NEW
YORK, July 29, 2024 /PRNewswire/ -- 5W Public
Relations, one of the largest independently owned PR firms in the
U.S., announces today it has been selected as the agency of record
for HomeRunPet, a leading innovator in pet care solutions.
The new partnership aims to establish widespread brand awareness
and online coverage for HomeRunPet's flagship product, the Drybo
Plus, positioning it as an essential investment for pet owners.
The agency will drive initiatives to engage media outlets,
creating buzz and excitement around HomeRunPet's cutting-edge pet
drying solutions. The primary focus for the consumer
PR strategy will be at-home and convenient pet essentials, a
rapidly growing segment within the pet care market. "We are
thrilled to be working with HomeRunPet to put a spotlight on their
brand story," said Leigh Ann
Ambrosi, Managing Partner & Executive Vice President,
Consumer Packaged Goods, at 5WPR. "Our team is dedicated to
establishing HomeRunPet as a household name and driving media
engagement that highlights the benefits of the Drybo Plus, as well
as other products.
The Drybo Plus is a revolutionary solution designed to cater to
all pet drying needs, offering a convenient and effective way to
ensure pets are dry and comfortable.
"We are delighted to announce our new partnership with 5WPR, a
renowned public relations agency known for their innovative and
results-driven approach," said Luke
Opdyke, Managing Director at HomeRunPet. "This collaboration
marks a significant milestone in HomeRunPet's journey, and we are
confident that together we will achieve great success. We look
forward to leveraging 5WPR's expertise to elevate our brand
and make a positive impact on pets and their owners worldwide."
5W helps CPG brands build strong, authentic relationships with
customers. Programs that apply the same message across all channels
and audiences feel generic and fail to create lasting emotional
connections with consumers. Our award-winning consumer division
tailors messages and strategies that speak to key customers in
different and meaningful ways.
About HomeRunPet
Founded in 2015, HomeRunPet has become a leading brand of
smart pet supplies. Their journey has been marked by uniting
exceptional talents with extensive R&D expertise in medical
devices. This synergy has laid the foundation for technical
sophistication, positioning HomeRunPet as a trailblazer in the
industry. Securing over 100 patents globally, Homerunpet attains
technical excellence, while setting industry standards. Beyond
technical achievements, they are a community of passionate pet
enthusiasts boasting years of in-person pet-keeping experience.
This shared love for pets fuels a dedication to crafting the finest
pet products and disrupting the pet industry with innovative
solutions.
About 5WPR
5WPR is a full-service PR agency known for cutting-edge programs
that engage with businesses, issues, and ideas. Founded in 2003, 5W
has been named a top US and NYC PR Agency by leading industry
publication O'Dwyer's, as well as awarded Agency of the Year in the
2024 American Business Awards®, and continuously brings leading
businesses a resourceful, bold, and results-driven approach to
communication. The agency has more than 250 professionals serving
clients in B2C (Beauty & Fashion, Consumer Brands,
Entertainment, Food & Beverage, Health & Wellness, Travel
& Hospitality, Technology, Nonprofit), B2B (Corporate
Communications and Reputation Management), Public Affairs, Crisis
Communications and Digital Marketing (Social Media,
Influencer, Paid Media, SEO). In addition to its business
accolades, 5W was named to the 2024 Digiday WorkLife Employer of
the Year list. For more information and to join our team visit 5W
Careers.
Media Contact
Roxanne Ducas
rducas@5wpr.com / 212.584.4310
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SOURCE 5W Public Relations