Canada. "Canadian communities have been home for some incredible
tennis talent and we're excited to offer the next generation the
chance to learn and be inspired by some of the best."
Details for Media: Cashmere Tennis Clinics
Media are invited to visit the Cashmere Tennis Clinic in both
Toronto and Montreal where they can watch live as the
tennis pros instruct the next generation of tennis enthusiasts.
- Toronto:
- Sobeys Stadium, 1 Shoreham Dr, North
York, ON M3N 3A
- Monday, August 5, from
8-10 a.m.
- Pro tennis players involved: Rebecca
Marino and Karl Hale
- Montreal:
- IGA Stadium, 285 Rue Gary-Carter, Montréal, QC H2R 2W1
- Monday, August 5, from
8-10 a.m.
- Pro tennis players involved: Gabriel
Diallo and Karl Hale
Interviews with the pro tennis players will be offered on a
first come first serve basis. For media who would like to
attend either clinic, please email to
leya.denil@northstrategic.com.
In addition to the tennis clinics, Cashmere will be present at
the tournament via branded women's bathrooms in Toronto, as well as providing spectators with
coupons and samples of Scotties, Canada's #1 facial tissue, in both cities. The
brand will also be present with an activation in the Promenade du
sportif in Montreal where
attendees will be able to take a photo with a tennis-themed
background bringing them right onto the court, enter a contest to
win a year's supply of Kruger Products, and receive Scotties facial
tissue samples and coupons.
For more information about Cashmere bathroom tissue, please
visit here.
About Kruger Products
Kruger Products is Canada's
leading manufacturer of quality tissue products for household,
industrial and commercial use. Kruger Products serves the Canadian
consumer market with such well-known brands as Cashmere®, Purex®,
SpongeTowels®, Scotties®, White Swan® and Bonterra™. Kruger
Products has approximately 2,200 employees and operates nine FSC®
COC-certified (FSC® C-104904) production facilities in Canada. For more information, visit
www.krugerproducts.ca.
About Tennis Canada
Founded in 1890, Tennis Canada is a non-profit, national sport
association with a mission to lead the growth, development and
promotion of tennis in Canada and
a vision to be a world-leading tennis nation. We value teamwork,
passion, integrity, innovation and excellence. Tennis Canada owns and operates the premier National
Bank Open presented by Rogers WTA and ATP Tour events, four
professional ATP and ITF sanctioned events and financially supports
four other professional tournaments in Canada. Tennis Canada operates junior national training
centres/programs in Toronto,
Montreal and Vancouver. Tennis Canada is a proud member of the International
Tennis Federation, the Canadian Olympic Committee and the Canadian
Paralympic Committee, and serves to administer, sponsor and select
the teams for Davis Cup, Billie Jean King Cup, the Olympic and
Paralympic Games and all wheelchair, junior and senior national
teams. Tennis Canada invests its
surplus into tennis development. For more information on Tennis
Canada please visit our website at: www.tenniscanada.com and follow
us on LinkedIn, X, Facebook and Instagram.
SOURCE Kruger Products Inc.