By Ross Kelly 
 

SYDNEY--Ten Network Holdings Ltd. (TEN.AU) said Thursday it has appointed Citigroup as a strategic adviser, while acknowledging local media reports that it could become subject to a takeover bid.

Ten--Australia's fourth-ranked free-to-air broadcaster by ratings--booked its third consecutive annual loss in August, hurt by tepid advertising markets and unpopular programs. That has made it vulnerable to predators.

Citing sources it didn't name, the Australian Financial Review newspaper reported Wednesday that U.S. cable television company Discovery Communications Inc. (DISCA) and Australian counterpart Foxtel were weighing a joint bid for Ten. Foxtel is half-owned by News Corp (NWS), publisher of The Wall Street Journal and Dow Jones Newswires.

Providence Equity Partners LLC has regularly been speculated by local media as a potential bidder for Ten.

A spokesman for the broadcaster wasn't immediately available for comment Thursday. Shares in the company are currently worth 21.5 Australian cents each, giving it a market value of 565.7 million Australian dollars (US$485.4 million).

Write to Ross Kelly at ross.kelly@wsj.com

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