ROSEMONT, Ill., Aug. 14, 2024 /PRNewswire/ -- Wellfit, the
leading fitness provider in the Middle East, has selected the
Symbio™ cardio product line from Life Fitness for its fourth
flagship fitness centre, which will occupy 35,000 square feet in
Dubai Marina's Al Fattan Marine Towers. Symbio represents a
first-of-its-kind, ultra-premium cardio experience from Life
Fitness, the global leader in commercial fitness equipment.
"Wellfit is delighted to partner with Life Fitness to be the
first fitness centre in the Middle
East to offer the Symbio product series when we open our
Dubai Marina location later this year. This centre will offer an
exclusive experience for our members, and we believe that Symbio
will enhance that experience," said Gareth
Jones, COO, Wellfit. "Life Fitness has a rich history of
innovation in the fitness industry, and by working with them, we
will bring the latest innovations in fitness to our clients. Thanks
to Life Fitness's collaborative approach, we will welcome our
members with a state-of-the-art cardio experience; we are excited
about how they will interact with the Symbio product series."
The Symbio series consists of the Symbio Runner
(treadmill), Symbio Incline Elliptical,
Symbio SwitchCycle, and Symbio Recumbent
Cycle. Each product in the series integrates body and
machine in seamless motion with advanced biomechanics designed to
enhance comfort and performance. Symbio products feature beautiful
24-inch SE4 consoles that offer rich, immersive digital
experiences, including more than 500 instructor-led workouts and
interactive terrains that change resistance and ground firmness in
real time – all on-demand and on-console.
In addition to Symbio, Wellfit has selected Life Fitness
Integrity + SE4 consoles, Hammer Strength Select selectorized line
and Hammer Strength plate-loaded benches and racks.
"In collaboration with our distribution partner in the UAE,
BeFit, we're proud to continue our relationship with Wellfit,
and be one of its workout partners of choice as it opens its newest
fitness centre in Al Fattan Marine Towers in Dubai," said Thomas
Hoeven, General Manager, EMEA Distributor Business & BLX
Direct, Life Fitness. "Our Symbio product line is a perfect
complement to the high-end, comprehensive wellness services
that Wellfit Marina will offer its members. The Symbio series
is truly fitness reimagined. Each product is a dynamic fusion of
engaging personalisation, advanced biomechanics and meticulous,
purposeful design – offering Wellfit members the highest standard
of design and performance."
Wellfit Marina is scheduled to open by the end of 2024.
For more information, please contact:
Life Fitness:
Media Contact: [Rekha S. Rao]
Email: [rekha.rao@lifefitness.com]
About Life Fitness
Life Fitness is the world's workout partner of choice. We
partner with our customers to create the best workout experiences
globally. By seamlessly bringing innovative, high-performance and
reliable solutions to people, wherever and whenever they work out.
Life Fitness has a heritage of innovative products and
technologies. The company manufactures and sells strength and
cardiovascular equipment through its iconic Life Fitness and Hammer
Strength brands. Life Fitness is headquartered outside Chicago, in Rosemont, Illinois. For more information,
visit www.lifefitness.com.
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