New Soft n Dry White Label Customer Offers
ecoSoft Brand as Environmentally Friendly, High-Performance Baby
Nappy with Cost Savings to California Consumers.
LONDON, TORONTO & SAN
DIEGO, Aug. 6, 2024
/PRNewswire/ -- Soft N Dry Diapers Corp. ("Soft N Dry" or "SDC")
announced today that their innovative Tree Free nappies are now
available in California through
their white label customer, ecoSoft Nappies. The new ecoSoft brand
is designed for sale by retailers looking to offer their consumers
a superior, tree-free eco-friendly alternative in baby nappy
products.
The ecoSoft disposable nappies brand stands out for its
exceptional softness and dryness, significantly reducing
environmental impact by eliminating the use of tree fibre.
Annually, an estimated 10 million trees are used globally to
manufacture disposable baby nappies. ecoSoft's entry into the
California market, which boasts a
population of over 39 million people and one of the world's largest
economies, marks a significant milestone. California often sets trends in consumer eco
products, influencing nationwide industry retail standards.
"We are thrilled with our white label partners' launch of their
ecoSoft brand in California, a
state known for its leadership in eco-friendly initiatives and
forward-looking consumers. Capturing market share and mindshare in
the new 'Tree Free Nappy' category is crucial for Soft N Dry as we
continue to innovate and lead the segment encompassing a
$60 billion disposable baby nappy
market," stated Matthew Keddy, CEO
of Soft N Dry. "Our advanced materials not only offer improved
dryness and comfort for babies but also deliver cost savings for
parents. We hope that California
legislators will follow the leadership of their EU counterparts and
introduce measures to also remove trees from baby nappies with a
similar California version of the
recently announced Deforestation-Free Regulation (EUDR), effective
1 January 2025, in Europe."
Ricardo Santana, Chairman of
ecoSoft, added, "Meeting the growing needs of consumers in
California with superior baby
nappies that advance the eco agenda while saving households money
is a top priority for ecoSoft. Our nappies are designed and
manufactured in Mexico in
partnership with Soft N Dry, ensuring high quality and
sustainability. Additionally, starting today, we are excited to
offer ecoSoft nappies to national retailers in Mexico."
The new ecoSoft baby nappies are available through supporting
retailers on their online eCommerce websites, offering convenience
and accessibility to eco-conscious parents across California and beyond.
About Soft N Dry Diapers Corp.
Soft N Dry Diapers Corp. (SDC) is a Canadian company
specialising in tree-free advanced materials within the
$60 billion global disposable baby
nappy market. Utilising its proprietary ecoFlex Core technology,
SDC delivers superior product performance and sustainability to
commercial manufacturing and retail customers across North and
Latin America, and now
Europe, outperforming traditional
tree-pulp based materials. For more information, visit:
www.SoftNDry.co.uk or www.ecoSoftDiapers.com.
Contact Information: Soft N Dry UK - Medius House, 2
Sheraton Street, Soho, London W1F
8BH – Tel. + 44 20 7660 1534 - press@softndryeu.com; Soft N Dry
Diapers Corp. - 40 King St W, 42nd Floor Toronto, Ontario, Canada M5H 3Y2 – Tel. +1 647
237 7744 – press@softndrycorp.com; ecoSoft - 1626 Sweetwater
Road, National City, CA 91950,
USA for Sales – Tel. + 1 619 638
4161 or Av 16 De Septiembre 3153 Bod - 2 Col. Gavilondo,
Tijuana, BC, 22044 Mexico – Tel. +
52 664 373 3219 – ventas@ecosuave.mx
Photo -
https://mma.prnewswire.com/media/2475838/Soft_N_Dry_Diapers_Corp__California_Tree_Free_Nappies_Era_Begins.jpg
View original
content:https://www.prnewswire.co.uk/news-releases/california-tree-free-nappies-era-begins-soft-n-dry-introduces-new-ecosoft-brand-302214997.html